Redesigning the Classic UGG Boot - Essay Example

This new design will remove the JUG boots grip concern and will still execute Its societal standards. Redesign of the Classic JUG boot Originating from Australia, the JUG boot has become a hit sensation worldwide. Adopted by Australian surfers and West Cost Americans to keep their feet warm after a long day of surfing, the sheepskin boot became a huge success. Its sheepskin material, previously used by RAFF pilots in WWW, was also put to use in avoiding frostbite on long missions (Coleman, 2010). The need for comfort and warmth is what drew attention to the Infamous JUG boot, especially In chilly environments such as Minnesota.

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JUG boots have been well liked also because of their convenience to slip on and off however, it is nothing more than a glorified slipper that is not appropriate for cold, damp environments. This paper considers the JUG boots flaws, reasonable solutions and its societal standards. Description of Artifact The Australian JUG boot, cozy by appearance, is primarily made with twin faced merino sheepskin leather. Its exterior is delicate like suede and the Interior strictly fur (Figure 1). The boot has a shaft circumference of 14 Inches and a twinning height of about 8 Inches, reaching right below the middle of your calf.

The sole of the boot Is made of Ethylene Vinyl Acetate (EVA) and is about 1 inch thick (Figure 2). The EVA manufactured sole is pressed to the upper structure of the boot and glued into place. The JUG boots double stitching forms the upper part of the boot and is flexible due to its fleece interior (Figure 3). Because sizing varies with the Classic JUG boot, Whoosh jug Boots suggest to upside h a size because they should feel snug from the start, Seeing that the Interior of the boot Is made of fleece (Figure 1), they will gradually mold to the contours of your feet.

There are a wide variety of colors hat the Classic JUG boot offers. The traditional 13 colors include, Chestnut, Sand, Chocolate, Black, Raisin, Pink, Lilac, Scarlet, Cam Green, Ana Blue, Grey, Denim Blue and Burgundy. The JUG boot logo is very unique in sort. The logo reads ‘JUG Australia’. The first G (middle letter) over laps the U and second G in JUG, creating a three-dimensional style. Underneath ‘JUG’ you will see in lowercase ‘Australia’. The registered trademark sign appears right outside the open face of the G (Figure 4).

Essentially, the JUG boot is a slipper, transformed into a boot- being just as easy to put on (Coleman, 2010). Discussion of Flaw The initial flaw I have identified in the Classic JUG boot is its lack of grip. The JUG boot is absent of the traction you need particularly on ice and snow. When the JUG boots are first purchased, the Interior fleece creates a snug fit. When the JUG boot Is drag and wear down its traction abilities (Coleman, 2010).. These JUG boots then become accident-prone once they continue to deteriorate.

There are two issues with Ethylene Vinyl Acetate (EVA) soles that can support the cause of the boots wearing. The density of the material causes one problem: low-density boots mean a softer sole, the softer the sole is, the quicker it will wear off. The second problem is caused by the air pockets in the resin: the cheap soles that JUG boots have contain an abundance of air pockets. The boots soles expose “cavities” when being cut on the cutting press, forming a weak spot to the soles. As stated before, the JUG boots design lacks outdoor capabilities, yet users continue to put them to use in those conditions.

Users who choose to put up with the dangers of getting hurt have had to learn the hard way. Loyal buyers of JUG boots will try to find their own ways to fix the problem. One instance that people attempt is to grind the soles on concrete or gravel to add traction (Bailey, 2011). This only ruins the boot sole even more, wearing it down to its core (Figure 5). Alternative quick fixes are seen in Figure 7. JUG boot users should not feel obligated to part take in improving an insufficient design. Proposed Solution A redesign of the JUG boot’s sole is necessary for the flaws accounted.

I propose the new design to contain a volcanic rubber sole (Figure 6) instead of its current Ethylene Vinyl Acetate (EVA) material. Volcanic rubber has high quality mechanical properties like water and snow resistance that are superior to non-balkanized materials. Volcanic rubber is primarily seen in the winter boots of the brand Sorrel’s. In addition, a I-inch thicker diameter of the boots sole will prevent the issue of the material wearing away quickly. This means the user does not have to be concerned with adding their own traction by scraping the sole on gravel.

Creating 1- inch thicker volcanic rubber structure will not only guarantee a safe experience, it will still fulfill consumer satisfaction. Societal Values Many people have admired the trendy style of the JUG boot in the generation for which it was targeted. This fashionable invention is an example of societies demand for a stylish, comfortable and warm boot. As mentioned before, the JUG boot is a slipper, transformed into a boot- being Just as easy to slide on. This convenience is an additional reason the boot has been valued by its users.

California culture first knew the JUG brand as a symbol of active and casual Southern Californian lifestyle. Manufactures produce the JUG boot primarily because it is perceived to be a practical cold weather boot and people are willing to buy those instead of the alternative chunky snow boot that nobody has. Essentially, the JUG brand is an innovation based on the needs of comfort, warmth and ultimately- what’s in fashion. After an entirely new era of fashion was shaped in mid sass’s, JUG boots became a must-have staple in woman’s winter shoe collections.

The evolution of the JUG brand grew to symbolize a privileged and luxurious way of life causing a cultural shift. That proves to show what our societies attention and values are focused on: social status. Conclusion around the world. However, this product’s key flaw of traction deficiency has recently become increasingly noticeable. A main cause of this products lack of traction is due the Ethylene Vinyl Acetate (EVA). Ethylene Vinyl Acetate (EVA) is known for its lack of onsite that yields a softer sole, which causes rapid deterioration.