CIS Chapter 13

Which of the following terms implies that organizations that cannot adapt to the new demands placed on them for surviving in the information age are doomed to extinction?
Digital Darwinism
Which of the following produces an improved product, customers are eager to buy, such as a faster car or larger hard drive?
Sustaining Technology
Which of the following represents a form of disruptive technology?
All of these are included
Which of the following is a challenge of sustaining technology?
Provides a product that does not meet existing customers’ future needs
The Innovator’s Dilemma suggests that established companies can take advantage of ___________ without hindering existing relationships with customers, partners, and stakeholders.
Disruptive technologies
Which of the following began as an essential emergency military communications system operated by the U.S. Department of Defense Advanced Research Project Agency (DARPA)?
Internet
Which of the following terms could you use synonymously when referring to the web?
URL, domain name
Which of the following is not a reason for the explosive growth of the WWW?
Digital darwinism
Which term describes the WWW during its first few years of operation between 1991 and 2003?
Web 1.0
What is the difference between ecommerce and ebusiness?
Ecommerce is buying and selling of goods or service online. Ebusiness includes ecommerce and all activities related to internal and external business operations
What is the Internet protocol web browsers use to request and display web pages using universal resource locators?
Hypertext transport protocol (HTTP)
What allows users to access the WWW?
Web browser
Which of the following are types of web browsers?
Internet Explorer and Mozilla’s Firefox
What caused Polaroid to go bankrupt?
One-hour film processing and digital cameras stole its market share
Many social media sites today allow you to customize your web address, for example, www.facebook.com/Womenwithdrive. What is an alternate name for a web address such as www.apple.com?
Universal resource locator
Many industries have been forced to change due to technology advances. Which of the below industries has felt the lowest amount of economic impact from ebusiness?
Waste or recycling industry
Universities were among some of the first users of the Internet. What was the Internet first called?
ARPANET
What is the depth and breadth of details contained in a piece of textual, graphic, audio, or video?
Information richness
What measures the number of people a firm can communicate with all over the world?
Information reach
What is the ability of an organization to tailor its products or services to the customers’ specifications?
Mass customization
Which of the below would not be considered a company operating in the long tail of a typical sales curve?
Walmart
M&M’s offers people the opportunity to order the candy in special colors or with customized sayings. How would you classify M&M’s ebusiness strategy?
Mass customization
Amazon creates a unique recommendation listing for each customer that revisits its website. How would you classify Amazon’s ebusiness strategy?
Personalization
Netflix creates a unique recommendation listing for each customer that revisits its website. How would you classify Netflix’s ebusiness strategy?
Personalization
Nike offers people the opportunity to visit its website to create running shoes in the style and color they choose. How would you classify Nike’s ebusiness strategy?
Mass customization
What uses the Internet to reassemble buyers, sellers, and other partners in a traditional supply chain in new ways?
Reintermediation
When evaluating the business value of disintermediation, the more ____________ that are cut from the distribution chain, the lower the product price.
intermediaries
What type of mediation refers to the creation of new kinds of intermediaries that simply could not have existed before the advent of ebusiness?
Cybermediation
A company can reduce its costs by using ebusiness to change its business processes. Which of the following does not represent an example of how a company can reduce its costs through ebusiness?
Researching products to find the lowest price and visiting the store to purchase the item.
What is the exact pattern of a consumer’s navigation through a site?
Clickstream data
What is the best way to measure a company’s ebusiness success?
All of these
Which type of ebusiness marketing technique induces websites or users to pass on a marketing message to other websites or users, creating exponential growth in the message’s visibility and effect?
Viral marketing
What does digital Darwinism imply?
Organizations that cannot adapt to the new demands placed on them for surviving in the information age are doomed to extinction.
Which of the following is an example of a disruptive technology?
All of these
Which of the following is an example of a sustaining technology?
Porsche’s faster car
Which of the following is a reason for the growth of the World Wide Web?
All of these.
What is information richness?
The depth and breadth of details contained in a piece of textual, graphic, audio, or video information.
What is information reach?
Measures the number of people a firm can communicate with all over the world
What are agents, software, or businesses that provide a trading infrastructure to bring buyers and sellers together?
Intermediaries
What occurs when a business sells directly to the customer online and cuts out the middle man?
Disintermediation
What occurs when steps are added to the value chain as new players find ways to add value to the business process?
Reintermediation
What refers to the creation of new kinds of intermediaries that simply could not have existed before the advent of ebusiness, including comparison-shopping sites such as Kelkoo and bank account aggregation services such as Citibank?
Cybermediation
Websites sometimes deposit on a customer’s hard drive a small file containing information about the customer and the customer’s web activities. What is that small file called?
Cookie
What is the name for a small ad on one website that advertises the products and services of another business, usually another dot-com business?
Banner ad
All of the following are types of website visitors except:
Usability visitor
What category of website metrics does stickiness, or visit duration time, belong to?
Visit metric
Which type of metric measures when a visitor reaches a website and their computer sends a request to the site’s computer server to begin displaying pages?
Hit metric
What occurs when a website can know enough about a person’s likes and dislikes that it can fashion offers that are more likely to appeal to that person?
Personalization
What occurs when a new radical form of business enters the market that reshapes the way companies and organizations behave?
Paradigm shift