Marketing teams at e-commerce organizations are under enormous pressure hose days. They know that expanding their marketing efforts beyond the web to mobile and social channels means Increasing opportunities to reach buyers. However, they also know that it means increasing the number of information sources they will need to measure. This article discusses how enterprises should gear up to adopt E-Business and E-commerce technologies solutions and what some of the current trends.
This paper provides an overview of how businesses are using e- commerce analytics to deal with the problem of mounting data identifying the tools users want to employ to make Information more accessible, consumable, and actionable. Keywords- completive edge, competitive advantage, organizational environment, Trends of E Business and E Commerce Citation: Babushka P. K. , et al. (2012) E-Business and E-commerce – its Emerging Trends. Journal of Intelligence systems, SINS: 2229-7057 & E-SINS: 2229-7065, volume 2, Issue 1, up. -14-1 6. Copyright: Copyrighted Babushka P. K. , et al.
This Is an open-access article distributed under the terms of the Creative Commons Attribution License, which permits unrestricted use, distribution and reproduction in any medium, provided the original author and source are credited. Introduction “Electronic commerce [e- commerce], trade of services and goods is growing at a phenomenal rate as companies and consumers discover the benefits of instant access to data and the ability to make on-screen transactions . But commerce is not the complete story. By fast development of information technology, businesses can Join all their internal single seamless operation.
Related article: About e-commerce
This is defined as e-business, although the two terms are often used interchangeably. ” [Fisher, 1999] E-business is not interchange has existed for around thirty two years [2,3]. In this mean time business has been accustomed to bidding for share or commodities via organized markets. This may help to explain the explosion of EBB e-commerce once the Internet provided enabling technology . We will suggest that growth in e-business stems from a combination of: 0 Presence of market demand; 0 Presence of enhanced technology; and 0 Presence o of compatibility in government and private industry. E-business particularly provides increased speed.
For all advantages there are associated constraints, however, we can choose to discuss these related positive opportunities [5,6]. We consider the rent state of the Internet economy in Australia, which provides our current skill and knowledge. Then addresses the market for the various strands of e-business and considers technology, including both hardware and software coming online . An e- commerce analytics survey was conducted in August 2011 by Andean acquired by Oracle in February 2012) to gain an understanding of the state of information access (and usage) and satisfaction with current tools and technology .
Responses were gathered from approve 229 respondents serving in marketing and IT capacities at organizations with an e-commerce presence . These respondents represented various types of businesses: 56 percent came from business-to- consumer retail shops; 27 percent came from business-to-business distributors; and the remaining 17 percent spanned manufacturing, financial services, education, and media organizations. Among the respondents, 39. 5 percent held director- and higher-level responsibility, and 60. 5 percent were at the manager level .
From this clear results, e-commerce organizations struggle to consume all available Information sources in a way that enables them to gain actionable insights that improve business results . E-Business It is defined as an information system or application which is delegated to business processes. The use of both technology and new business strategies for doing business online. Online business gives a perfect channel for sales, marketing, and information 1, 2012 II Booing Publications II 14 E-Business and E-commerce – its Emerging Trends through on-line.
It defines the E-business as any business activity that is carried over the Internet, not only trade but also servicing customers and / or collaborating with trading partners. E-Business (Electronic Business) is the process that companies are sing to do business using network. Occurs when connecting a company’s computer systems to its customers, employees, distributors or suppliers, and all interact through the Internet, Intranet or Extranets.
The property (production, promotion, sale and distribution of products via telecommunications networks), only for services (exchange of information through electronic transactions) or only from the business perspective (use of information technology to conduct business between buyers, increase shareholder value) lead us to give a more inclusive and comprehensive function as follows: E-business is the application of information technology to facilitate the sale of products, services and information across public networks based on communication standards.
There must be at one end of the business relationship and a computer program on the other side or another computer program, or a person using a computer or a person with the means to access the network. ” The paradigm of e-business, comprising the combination of Internet with traditional information systems of an organization (Web & Information Technology) and can enhance critical business processes that are the basis and essence of a company. Applications based on the concepts of e-business is characterized by being interactive, transaction-intensive, and they allow a resumption of business into new markets.
E- Business Emerging Trends As e-Business has taken off over the past few years the different associated domains and technologies have also evolved. We will take a look at some of the major trends associated with business: I. Contamination of Application Servers it. Content is the King iii. Open Source Frameworks ‘v. Integration Across the Enterprise v. Service related Architectures and Web Services v’. Collaboration vii. Grid Computing viii.