Herbert Simon Presentation

Herbert A. Simon
Herbert A. Simon was born on June 15th, 1916
Herbert had a Jewish background his father Arthur Carl Simon, worked as an electrical engineer, and inventor. . He was the chairman at the University of Chicago’s Political Science Department. Herbert’s mother Edna Marguerite Merkel was a highly skilled pianist. Herbert Simon was able to accomplish his schoolwork with ease.
And his uncle, Harold Merkel, had been an alumnus of The University of Wisconsin and was a major influence of Simon’s growing up. He captivated his interests in economics and psychology.

While attending the University of Chicago, he read several economic and psychological textbooks by Normon Angell, Richard Ely, and Henry George

One book by Angell really stuck with him; titled The Great Illusion, which featured the question: Why is there War? This question addressed ongoing concerns in Europe, which was where Herbert had been born.
The book Herbert found most influential was written by Henry George titled Progress and Poverty.
This deeply influenced him since it talked about the depression in a way that Herbert had never heard of.
From 1939-1941 Herbert Simon worked as Director of Research at The Department of Industrial Management at Carnegie Tech, now known as The University of California at Berkley. After Herbert achieved his education, he went on to receive a Ph.D 1943 back at the University of Chicago.
Herbert A. Simon’s Views Of Representation

In 1947, Simon declared that his next job was to develop a new theorem, which he mentioned in his influential book, Administrative Behavior.

In 1953 Herbert developed a new theory known as the Administrative Behavior Theory. This theory helped workers develop a meaningful understanding of business organizations
Herbert Simon had two main rivals named Cyret and March who took their theory a step further then his they derived the Behavioral Theory of the Firm.
This theory was known in psychology as behaviorism, Herbert Simon thought of behaviorism as simple corporate decision making in the business world. Crucial to this theory was a concept of positive behavior of achieving acceptable economic objectives while minimizing complications and risks.
This theory was met with a large amount of negative feedback. For one, people argued the statement that emphasized the need to maximize profit.
and rival economists believed that it was more cost effective to keep using human experts.
Herbert Simon’s Views On Artificial Intelligence

this theory was developed in the year 1957, when Simon stated computer chess would surpass human chess abilities within ten years.

Herbert Simon was famous for a quote he said “it doesn’t matter if mere mortals don’t understand your ideas as long as other scientists can translate them into software programs and electronic circutry.”
People felt Herbert had a better understanding than most from the early 1950’s era, since for most people there were limitations of human decision making. That flaw had profound effects on organizations.
Herbert A Simon’s Business Philosophy
Herbert’s philosophy showed that in today’s complex world “individuals cannot possibly process or even obtain all the information they need without the ability to make fully rational decisions.
He believed people should try to make decisions that are good enough and represent reasonable or
acceptable outcomes. This theory was brought upon with criticism.
Herbert A. Simon Renegade Economist
Some People thought of his theory as being wrong giving him the name of renegade economist.
This was largely influenced by other economists going by a system of economics for so many years that they were afraid to go with a new philosophy.
Herbert Simon hadthought of that philosophy as actually a limited attitude towards human behavior.
Herbert Simon protected his theory by responding to his fellow economists’ criticism by writing a book titled Administrative Behavior in 1947.