COM 249

The news about Michael Jackson’s death first broke on
the TMZ Web site
Facebook.com is a part of a growing type of online media known as
social networking
_________ is a mass communication channel
The World Wide Web
Mass communication is an example of which type of oneon-many communication?
one sender to many receivers
A message being sent through the media must be ______ before it can be transmitted
encoded
In a television news broadcast, the sender would be which of the following?
All of the above
Which of the following was the world’s first major communication network
The Roman Catholic Church
Which communication technology was first experimented with in the 1960s and 1970s?
computer networks
There are approximately _______ daily newspapers in the United States.
1,400
The Big Four television broadcast networks earn _____ percent of all television advertising revenue.
40
In the late 1970s and early 1980s, the yellow ribbon was a symbol for which of the following causes?
remembering the U.S. embassy hostages in Iran
has an average weekly audience in the range of 14 to 25 million.
The Rush Limbaugh Show
_______ served as Mr. Conductor on the children’s television show ​Shining Time Station
Ringo Starr
The book ​Seduction of the Innocents ​
was about the dangers of which of the following types of
media?
crime and horror comic books
According to the Generation M study, U.S. children spend an average of ______ hours a day using media.
6.5
Why did American media give such heavy coverage to the death of Michael Jackson?
All of the above
Social networking sites such as Myspace or Facebook are examples of which of the following types of communication
All of the above
A facetoface conversation that Hakim has with David would be called which of the following types of communication?
interpersonal communication
A email that you send to your mother telling her you got a perfect report card would be called which of the following types of communication?
interpersonal communication
Amanda has just woken up. She debates within her own head whether she would rather sleep in or attend her early morning class. Amanda has been using which of the following types of communication?
. intrapersonal communication
Claire is attending a concert in a coffee house. She is engaging in which of the following types of communication?
group communication
Clemens is reading the latest novel by Stephen King. He is engaging in which of the following types of communication?
mass communication
Andy is watching an episode of crime television show ​CSI ​
streaming on the Internet. He is engaging in which of the following types of communication?
mass communication
In a television news broadcast, the receiver would be which of the following?
a family having dinner while the television news program is on
The ________ model of mass communication looks at the process of mass communication by considering each of the elements of how a mass media message is sent and
received.
transmission
. The _______ model of mass communication looks at how
audience members use the mass media to create a shared experience.
ritual
The ________ model of mass communication looks at how
media messages are used to draw attention to an individual or issue.
publicity
The ________ model of mass communication looks at how audience members derive and create meaning out of media content.
reception
What was the first medium to allow ideas to easily move beyond the place where they were initially created?
Books
Which of the following is the medium that emphasizes the interchangeability of the sender and receiver?
The internet
An audience member’s skills at decoding the intellectual meaning of an argument presented in a newspaper editorial involves the _________ dimension of media literacy.
cognitive
An audience member’s skills at decoding the meaning of the menacing music in a horror movie involves the _________ dimension of media literacy.
Emotional
An audience member’s skills at decoding the underlying message of an action show that force is the proper solution
to all problems involves the _________dimension of media literacy.
Moral
An audience member’s skills at decoding the artistic success of a new novel involves the _________ dimension of media literacy
aesthetic
Following Hurricane Katrina, reporters from the New Orleans ​Times Picayune ​did which of the following?
They stayed behind to cover the story.
The first Englishlanguage papers were published in Amsterdam starting in which of the following years?
1618
Emile Berliner is famous for which of the following?
He developed the gramophone
What medium did Guglielmo Marconi help invent?
The Radio
Which of the following developments occurred during World War I?
The military took over radio broadcasting.
All of the following except _____ were part of RCA.
Columbia Broadcasting System
The most popular radio drama of the late 1920s was:
Amos ‘n’ Andy
Social music is which of the following
music that people perform for each other in a social setting
Which of these is Akio Morita famous for?
inventing the Walkman
Before 1948, recordings of popular black music were referred to as which of the following
. race records
What is Barry Gordy Jr. best known for?
founding Motown Records
Which of these was the producer who worked on recordings for Johnny Cash, the Dixie Chicks, and the Red Hot Chili Peppers?
Rick Rubin
The method of recording sound that involves storing it in a series of numbers is called which of the
following?
digital recording
In 1960, there were congressional hearings that centered on which of the following problems?
payola
Which of the following is the federal agency charged with regulating telecommunications, including radio and television broadcasting
FCC
A podcast is which of the following?
. an MP3 compressed audio file that can be listened to online or downloaded
Which of the following statements is true about radio as we know it?
It depended on a series of inventions and discoveries over a forty to sixtyyear period
William S. Paley, the first president of the CBS network, saw radio as which of the following?
an excellent tool for advertising products and services
The BBC represents the convergence taking place in the sound industry for which of the following reasons
It now transmits its broadcasts via the Internet as well as over the air.
