DAC1 – Practice Test

As companies move from data to knowledge, they start to include more and more variables for analysis, resulting in better, more precise support for _____________.

-decision making
-problem solving
-both decision making and problem solving
-None of these

both decision making and problem solving

-As companies move from data to knowledge, they start to include more and more variables for analysis, resulting in better, more precise support for (1) decision making and (2) problem solving.

Which of the following offers an example where Porter’s five forces are mostly weak and competition is low?

-An international hotel chain purchasing milk.
-A coffee shop.
-A single consumer purchasing milk.
-A dog walking business.

An international hotel chain purchasing milk.

With Porter’s Five Forces Model, the following are all examples of situations with weak forces and, therefore, decreased competition: (1) an international hotel chain purchasing milk, (2) a company that makes airline engines, (3) cancer drugs from a pharmaceutical company, (4) a professional hockey team, and (4) the Department of Motor Vehicles.

The banking industry has implemented several competitive advantages, including ATMs, online bill-pay services, and electronic statements. Of course, these competitive advantages were quickly duplicated by any competitor that wanted to remain in the banking industry. These are examples of ___________.

-acquiring new technology products and services
-hiring new employees
-reducing expenses
-gaining invaluable feedback from customers

acquiring new technology products and services

The banking industry has utilized competitive advantage by offering ATMs, online bill-pay services, and e-statements. All of these are examples of ways they duplicated each other by acquiring new technology products and services.

What is are examples of transactional information?
Withdrawing cash from an ATM, making an airline reservation, purchasing stock
Which of the following is not one of the questions asked during the analyzing phase of CRM?

-What customers are at risk of leaving?
-Why was customer revenue so high?
-Why did sales not meet forecasts?
-Who are our customers?

What customers are at risk of leaving?

“What customers are at risk of leaving?” is a question asked during the predicting phase.

Which of the following was the original design for the Internet?

-Email
-Document exchange
-Display of static content
-All of these

All of these

All of these were the original design for the Internet.

What is roughly 1 million bytes?
Megabyte
An output _________ is equipment used to see, hear, or otherwise accept the results of information processing requests.
device
The __________ is the actual hardware that interprets and executes the program (software) instructions and coordinates how all the other hardware devices work together.
CPU
What is equipment used to capture information and commands?
Input device
What are the rules that enforce basic and fundamental information-based constraints?
Relational integrity constraints
What is information redundancy?
Duplication of information, storing the same information in multiple places, storing duplicate information in multiple places.
Which of the following is not one of the parallels between challenges in business and those of war?

-Collecting information
-Using tactical business intelligence
-Discerning patterns and meaning in the information
-Responding to the resultant information

Using tactical business intelligence

Using tactical business intelligence is not one of the parallels between challenges in business and those of war.

A(n) ____________ is a communications, data exchange, and resource-sharing system created by linking two or more computers and establishing
standards, or protocols, so that they can work together.
network
Which topology has all devices connected to one another in the shape of a closed loop?
Ring topology
At a local marketing firm, Steve is the lead web developer and is responsible for working with customers on their web designs, development, and graphics. Which of the following would be a critical skill Steve must have to be able to perform his job?

-Understanding that he must create a unique domain name for each client.
-Being able to work with HTML.
-Understanding the World Wide Web and how hyperlinks work.
-All of these.

All of these.

At a local marketing firm, Steve is the lead web developer. Among his responsibilities are working with customers, web design and development, and graphic design techniques. More than likely, he will be required to utilize URLs, domain names, HTML, World Wide Web knowledge, web browsers, and HTTP.

Which of the following is not a reason for the explosive growth of the WWW?

-Basic web pages are easy to create and extremely flexible.
-The microcomputer revolution made it possible for an average person to own a computer.
-Digital Darwinism.
-The speed, convenience, and low -cost of email.

Digital Darwinism.

Following are some of the reasons for the growth of the World Wide Web. (1) The microcomputer revolution made it possible for an average person to own a computer. (2) Advancements in networking, hardware, software, and media made it possible for business computers to be connected to larger networks at a minimal cost. (3) Browser software gave computer users an easy-to-use interface to download, find, and display web pages. (4) Email is fast, convenient, and cheap. (5) Basic web pages are easy to create and extremely flexible. Digital Darwinism implies that organizations that cannot adapt to the new demands placed on them for surviving in the information age are doomed to extinction.

A social bookmarking site is dedicated to providing all of the following except ________.

-to reconnect with colleagues for business progress
-to share favorites
-to store and categorize favorite sites
-to annotate

to reconnect with colleagues for business progress

Social bookmarking sites provide users with a place to store, categorize, annotate, and share favorites. LinkedIn is primarily used to reconnect with colleagues for business progress.

What is one of the primary reasons for the increase in Internet use?
Connectivity technology

One of the primary reasons for the increase in Internet uses is the increase in connectivity technology.

Which type of ebusiness marketing technique induces websites or users to pass on a marketing message to other websites or users, creating exponential growth in the message’s visibility and effect?
Viral marketing

Viral marketing is a marketing technique that induces websites or users to pass on a marketing message to other websites or users, creating exponential growth in the message’s visibility and effect.

What category of website metrics does stickiness, or visit duration time, belong to?
Visit metric

Stickiness is a visit metric according to the website metrics figure.

Ben Schultz decides to purchase an iPad on eBay. After the transaction completes and the money is withdrawn from Ben’s PayPal account, the iPad never shows up and the email address of the seller bounces. What issue has Ben encountered?

-The physical separation of buyer and seller
-Adhering to taxation rules
-Identifying limited market segments
-All of these

The physical separation of buyer and seller

The physical separation of buyer and seller and the merchandise is always a risk that is taken into account when trying to improve the managing consumer trust ebusiness challenge.

