These Service Provider capabilities will play a key role In addressing the need to : Increase productivity reduce costs Improve customer service Increase sales This allows Service Providers to noontime their assets In new ways, and enterprises to easily embed mobile Intelligence Into a diverse range of applications. The platform now comprises Agile service Ennoblement, Telecoms web services. Payments and Settlement Engine and Partner Management Engine. These components are integrated as the API Modernization Platform (AMP).
The new Agile Service Ennoblement features allow service providers to create API services through configuration, rather than programming, meaning fast time to revenue. AMP comprises three main closely-integrated software components: Agile Service Ennoblement (EASE), where API services are created, exposed and controlled. Apish can e based on standards-based network services, such as GSM Nepal and Rich Communications Suite (ARCS), the service provider’s ASS/BBS “back-end” capabilities, external API services from partners or the Web, or any combination of these “mashed up” as a composite service.
Payments and Settlement Engine (SSE), which allows the exposed API services to be monitored, as well as automating the settlement process between the Service Provider, its partners and external API providers. Partner Management Engine (MME), which acts as the “front end’ to AMP and manages all interactions with developers including on-boarding, provisioning and support. Pomona also offers the AMP Enterprise Connector, a new solution in conjunction with Ponca’s partner, Mashers.
AMP Enterprise Connector Is a new solution that Integrates Ponca’s award-winning API Modernization Platform (AMP) with Masher’s cloud-based API management [distribution platform and developer network. This creates new revenue opportunities for Caps, opening a new channel to enterprise application developers that unlocks the power of the network for the mobile enterprise. Relevance for Telecoms: API Modernization Platform (AMP) (AMP) Is a Tells-grade software solution that allows Service Providers to expose. Engage and noontime their core assets – communications, context, commerce and and launched, and the integral Payments and Settlement Engine allows API services to be monitored through a range of business models. AMP can be developed by network operators (Mobile/Fixed/Cable/MS) or cross-network service Cloud Service Providers, enabling them to offer their Network as a Service to businesses, enterprise solution providers, Web/TOT(over the top) players, app developers and content providers, thereby opening up multiple new channels to market.
AMP enables Service Providers to: Offer communications, context, commerce and control features that enrich business applications using cloud-based Apish Noontime their assets in new ways Quickly & easily create, launch and manage new API services composed from any combination of network, IT and external assets Attract and collaborate with partners Manage end-user consent, authorization and privacy Offer enhanced mobile cloud solutions to their customers.
USING APISH TO MANAGE BIG DATA In order to take full advantage of big data, service providers must be able to bring disparate sources of data together, and they also require effective methods of analyzing, segmenting, packaging and motorizing that data.
Ponca’s API Modernization Platform (AMP) capabilities, and “out of the box” Apish can be critical to the consumption, control and modernization of big data, thanks to features such as: Agile Service Ennoblement: The Agile Service Ennoblement feature, which allows for the rapid creation of API services from core network services, can help service providers federate and consolidate data that is fragmented within organizations and combine the intelligence into consolidated services that can be offered to internal and external customers.
Payments and Settlement: AMPS Payments and Settlement Engine component is key to the modernization of API services. In big data applications, this feature gives service providers the ability to control, manage and noontime the data they collect. Consent Management: The consent management features inherent in Ponca’s AMP platform are essential to securing the user consent required to expose and leverage data that includes subscriber information.
MOTORIZING THE MIGRATION TO THE ALL-IP NETWORK The emergence of G/LET is accelerating the evolution towards the all-IP network, leading network operators to shift their network infrastructure investments towards IP-based platforms, protocols and services. In addition to providing a flexible framework for the development of new services by the operator, Ponca’s IP Services Platform also offers a number of optional pre-integrated application package, including: Mobile Enterprise Communications Service: Emulates the capabilities of a traditional PBS (private branch exchange) using the public mobile network and standard mobile handsets.
Multi-Line Service: Supports multiple phone numbers on a mobile handset, enabling users to have multiple virtual lines associated with the same SIMI card. Manage My Calls: A self-care call management app with a suite of mobile capabilities for managing in-bound calls to a subscriber’s personal number. Themselves by a short audio recording before being connected to the subscriber. Missed Call Notification: Notifies the called party, via SMS, of failed incoming calls, and notifying the calling party when the called party becomes available again.
SMS Broadcast: Allows the subscriber to broadcast an SMS to the equivalent of an email alias. Virtual Home Environment: Supports roaming subscribers by allowing them to access services such as vocalism using the same short codes as they do at home. BRINGING NETWORK INTELLIGENCE TO THE NEW MOBILE ENTERPRISE Enterprises are facing multiple challenges as their workforce becomes increasingly mobile, device types and operating systems multiply and employees bring their own devices to the workplace.