The statement that radio became a companion medium, means which of the following?
Radio became the medium listened to while doing something else.
Which of the following describes the biggest influence of the Sony Walkman?
People could start creating their own personal soundtrack instead of listening to music programmed by other people
If you are listening to a song with lyrics that deal with heartbreak, kids, and adult relationships, you are likely listening to ______ music.
Country
Digital recordings, such as CDs, frighten recording companies for which of the following reasons?
Consumers can potentially make perfect digital copies of the music without paying for them.
Which of the these statements about radio following the growth of television in the late 1940s and early 1950s is true?
Radio reinvented itself to become a companion medium, serving narrow niche audiences with specialized formats.
The most popular radio format of music today is which of the following?
Country
Which of the following was the major effect of the Telecommunications Act of 1996 on radio?
That today more than 50 percent of the radio stations are owned by major media corporations.
Eadweard Muybridge and Etienne Marey are famous for which of the following?
They conducted early experiments on depicting motion with photos.
Which of the following was first major movie with multiple scenes and a plot?
The Great Train Robbery
Who developed the earliest portable movie cameras?
. AugusteMarie and LouisJean Lumière
Who was the director of ​Birth of a Nation ​
, the controversial silent film about the Civil War?
D.W. Griffith
Among the earliest movie stars in the United States were which of the following?
Florence Lawrence
In the 1930s and 1940s, the studios required theaters to schedule a large number of lesser movies in order to get one or two major films. This practice was known as which of the following?
block booking
Movie attendance peaked in which year?
1946
The large number of smaller theaters grouped together that replaced the large Art Deco movie palaces are known as which of the following?
multiplexes
The film that created the idea of the summer blockbuster was which of the following?
Jaws
Which of the following was the movie that sold the most tickets of all time?
Gone With The Wind
As of 2006, approximately ____ percent of all households had DVD players.
81
The year 2005 was noteworthy in the movie industry for which of the following reasons?
It was the first time in two decades that the annual overall box office declined.
Ancillary markets for movies include which of the following?
All of the above
Which of the following movies proved the value of Internet promotion?
The Blair Witch Project
Which of the following was one of the earliest rebellions against the controls of the studio system?
the establishment of United Artists
Once it was introduced, almost every movie made used which of the following technologies?
Sound
The blacklist of the 1940s and 1950s was driven by which of the following?
a fear of communism
Hollywood’s response to the rise of television was to do which of the following?
start making largerthanlife movies
Movies such as ​Dial M for Murder, The Ten Commandments, ​
and ​Spartacus ​
were a response to which of
the following
the rising size of television audiences
Movie studios are responding to the growth of movie piracy by doing which of the following?
releasing the movie to as many theaters as possible
Sky Captain and the World of Tomorrow ​
was a significant movie for which of the following reasons?
It was the first major American movie to be filmed with all digital sets and backgrounds.
The surprise movie hit ​300 ​
was a success in part for which of the following reasons?
All of the Above
Movie profitability is determined by which of the following?
All of the above
The movie ​High School Musical 3: Senior Year ​
was a profitable hit because:
it had a small budget, lots of product tieins, and high video sales
Spike Lee has maintained his independence as a movie director by doing which of the following?
controlling the cost of his movies
Why did the Hays Office, run by the movie industry, censor films?
Because many states and communities were threatening to set up local censorship boards that might have inconsistent standards of what they would or would not accept.
Philo T. Farnsworth invented which of the following?
the basic technology for television
When you watch a modern situation comedy on television that is filmed or taped before a live studio audience using multiple cameras, you are seeing the influence of which of the following?
​I Love Lucy
All U.S. television broadcasting became digital in which year
2009
Network affiliates are which of the following?
local broadcast stations that carry network programming
Which of the following created the Public Broadcasting System?
Public Broadcasting Act of 1967
PBS attracted its first significant audiences with which of the following programs?
Sesame Street
The major company doing television ratings in the United States is which of the following?
Nielsen Media Research
Over the last thirty years, the Big Three television networks (ABC, CBS, NBC) have done which of the following?
They have lost one third of all their viewers to cable, syndicated programming, and independent stations.
The show ​Lost ​
is notable for featuring which of the following?
the first primetime network character who doesn’t speak English
What is the fifth highest rated television network in the United States?
. Univision
What are telenovelas?
Spanishlanguage television soap operas
. In the 1960s, television programs were not allowed to show which of the following?
a married couple sharing a bed
Nielsen Media Research says the average American spends ____ hours a day watching television.
4
The socalled Vchip is designed to do which of the following?
stop children from seeing offensive programs on Vchip equipped television sets
Jon Stewart, on Comedy Central’s ​The Daily Show ​
, tends to:
All of the above
The show ​I Love Lucy ​
was controversial when it first came out for which of the following reasons?