John and Jenny have been saving for two years to take their six children on a vacation to Disneyworld. They are surprised to find out that airline tickets are far more expensive than they had anticipated. They decide to try to find cheaper tickets on Priceline, where they are allowed to set their own price they are willing to pay for the airline tickets. What form of ebusiness model are John and Jenny using?
C2B

C2B applies to any consumer who sells a product or service to a business on the Internet.

What are the two categories that include intellectual and knowledge-based assets?
Explicit knowledge and tacit knowledge

The two categories that intellectual and knowledge-based assets fall into are (1) explicit knowledge and (2) tacit knowledge.

Which of the following represents the top-down (executives to analysts) organizational levels of information technology systems?

-TPS, DSS, EIS
-DSS, TPS, EIS
-EIS, DSS, TPS
-None of these. It varies from organization to organization.

EIS, DSS, TPS

Executive information systems, decision support systems, and transaction processing systems are the top-down organizational levels of information technology systems.

Which of the following is the most commonly used form of AI in the business arena?

-Intelligent system
-Artificial intelligence
-Expert system
-Neural network

Expert system

Expert systems are the most common.

What finds the inputs necessary to achieve a goal, such as a desired level of output?
Goal-seeking analysis
Which of the following is an incorrect enterprise view of information technology?

-Processes are analytical for executives and transactional for analysts.
-Granularity is coarse for executives and fine for analysts.
-Processing is OLTP for executives and OLAP for analysts.
-None of these.

Processing is OLTP for executives and OLAP for analysts.

Processing is OLAP for executives and OLTP for analysts.

What is the design phase in the SDLC?

Involves establishing a high-level plan of the intended project and determining project goals.
-Involves analyzing end-user business requirements and refining project goals into defined functions and operations of the intended system.
-Involves describing the desired features and operations of the system.
-Involves placing the system into production so users can begin to perform actual business operations with the system.
Involves describing the desired features and operations of the system.

This is the definition of the design phase.

Which of the following is a business-related consequence of successful software?

-Increased revenues
-Damage to brand reputation
-Incurred liabilities
-All of these

Increased revenues

Increased revenues is a consequence of software success.

What is the application of knowledge, skills, tools, and techniques to project activities to meet project requirements?
Project management

This is the definition of project management.

What is a project?
A temporary endeavor undertaken to create a unique product, service, or result.
What breaks a project into tiny phases, and developers cannot continue on to the next phase until the first phase is complete?
Extreme programming methodology

This is the definition of extreme programming.

Which methodology ends each day or begins with a stand-up meeting to monitor and control the development effort?
Scrum

Scrum methodology ends each day or begins with a stand-up meeting to monitor and control the development effort.

Which of the following is the most common function outsourced?

-MIS
-HR
-Finance
-Marketing/sales

MIS
What is the primary difference between the different types of backup/recovery media?

-Cost
-Speed
-Expense
-All of these are correct.

All of these are correct.

All of the above are the differences between the different types of media.

An SOA __________ is a business task.
service
What type of metrics includes number of prospective customers, number of new customers, and number of retained customers?

-CRM metrics
-SCM metrics
-BPR metrics
-ERP metrics

CRM metrics

CRM metrics or sales metrics include number of prospective customers, number of new customers, and number of retained customers.

The balanced scorecard views the organization from four perspectives, and users should develop metrics, collect data, and analyze their business relative to each of these perspectives. Which of the following is not one of the four perspectives in the balanced scorecard?

-The leading perspective
-The internal business process perspective
-The customer perspective
-The financial perspective

The leading perspective

The learning and growth perspective is missing, and the leading perspective is not valid.

What is the outsourcing option that includes the closest location and direct customer control?
Onshore outsourcing

Onshore outsourcing offers the closest location and direct customer control.

Which of the following is a question a company should ask when creating a global website?

-Which country will the server be located in to support local user needs?
-Will the site require new navigational logic to accommodate cultural preferences?
-Will content be translated?
-All of these are correct.

All of these are correct.

All of the above are questions companies should ask when creating global websites.

_________ engineering is using one’s social skills to trick people into revealing access credentials or other information valuable to the attacker.
Social
What is a program or device that can monitor data traveling over a network?
Sniffer
What occurs when an organization uses software that filters content to prevent the transmission of unauthorized information?
Content filtering
Why is Noodles & Company using business intelligence?

-To improve financial analysis.
-To improve corporate processes.
-To track store quality.
-To change the corporate culture.

To improve financial analysis.

The closing case discusses how Noodles & Company is using BI to improve its financial analysis.

What company monitors the operation of its vending machines via wireless technology?

-United Parcel Service
-Amazon
-FedEx
-Dr Pepper/Seven Up Inc.

Dr Pepper/Seven Up Inc.

Dr Pepper/Seven Up Inc. monitors the operation of its antenna-equipped vending machines via wireless technology.

Which of the following is a type of decision support system?

-Order processing
-Inventory tracking
-Manufacturing
-All of these

Manufacturing

Manufacturing is a type of decision support system.

Nonrepudiation is a contractual stipulation to ensure that ebusiness participants do not deny their ___________ actions.
online
Which act protects investors by improving the accuracy and reliability of corporate disclosures?
Sarbanes-Oxley Act

Sarbanes-Oxley Act protects investors by improving the accuracy and reliability of corporate disclosures.

___________ are the principles and standards that guide our behavior toward other people.
Ethics
Which act allows any person to examine government records unless it would cause an invasion of privacy?
Freedom of Information Act

The Freedom of Information Act allows any person to examine government records unless it causes an invasion of privacy.

Which of the following represents the classic example of unintentional information reuse?

-Phone number
-Driver’s license number
-Social Security number
-None of these are correct.

Social Security number

The Social Security number is the classic example of unintentional information reuse.