In the information technology world today there is a problem that can ruin a company. Bad publicity and finger pointing usually precede the problem. After this the federal government steps in and regulates things. The problem I am referring to is computer privacy. This issue was non existent a few years ago however with the proliferation of computer use and Internet access the privacy of end users is suddenly becoming a hot topic.
This is not a new issue as advertisers have used databases with anonymous user information for years. Many of the major credit reporting agencies actually sell this information to companies. Most people have often felt there was nothing they could do about it so it continued. In the information technology age however, anyone with a computer and reasonable intelligence can access any information they want about any person they choose. Suddenly an accepted practice has become a cause for concern. Customers are becoming more aware of their rights as consumers and requesting that companies not use their information in any type of market analysis.
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