E Commerce - Essay Example

Safe & Secure We use the latest encryption technology and security procedures to always protect customers’ personal data. We also protect their privacy by not renting or selling their name or personal information to any third parties. We will also never send customers [email protected] marketing emails without their permission. However, the way of convincing our prospective customers to purchase on our site is a very tough challenge. How can we prove our services’ quality to customers? And, how we can get repeat customers? These are questions that we have to carefully consider. 3.

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Marketing strategies Cookbook) is going to use the most feasible marketing strategies to reach our customers in E-commerce market. Build a presence on social media platforms For example, there are many KOP fan pages established already on Backbone. Therefore, there will be a great opportunity to meet customer demands online. We do not view Backbone as an advertising venue, however, we consider its related group pages as a way to establish our expertise by proving the newest Information with respect to music industry. “Once you establish yourself in the community, place a actual signature link to your site. (Andrew, 2012) Ask for links from Entertainment company Once a singer or a band group plans on releasing public their single or album CD/ DVD, their official site usually has a “Where to bur or “Retailer” section. Our responsibility Is to try to persuade them to list us as a trusted retailer on the site. In addition to this, It also helps to have a few testimonials on our site to Increase their confidence that we will be a quality source for customers. 4. E-commerce Business Model: Typical business model in e-commerce market: Retailer model. We try to bring the entertainment company and consumers together Vela the Internet.

[email protected] Just simply creates a website that cover a variety Image and Information of music CD/DVD products. All of these are heading to be published in the music industry market at the most recent time, or in coming days or months. There are 6 steps for customers buying a product from [email protected] K-Box list items in our web shop Customers create account; validate the account Vela email; and confirm phone [email protected] contact with the entertainment company for ordering CD/DVD’s [email protected] livers products to customer’s location Collect payment Collecting payment is the end-up step of selling processes which is our competitive advantage.

[email protected] have a desire to satisfy our customers at a great condition because we does not force our customers purchasing products and make a payment simultaneously. We understand our target customers are loyal fans whose age are very young, so probably they do not have a credit card/master card. We encourage our customers paying at home as they get their desirable products. 5. E-commerce Revenue Model Typical revenue model : Product sales A revenue model determines how [email protected] makes money and how the store functions.

A well thought out model can mean the difference between success and failure. Because of understanding the important role of revenue models, so [email protected] had indicated our revenue models: product sales. In the e-commerce market, at the very first stages, we plays a role as a retailer. From this, we can get the benefits which called wholesale price. Our suppliers are entertainment companies whose singers releasing music CD/DVD albums initially. Therefore, the company would charge us at seasonable and lower price in comparison with the market price.

In addition, the difference between the market price and the wholesale price is our income. Besides, like magazines, TV stations, and other media outlets, [email protected] site can sell advertising space as a source of revenue. It means that there are some blank spaces corners on the left and the right, at the top and at the bottom of the site. References Andrew. (2012, September 12). The 17 Best (And Worst) commerce Marketing Strategies. Retrieved from commercially: http://www. Commercially. Com/ commerce-marketing-strategies/