Chapter 10

Broadcast journalist Tony Russell uses the following social media platform regularly on the job ___________________________.

Instagram

Twitter

Ustream

All of the above.

All of the above.
The purpose of hypertext is to let people move electronically from one document to another without necessarily knowing which computers the documents are located on.
True
False
true
HTML consists of a series of tags that say how text ought to be represented, where graphics should be placed, and what links should be included.
True
False
true
The Chinese government allows its citizens to freely search the Internet.
True
False
false
Social media are online sites that allow users to:

generate content

comment

tag

all of the above

all of the above
One of the biggest supporters of the net neutrality movement is Comcast.
True
False
false
Information from the Internet may be unreliable because it does not have the gatekeepers deciding what information should or should not be published.

True
False

true
According to the lecture, in North America, ____ percent of the ovreall population has access to the Internet at home.

less than 10

about 20

around 50

more than 80

more than 80
Twitter was originally created so people could share their answers to the question:

What did you watch on television last night?

What are you reading?

What did you have for breakfast?

What are you doing?

What are you doing?
Arthur Sulzberger, publisher of the New York Times, has said which of the following?

The Times is in the business of selling news and advertising space.

The Times is in the business of selling newspapers.

The Times will be selling newspapers 100 years from now.

He always expects to be in the business of “putting black ink on white paper.”

The Times is in the business of selling news and advertising space.
People connect to the Internet using which of the following?

wireless services

telephone lines

cable television lines

all of the above.

all of the above.
One example of reversse synergy discussed in the lecture included __________________________.

concerns about privacy and the Web.

concerns about digital sites making more money than legacy platforms.

concerns about companies with a strong Web presence controlling accesss to too much information.

concerns about the Deep Web.

concerns about privacy and the Web.
Google News has a large staff to decide which news stories will get posted to the site.
True
False
false
The Uniform Resource Locator (URL) is the address of content placed on the Web.
True
False
true
Which of the following is the abbreviation for the name of an address where Web pages are located?

http

url

HTML

TCP

url
Twitter’s big innovation was:

connecting mobile Internet, mobile phones, and computer-based Internet as part of a single channel.

combining GPS and mobile phones.

allowing people to post mobile phone video to the Web.

allowing people to “tag” where they had observed different birds.

connecting mobile Internet, mobile phones, and computer-based Internet as part of a single channel.
The World Wide Web became the standard for posting documents on the Internet because its creator did which of the following?

heavily promoted his idea

had support from both Microsoft and Apple

gave it away for free

bought out the competitors

gave it away for free
Employers are increasingly wanting to view the social media sites for people they are considering hiring.
True
False
true
More than half of the world’s population can be considered “active” Internet users according to a chart described in the lecture.
True
False
false
A major advantage of the Internet as a source of news is that only accurate information gets posted.
True
False
false
The World Wide Web was developed almost entirely as a for-profit venture.
True
False
false
On a Web site, cookies are which of the following?

visitors to the Web site

the address of the Web site

ads that pop up or under the main window

files used to identify and track visitors at a Web sites

files used to identify and track visitors at a Web sites
The audience for online news sites has now surpassed the size of the audience for television news.
True
False
false
If you are a journalist or a marketer, you should try to learn some HTML.
True
False
true
A blog is a collection of links and commentary in hypertext that can be created and posted on the Internet.
True
False
true
According to Tim Berners-Lee, which of the following is a principle upon which the Web is based?

The Web should only be a tool for retrieving accurate information.

Users should be able to link to any document at anywhere in the world.

Some documents should only be accessible to a few people.

Copyright should be eliminated.

Users should be able to link to any document at anywhere in the world.
Paul Baran’s idea of cutting messages into small pieces and sending them on the easiest route was known as which of the following?

digital pipeline

packet switching

teleconferencing

E-mail

packet switching
Web sites use _____ to track users while they are on the site.

small files called cookies

remote-controlled Web cameras

the person sitting next to you at a cyber cafe

a site map

small files called cookies
Who developed TCP/IP, the original specification for the Internet’s protocols?

Tim Berners-Lee

Steve Case

Bob Kahn and Vint Cerf

Steve Jobs and Steve Wozniak

Bob Kahn and Vint Cerf