Unfortunately for Micro, the re-engineering effort failed miserably even after investing hundreds of millions of dollars (US$) In software Implementation. As a result, performance was not improved and the software Is currently being phased out. BACKGROUND Communications is an international provider of products and services that help companies communicate through print and digital technologies.
As a leading supplier of document formatted information, print outsourcing and data based marketing, designs, manufactures and delivers business communication products, services and solutions to customers. Micro operates in complementary marketplaces: Forms, Print Management and Related Products which Includes Label Systems and Integrated Business Solutions including personalized direct marketing, statement printing and database management. With more than a century of service, Micro owns and operates over 100 manufacturing and distribution/ warehousing facilities worldwide.
With approximately 14,000 employees serving 47 countries, it provides leading edge, high- tech solutions that enable companies to adapt to the dynamics of change. Micro is a large company with approximately USED 2. 45 billion In 1999 and USED 2. 26 billion In 000 revenue. Micro provides consulting, project management, re-engineering and distribution of high volume, customized communications to Its clients. It delivers personalized, easy-to-read documents intended to facilitate a positive impression on an organization’s customers.
As understood by the top management, its re-engineering and redesign services intend to ensure that an organization’s business communications have high quality and clarity. Equipped with the latest print and digital technologies, has become a market leader in managing critical business communications. SETTING THE STAGE Is a conservative organization In that (It purports that) it doesn’t embrace “bleeding edge” technology to obtain a competitive advantage.
It has been in existence for many years and depends on a good reputation with its clients and positive “word-of-mouth” to attract and maintain its client base. Hence, Micro wants to deploy proven technology that will help satisfy and exceed customer requests and expectations. The major technologies utilized include mainframe systems to store centralized production data and serve the core applications of the business and client-server technologies for development and daily operations such as e-mail, file transfer, web access, etc.
Micro Communications was under-performing according to its board of directors and major stockholders. That is, its market share was declining, its revenues were not growing as expected, and its share price was plummeting. The stakeholders agreed that drastic improvements were needed. It thereby decided that re-engineering of its basic that the power of IT would complement efforts. We mask the name of the vendor y calling the software high profile technology (HOT).