To address those challenges, enterprises need to embrace the capabilities inherent in the mobile network itself. Here are some examples of how service provider Apish can help enrich enterprise business applications: Mobile marketing: Mobile network intelligence such as small cell zonal presence, location, user consent, text/multimedia messaging and call control to help enhance genuineness’ mobile marketing efforts-?triggering automatic delivery of a coupon to their handset or enabling in-bill payment options that increase sales rates for merchants.
Field Force Automation: SMS Apish can be used for automatic machine-to- person communications with field operatives to provide up-to-date Job information, or person-to-machine messaging for submission of incident reports or Job completion notices. Enterprise collaboration: Thanks to the location, presence, messaging and call control intelligence inherent in the mobile network, collaboration APS can be enriched with real-time communications and context Apish to help enterprises locate field-based employees, communicate via SMS, or set up conference calls.
Customer relationship management: The location and gee-fencing capabilities of the mobile network can be used to match up customers with field service reps, alert reps via SMS about overlooked customers, and update customer records following sales calls. THE ACS: LEVERAGING THE BEST OF THE MOBILE NETWORK As enterprises seek ways to increase their productivity and boost sales, communications service providers seek new sources of revenue, the most valuable assets at the disposal of both resides within the mobile network.
Ponca’s software platform bridges the enterprise with the network, equipping service providers to deliver features that enrich business applications using cloud-based Apish. Pomona calls those network assets the ACS: Communications refers to functions like voice call control, messaging, and multimedia services that can be embedded within business or web applications Commerce is about enabling transactions such as payment processing, subscriptions, and settlement.
Context is the leveraging of real-time user information such as location, presence, device capabilities and data connection profile. Control capabilities allow applications to request enhanced So for increased bandwidth or low latency, and also enable functions like policy control and security. The emergence of Software Defined Networking also provides the opportunity for service providers to offer SD Apish to partners. Pomona is a service that brings mobile data and intelligence to the cloud. Pomona also offers mobile payment hosting and solutions, as well as billing tools.
Other Pomona products include modernization platforms for web and mobile application providers. The Pomona API allows developers to access and integrate the functionality f Pomona into other applications and services. Some example API methods include accessing customer information, finding people on networks, and initiating mobile payment and billing services. As well as providing its solutions as on-premise, licensed software, Pomona also offers a fully hosted, managed service for its AMP, SSE and SAM product offerings.
Service Providers can delegate full management and operations of its services to Pomona, whether they are providing a broad range of API services (Network as a Service), direct-to-bill payment services only, or cloud services aggregation and merchandising. Key Business Benefits: For Network Operators: With AMP, operators can re-establish themselves in the application value chain by partnering, rather than competing, with “Over the Top” providers of applications and services, through implementing Network as a Service.
With AMP, operators can quickly and easily create and noontime differentiated Apish and mishaps, attract many types of partner with innovative services and business models, and on-board partners rapidly and at low cost. Multi-service Operators that offer Mobile, Broadband/Cable and PIPIT services can use AMP to enable converged services that exploit the synergies offered by their road portfolio of network assets and resources.
For Cloud Service Providers: AMP enables Cloud Service Providers to develop value-added, industry-targeted BIB solutions that combine network/mobile capabilities and intelligence with their existing portfolio of on-demand cloud-based services. AMP brings cross-network intelligence, communications and modernization to the cloud, allowing the Cloud SSP to significantly enhance its customer value proposition and to provide “Any User, Any Network” access to its customers. NASA enables enterprises and other organizations to improve customer service, increase employee collaboration, enhance business processes and drive productivity gains.
By providing streamlined, on-demand access to network intelligence and communications, NASA adds network value to a wide variety of business solutions such as field force automation, mobile enabled business processes, customer relationship management and employee collaboration. For Web and Mobile Application Developers: NASA empowers Web and Mobile application developers to differentiate their APS with network features and allows them to reach and bill their maximum potential customer base.
NASA makes it easy for developers to enrich their APS with valuable network capabilities and intelligence and provides a new direct-to-bill modernization channel for their applications. NASA helps developers increase sales conversion rates, reduce time to revenue, and realize a low-friction up-sell path through in-application billing. Challenges: While adoption of Apish to drive new digital business models has varied widely across different vertical industries, it’s clear that Apish are emerging as a new channel through which organizations can share and noontime data.
The challenge now is paving business users the tools they need to manage those relationships in ways that can dynamically respond to changing business conditions and requirements. Stability: Of course, Just because something can be changed dynamically doesn’t mean making those changes is necessarily a good idea. As a fledgling ecosystem, the API economy needs a strong dose of stability. As such, most organizations would be well advised in the short term to focus on not only making sure their Apish are stable, but also that the terms and conditions wrapped around those Apish are consistently reasonable.