The dean controls overall activities that occur at the college and monitor all subordinates so, the dean must possess management skills and work experience. Human Resource role: This specialist department handles all matters relating to the staff. They do recruitment: advertising, interviewing and employing staffs. They also keep records of personal details and performance. Management role: This department handles all the activities that provide services. They supervise the maintenance of the facilities and provide reception and coordinates courier services.
Marketing role: All matters dealing with sales and marketing are handled by this department. They deal with customers’ complaints. They forecast sales and set targets. Finance role: This department handles all money matters, that they keep track of debtors’ and creditors’ accounts. They also prepare budgets and financial reports and handle the payment of salary and wages. Advertising is one of the mass media intended to deliver the message to a group of audiences of readers, listeners, viewers and the most important people is the Customers.
Advertising is to alert these audiences about the availability of brands including variety of products and services in the market (Curtis. A, 2011). Advertising is one of the most famous and important social trend in today’s market, it stimulates a number of different activities which includes consumption, lifestyle, economic activity models and a certain value orientation. In today’s market, consumers are easily confronted through numerous doses of advertising in multiple media. Therefore with these doses of advertising daily, it is presumable that it will affect individualism and society as a whole (Studymode, 2011).
In Brunei Darussalam, advertising plays a big role to attract customers’ attention. Therefore, as one of the college which is now located in Brunei Darussalam, we have chosen to advertise through different types of media mainly Radio, Television, Cinemas, Phone Recharge Card, Billboards and Banners. Despite using mass media to advertise a company or a product, it is important to look forward into two important aspects of a country which is the Economics Condition and Competitive Environment. Therefore through this we will be able to understand the overview aspects and features of the market Brunei Darussalam before entering the market itself.
Brunei has its own unique economy that covers a mixtures both foreign and domestic entrepreneurships, ruled by the government, measures the wellbeing of the population and has its own village tradition. Primarily, Brunei’s economy runs generated by the export of its main resources which is petroleum and natural gas. In Brunei, inflation rate is mainly low as the government does not charge any Personal income tax and Capital gains tax to its population and no tariffs establishment included (Travel Dojo, n. d).
As mentioned earlier, Economic condition in Brunei is fully supported by the export of its own resources, therefore this is measured using GDP per capita. Beside the export of petroleum and gas, small scale of its economic condition is supported by the manufacturing of primary production which includes agriculture, fisheries and forestry. The economic performances of Brunei’s domestic banks are sufficiently capitalised and profitable therefore banks are highly liquid as more than half of its investment are deposited abroad. So in conclusion, Brunei’s economy stands in a stabilize position just like other country.
Besides understanding the economic condition, Competitive situation is also one of the important aspects to look forward into before entering the Brunei’s market. Product life cycle. One important concept in marketing is Product life cycle. This life cycle explains the stages of a product that goes from an introduction stage up to declining stage. Some product continues to grow where some just fall and being put off from the market section (Riley, 2012). There are four main stages in product life cycle which can be illustrated below using a diagram (Riley, 2012).
Each stage in product life cycle has different criteria and features of its own. Details of each stage will be as follows; Introduction stage. This is the stage where a new product or service is being launched in the market. Both level of sales and usage of utility are primarily low. Unit costs of the product will be high as this is the first stage of a production. In order to make customer aware of this product or service available in the market, organization will invest more in terms of advertising and heavy promotion spending occurs. Pricing in this early stage is both skimming and incisive.