Engage in outdoor advertising providing general awareness to the public at large and direct individuals to the company’s website. 5. 3 Sales Strategy JAVA Looks will process 90% of it’s sales online through a secure socket layer (SSL), an secure Internet connection. All orders will be charged to Pay Pal . By ensuring that the website is easy to navigate as well as simple to order from, JAVA Looks will be ensuring that people who make it to the website will end up purchasing something. This last point is key.
Research indicates that too many sites that are not easy or intuitive lose customers who migrate through the site, often putting products in their basket, yet leave without purchasing anything. 5. 3. 1 Sales Forecast The first month and a half will be used to develop and ready the site. There will be no sales. From month two on, JAVA Looks expects a gradual rise in sales. 5. 4 Milestones JAVA Looks will have several milestones early on: Business plan completion. This will be done as a roadman for the organization. This will be an indispensable tool for the ongoing performance and improvement of the company.
Office set up. Website completed. Complete hiring of the initial company personnel. 6. Web Plan Summary JAVA Looks will use their website as their catalog and ordering device. The website will be a complete product offering as well as to provide company information. The website will be designed with simplicity in mind. It is imperative that customers are able to navigate throughout the site intuitively with no problems. A phone number will be offered on the website to remedy and problems that customers encounter. 6. 1 Website Marketing Strategy The website will be marketed through search engines such as Yahoo and Google.
In addition to advertisements on search engines, JAVA Looks will advertise with websites that have similar customer demographics like an outdoor retailer. The cost comes that it has become quite cost effective. 7. Management Summary There are important gaps as follows: Customer service representative/manager. Distribution/warehouse manager. Advisory board. 7. 1 Personnel Plan Vain and X will be on the payroll starting month one and a customer service agent and distribution agent will be hired for month two. One programmer in addition to X will be hired in month one.