This growth represents an emerging, active market for online purchases, which Hudson Bay must capitalize on appropriately In order to remain competitive and avoid losing market share. Hudson Bay lacks In online presence and has failed to their website, The eBay. COM, for online shopping. Although online sales now constitute -2% of total sales (Increasing from $44 min 2010 to $83 min 2011 bit remains well below the ?10% average in the retail Industry.
Major obstacles that deter online spending include limited product selection and a substandard shopping experience. Key success factors that determine the likelihood of an online purchase involve the site’s functionality, payment processing, product selection and mobile browsing. In terms of functionality, The eBay. COM fails to provide a seamless browsing experience that matches its competitors in terms of its navigation system. Product selection is also inadequate in comparison with its in-store product lines, offering only the most customary brands.
For instance, brand names such as Mac, Channel and Cole re excluded from the online selection. This discrepancy between in-store products and online products prevents Hudson Bay from providing a seamless -channel experience and will inevitably deter customers from solely relying on they. Come to fulfill their shopping needs. Moreover, while Smartened penetration has reached 45% of the Canadian mobile market with 34% of its users engaging in e-commerce , The eBay. COM continues to remain non-optimized for mobile browsing.
Tablet owners have also increased to 9% of the Canadian market as of 2012. These users engage in online shopping to seek convenience and they tend to be more spontaneous In their shopping behavior . Given that 73% of those who use their mobile device to shop online do so through a browser , it is vital that the site be optimized for mobile use in order to encourage browsing and thus, capturing additional market share. A superior e-commerce platform will drive marketing goals for both online and retail locations.
Improving Hudson Bays online retailing can provide greater reach and Ashley Improve customers’ perception of the brand, without significant Investment In retail locations. E-commerce in retail By forecasting the online spending to double to $30 billion by 201 5 . Shoppers are such as Target and , are beginning to introduce their offerings to the Canadian market, further accelerating the growth in retail e-commerce. This growth represents an emerging, active market for online purchases, which Hudson Bay must capitalize on appropriately in order to remain competitive and avoid losing market share.
Hudson Bay lacks in online presence and has failed to optimize their website, The eBay. COM, for online shopping. Although online sales now constitute ?2% of total sales (increasing from $44 min 2010 to $83 min 2011).