C3

1. U.S. V Paramount led to:
-major studios divesting themselves of their theatres
2. Studios complain they lose money because:
-the number of admissions has dropped by three-quarters since the 1940’s
3. A rating is:
the percentage of the total number of households with television sets tuned into a specific program
4. During the 1930’s:
box office receipts sagged because of the Depression
-the double-feature evolved
-labor unions for actors and screenwriters formed
-the Hays Production Code was in full force
5. The only type of television programming that didn’t come from radio was:
-talk shows
6. In the 1930’s, the movie industry was dominated by the Big Five, which included:
MGM, Paramount, Warner Bros., RKO, and 20th Century Fox
7. Advantage for advertisers on the web:
-they can get instant electronic feedback on effectiveness of ads
-they can get instant, detailed buyer profiles
8. First feature-length motion picture with sound:
-was The Jazz Singer
9. What isn’t true about television?
audiences continued to be satisfied with the programming prominent in the 1950’s
10. What isn’t true of news radio from the 1920’s to the 1940’s?
it was useless as a foundation for television news with its pictures
11. A browser is:
-software that allows people to search electronically among many documents
12. The Telecommunications Act of 1996:
allows one company to own TV stations that reach up to 35% of U.S. homes
13. Which isn’t true of US military practice of embedding reporters with troops in the Iraq War?
-it excluded women reporters
14. News coverage of WWII:
was an opportunity for radio to bring America closer to the action than they had ever been
15. Signal or data compression means:
A method of squeezing information into a tiny electronic package
16. Which of the following groups in American society has the lowest percentage of people using the internet regularly?
non-graduates of high school
17. The 1930’s Hays Office Production stated that
all of the above
18. Which of the following was NOT an event during the 1920’s that transformed the movie industry?
move toward greater overseas movie production
19. Eadweard Muybridge
first photographed motion
20. D.W. Griffith’s “The Birth of a Nation”:
-cost five times more to make than any other American film until that time
-presented a dramatic view of Civil War and Reconstruction
-portrayed racial stereotypes
-made Griffith the first famous director
21. Amazon.com continues to develop as a successful web commercial venture because of:
at-home convenience
-reliability
-affordability
-broadening product categories
22. About 50% of all television stations in the U.S. are:
affiliated with a network
23. What film industry personality was linked with scandals that let to establishment of the Hays Office to impose self regulation on the movie industry in the 1920’s and 1930’s?
-“Fatty” Arbuckle
24. Which of the following technologies facilitate the showing of movies in theatres?
digital projectors
-satellite distribution to theatres
-internet distribution to theatres
25. The products that online sellers, like eBay, can offer are controlled by:
buyers and sellers
26. Tools used to locate information in a computer database is a:
-search engine
27. Two researchers that played the most significant role in the technical development of television were:
Vladimir Zworykin and Philo Farnsworth
28. Which is NOT true of the iPod model introduced by Apple in late 2005:
-it is still the only digital video device on the market
29. Which was NOT true of television in the 1950’s?
TV offered programming that was completely different from radio programming of the previous decade
30. Which of the following are true about cable TV?
-early cable-connected households were part of a CATV system
-once the FCC required movies on cable had to be at least 10 years old
-Ted Turner’s TNT first relayed programs by satellite in 1976, and CNN in 1979
-About 60% of American homes had basic cable TV
31. The internet is
-a combination of thousands of computer networks sending and receiving date worldwide
32. The tendency of journalists to report similar quick conclusions about an event is called
consensus journalism
33. Which is NOT true of newsreels in movie theatres?
they were updated monthly
34. Which is NOT true of Spanish-language television?
-the vast majority of Hispanics viewing Univision only speak Spanish
35. Because of the practice of black booking, movie theatre owners
were forced to accept several movies at once
36. Which of the following about relationships between movies and video games is true?
major movie studios want to make their own video games using their movie libraries
37. Former FCC chairman Newton Minow in 1961 said that television:
was a “vast wasteland”
38. In the age of the Internet, who bears an increased burden to seek reliable information?
-news consumers
39. Intellectual Property Rights:
-concern the rights of creative people to be compensated for the use of their work
40. In the 1950’s:
-the number of television sets quadrupled
-movie attendance declined by 45%
-thousands of movie theatres closed
-movie makers sought to attract viewers with technological improvements and gimmicks
41. The content of digital media
can combine text, graphics, sounds, and video
42. The “digital divide” refers to the fact that:
-certain ethnic groups of people in the U.S. are more likely than others to have Internet access
43. Reality shows, such as Cops, make it difficult for an audience to distinguish true news coverage with drama
True
44. A fourth major TV broadcast network (besides NBC, CBS, and ABC) is MTV
False
45. In the beginning, the TV networks relied on movie newsreel companies to provide them with pictures for their newscasts
True
46. Walt Disney was Hollywood’s only successful newcomer in the 1930’s with Steamboat Willie, although he had to sell his car to finance the soundtrack
True
47. In recent years, public television has been increasingly dependent on government grants to cover its operating expenses
False
48. The culture of free information access still permeates the web today
True
49. Edward R. Murrow is remembered for pioneering the TV quiz show.
False
50. Time Berners-Lee created the first browser, allowing people to search electronically among many documents.
True
51. Mathew Brady is considered the nation’s first photojournalist
TRUE
52. Placing something on the World Wide Web is considered publishing
true
53. The internet has the potential to be the best sales tool ever designed, according to some experts.
True
54. People interested in news on the internet will watch less network TV than other people
True
55. Soap Operas remain a staple TV program, and have grown in popularity over the years
False
56. Darknets are social networking sites allowing anyone to join
false
57. A ratings “share” compares audience size of one show with audience size of another show.
true
58. The American movie-going audience is significantly younger than the population as a whole
false
59. The history of media development suggests that the development of digital media will destroy some or all media delivered by paper, broadcast signals, or recording media
False
60. More than any other media industry, commercial TV exists primarily as an advertising medium
True
61. According to the Pew Research Center, growing numbers of people are questioning the news media’s patriotism and fairness.
True
62. Younger Americans are more likely than older people to watch TV news or read a newspaper
false
63. One of the big challenges for Internet ventures is how to make money on the web
True
64. Local TV news operations decreased in size in the 1970’s and 1980’s
false
65. John F. Kennedy was the first president to appear on U.S. television
False
66. Paramount Pictures was founded to give independent producers an outlet for their movies.
false
67. The first TV network newscasts were an hour long.
False
Prime Time” means that more people watch TV during this period than any other, so advertising costs more
True
69. The quiz show scandals of the 1950’s resulted in sharp reduction in the role advertisers play in network programming
True
70. The Digital Millennium Copyright Act allows the free use of copyright material on the internet.
True