It had the white Lucille Ball married to the Cuban American Desi Arnaz
Cable television was initially developed as a way of doing which of the following?
delivering broadcast television signals to communities with poor reception
When HBO first went on the air in 1975, the broadcast networks made which of the following responses?
They largely ignored it
Which of the following statements about premium cable channels is true?
They are the channels that you pay extra for and that do not carry commercials, such as HBO and Showtime
The conversion from analog to digital television broadcasting was delayed by several months in 2009 because:
many fears that some poorer consumers were not ready for the conversion.
Why are cable networks such as MTV and CNN more profitable than the Big Four broadcast networks?
. Cable networks receive revenue from advertising and subscription revenue. Broadcast networks only receive advertising revenue.
Broadcast networks are more successful than ever these days for which of the following reasons?
You can’t fool me; broadcast networks are losing audience share and advertisers.
Television networks are now showing more diverse programming for which of the following reasons?
They want to attract a larger audience
Critics worry that television has a strong influence on young people because:
all of the above
. One outcome of Janet Jackson’s 2004 Super Bowl “wardrobe malfunction” was which of the following?
Individual stations became cautious about broadcasting serious programs that contained nudity or violence.
Audience members can now interact with cable and broadcast television by doing which of the following?
All of the above
Because if the networks didn’t put legal copies up on the Internet, people would just share pirated copies
Because if the networks didn’t put legal copies up on the Internet, people would just share pirated copies
Our definition of what is broadcasting is being changed by the fact that you can now do which of the following?
All of the above
Twitter was originally created so people could share their answers to the question:
What are you doing
Paul Baran’s idea of cutting messages into small pieces and sending them on the easiest route was known as which of the following?
packet switching
ARPAnet, a predecessor of the Internet, was created to do which of the following?
allow incompatible computers to talk with each othe
Who developed TCP/IP, the original specification for the Internet’s protocols?
Bob Kahn and Vint Cerf
Which of the following is the address for where Web pages are located?
URL
The first Web browser that could handle graphics was called which of the following?
Mosaic
People connect to the Internet using which of the following?
All of the above
. The movie that revolutionized Internetbased promotion of films was which of the following?
The Blair Witch Project
_____ is/are a major new medium of mass communication?
Video Games
The word cyberspace is used to mean which of the following?
the Internet and the interactions that take place there
Cyberpunk literature and films deal with which of the following themes?
e differences between humans and machines
Worldwide, ____ percent of the population has access to the Internet
24
. In the United States, ____ percent of the population has access to the Internet at home.
73
. On a Web site, cookies are which of the following?
files used to identify and track visitors at a Web sites
Web sites use _____ to track users while they are on the site.
small files called cookies
. Astronomer and computer expert Clifford Stoll says that people should spend _______ time online.
less
Twitter’s big innovation was:
connecting mobile Internet, mobile phones, and computerbased Internet as part of a single channel
Radio and the Internet have which of the following in common?
They both were initially developed as tools for machineassisted interpersonal communication
The nextgeneration Internet will be used primarily for which of the following?
providing high quality video and audio links
According to Tim BernersLee, which of the following is a principle upon which the Web is based?
Users should be able to link to any document at anywhere in the world.
The World Wide Web became the standard for posting documents on the Internet because its creator did which of the following?
gave it away for free
An advantage that Web sites run by legacy media have over purely new media sites is which of the following
They have a reliable source of content
The ​New York Times ​
, the ​Washington Post ​
, and ​USA Today ​
could all be considered _________ media
outlets
click and mortar
Video games could be considered a new mass medium because
The consoles can be used to deliver a range of media content, and video games are becoming a new way to
deliver advertising.
Cyberpunk author William Gibson has expressed concern over which of the following?
that people will get such specialized news through online filters that they will be isolated from news they need
One of the big advantages of distributing a movie over the Internet instead of in theaters is which of the following?
the cost of online distribution is close to zero
Which of the following tends to be true of userwritten encyclopedias such as Wikipedia?
They tend to have articles on a wide range of topics.
Which of the following are true of Chinese bloggers?
They can be punished if they are critical of the government
Arthur Sulzberger, publisher of the ​New York Times ​
, has said which of the following?
. The ​Times ​
is in the business of selling news and advertising space.
______ is a feature film director who also directs television commercials
All of the above
. The innovation in the way Pears’ soap marketed its product was that it was the first to use which of the following?
a brand name
The term “economy of abundance” means which of the following?
There are as many or more goods available as people want to buy.
William Paley became convinced of the potential of radio advertising rights after he did which of the following?
He used radio advertising for his family’s cigar company.
The advertising agency department responsible for deciding where to place the advertising is which of the following?
media planning
The advertising agency department responsible for deciding on the target market for the advertising is which of the following?
creative activity
In advertising, the cost of reaching 1,000 consumers with a particular advertisement in a particular medium is known as which of the following
CPM