Ch. 14

The buying and selling of goods and services over the internet.
(only online transactions)
The conducting of business on the Internet, not only buying and selling, but also serving customers and collaborating with business partners.
(also online exchanges of information)
Ebusiness Model
An approach to conducting electronic business on the Internet. (Two major entities are Businesses and Consumers)
Ebusiness Framework
The exchange of products and services either
1) B2B – Business to Business
2) B2C – Business to Consumer
B2B – Business-To-Business
Applies to businesses buying from and selling to each other over the Internet.
Electronic Marketplaces (Emarketplaces)
Interactive business communities providing a central market space where multiple buyers and sellers can engage in ebusiness activities.
B2C – Business-To-Consumer
Applies to any business that sells its products or services to consumers over the Internet.
Eshop (Estore, Etailer)
A version of a retail store where customers can shop at any hour of the day without leaving their home or office.
Business Types
1) Pure-Play Business
2) Brick-and-Mortar Business
3) Click-and-Brick Business
Business Types: Pure-Play Business
Business Types:
An online business channeling their goods services via Internet only.
Business Types: Brick-and-Mortar Business
Business Types:
A business that operates in a physical store without an internet presence.
Business Types: Click-and-Mortar Business
Business Types:
A business that operates in a physical store and on the Internet.
Ex: Gap, Best Buy
Consists of a number of eshops, as well as serves as a gateway through which a visitor can access other eshops.
C2B – Consumer-To-Business
Applies to any consumer that sells products or service to a business over the Internet.
Ex: Priceline
C2C – Consumer-To-Consumer
Applies to sites primarily offering goods and services to assist consumers interacting with each other over the Internet.
C2C Communities
1) Communities of Interest
2) Communities of Relations
3) Communities of Fantasy
C2C Communities: Communities of Interest
C2C Communities:
People interact each other on specific topics, such as golfing and stamp collecting.
C2C Communities: Communities of Relations
C2C Communities:
People come together to share certain life experiences, such as cancer patients, senior citizens, and car enthusiasts.
C2C Communities: Communities of Fantasy
C2C Communities:
People participate in imaginary environments, such as fantasy sports or roll playing.
Online Auctions
1) Electronic Auction (Eauction)
2) Forward Auction
3) Reverse Auction
Online Auctions: Electronic Auction
Online Auctions:
Sellers and buyers solicit consecutive bids from each other and prices are determined dynamically.
Online Auctions: Forward Auction
Online Auctions:
An auction that sellers use as a selling channel to many buyers and the highest bid wins.
Online Auctions: Reverse Auction
Online Auctions:
An auction that buyers use to purchase a product or service, selecting the seller with the lowest bid.
Ebusiness Benefits
1) Highly Accessible
2) Increased Customer Loyalty
3) Improved Information Content
4) Increased Convenience
5) Increased Global Reach
6) Decreased Cost
Ebusiness Challenges
1) Protecting Consumers
2) Leveraging Existing Systems
3) Increasing Liability
4) Providing Security
5) Adhering to Taxation Rules
Web Mashups
A website or web application that uses content from more than one source to create a completely new service.
API – Application Programming Interface
A set of routines, protocols, and tools for building software applications.
Mashup Editors
Are WSYIWYG’s (What You See Is What You Get) for mashups. They Provide a visual interface to build a mashup, often allowing the user to drag data points into a web application.