Chapter 14 Ebusiness

Touch customers
Enrich products and services with information
Reduce costs
The Internet is a powerful channel that presents new opportunities for an organization to: (3)
the buying and selling of goods and services over the Internet
the conducting of business on the Internet including, not only buying and selling, but also serving customers and collaborating with business partners
an approach to conducting electronic business on the Internet
Business-to-Business (B2B)
applies to businesses buying from and selling to each other over the internet
Electronic marketplace
interactive business communities providing a central market where multiple buyers and sellers can engage in ebusiness activities in B2B ebusiness models
GHX, Covisint
Electronic marketplace 2 examples
Business-to-Consumer (B2C)
applies to any business that sells its products or services to consumers over the internet
Eshop / Estore / Etailer
Business-to-Consumer (B2C) , a version of a retail store where customers can shop at any hour of the day without leaving their home or office
Business-to-Consumer (B2C), consists of a number of eshops; it serves as a gateway through which a visitor can access other eshops
Brick-and-mortar business
Pure-play business
Click-and-mortar business
Business-to-Consumer (B2C) Business types (3)
Brick-and-mortar business
Business-to-Consumer (B2C) Business type, a business that operates in a physical store without an Internet presence
Pure-play business
Business-to-Consumer (B2C) Business type, A business that operates on the Internet only without a physical store. Ex.,
Click-and-mortar business
Business-to-Consumer (B2C) Business type, a business that operates in a physical store and on the Internet; REI, Barnes and Noble
Consumer-to-Business (C2B)
applies to any consumer that sells a product or service to a business over the internet
Consumer-to-Business (C2B) is an example of?
Consumer-to-Consumer (C2C)
applies to sites primarily offering goods and servces to assist consumers interacting with each other over the internet
Consumer-to-Consumer (C2C)
ebay is an example of?
Electronic auction (eauction)
Consumer-to-Consumer (C2C) – Online auctions
– Sellers and buyers solicit consecutive bids from each other and prices are determined dynamically
Forward auction
Consumer-to-Consumer (C2C) – Online auctions
– Sellers use as a selling channel to many buyers and the highest bid wins
Reverse auction
Consumer-to-Consumer (C2C) – Online auctions
– Buyers use to purchase a product or service, selecting the seller with the lowest bid
Communities of interest
C2C communities include:

– People interact with each other on specific topics, such as golfing and stamp collecting

Communities of relations
C2C communities include:

– People come together to share certain life experiences, such as cancer patients, senior citizens, and car enthusiasts

Communities of fantasy
C2C communities include:

– People participate in imaginary environments, such as fantasy football teams and playing one-on-one with Michael Jordan

Web mashup
– a Web site or Web application that uses content from more than one source to create a completely new service
Application programming interface (API)
– a set of routines, protocols, and tools for building software applications