sociology chapter 11- the media

Different technologies that send a message to people that receive it
Problems associated with the media
>violence, racism, sexism, dissémination
>unequal advantages for some social groups
>Privacy issues
Functionalist (Media)
Examines relationships between media and other social institutions
>media is a link between people and the nation
>”Collective consciousness”
>examines functions and disfunction’s of the media
–ex: violent media= more aggressive people
–ex: more tv= poor physical health
Conflict (Media)
The media can only be fully understood when we learn who controls it
>the media serves conglomerates ($$$)
>media serves the corporate powers (Elite)
Problems with media (conflict theory)
5 large entertainment companies manipulate what we see, read, and hear
Media devaluates women and minorities
–Ex: “Buffy the Vampire Slayer” is sexualized
>Media undermines women who challenge gender roles
Focuses on symbols and messages of media and how those define reality
>Mass media decides what is worthy of news
>shapes public agenda
Big Brother
>Consumer privacy is a major issue
>Internet tracks personal info and online activities
>Social media companies have been scrutinized for using user’s info
Digital Divide
Gap separates individuals who have access to technology from those who do not
>Lack of tech. harms life chances
>Symptom of larger social problems
Demographic differences in internet usage
Every race has improved, but usage rates are:
1. whites
2. blacks
3. hispanics
Digital Divide as a global problem
> less than 10% of the world uses the internet
> China, US, and Japan have largest internet usage
Internet abuse and addiction
5 types of excessive use…
1. cyber sexual addiction
2. cyber relationship addiction
3. net compulsions
4. information overload
5. computer addiction
Internet Abuse at work
people spend aprox. 1hr/day on internet at work
>up to $35million in costs
Problems with TV
>Children watch average of 6hr/day
>violence increase
>childhood obesity
Trust in the News Media
Generally declining trust
>70% of public feels that news organizations are influenced by powerful people
FCC & Telecommunications act of 1996
Regulates interstate and international communication by radio, TV, wire, satellite and cabel
Who is watching the media? keeping them in check
>AIM & FAIR try to expose bias and report news fairly
>Committee to protect journalism
Media Literacy
the ability to sift through/ analyze the messages that inform, entertain, and sell to us
10 basic principles of media literacy education
1. Medium
2. media literacy
3. construction of reality
4. product techniques
5. value messages
6. commercial motives
7. individual meanings
8. emotional transfer
9. pacing
10. symbolic rhetoric or techniques of persuasion