jour 101 ch 9

PBS attracted its first significant audiences with which of the following programs?
sesame street
The so-called V-chip is designed to do which of the following?
stop children from seeing offensive programs on v-chip equipped television sets
What are telenovelas?
spanish-language television soap operas
When the VCR first came out, broadcasters and movie studios saw it as a great opportunity to expand their markets.
False
Why are broadcast networks making their hit programs available on the Internet?
Because if the networks didn’t put legal copies up on the internet, people would just share pirated copies
Television technology might have developed more quickly, except for the fact that _____________________________.
All of the above
The Internet and television are becoming increasingly separate media.
False
Spanish-language television stations such as Univision can attract nationwide audiences that approach those of the Big Four networks.
True
The Fox Network first went on the air in 1975.
False
The major company doing television ratings in the United States is which of the following?
Neilson media research
A single rating point represents one percent of the total potential television audience.
True
Ted Turner helped reinvent cable television by repackaging programming for distribution over several separate networks.
True
Cable companies are replacing copper wire cable with fiber optic cable.
True
All U.S. television broadcasting became digital in which year?
2009
What is the fifth highest rated television network in the United States?
Univision
DTV may offer local TV stations more money-making opportunities than standard digital television.
False
Television networks are now showing more diverse programming for which of the following reasons?
They want to attract a larger audience
Over the last thirty years, the Big Three television networks (ABC, CBS, NBC) have done which of the following?
They have lost a significant percentage of viewers to cable, independent stations and other digital viewing options
Cable television was initially developed as a way of doing which of the following?
delivering broadcast television signals to communities with poor reception
In 2011, ESPN was the most profitable unit in the Disney family of companies.
True
Local news tends to make as much money for TV stations as network programming.
True
Which of the following statements about premium cable channels is true?
They are the channels that you pay extra for and that do not carry commercials, such as HBO and Showtime
Started in 1980 as a local channel in Washington, D.C., BET was the nation’s first all-horse racing cable network.
False
Nielsen Media Research says the average American spends ____ hours a day watching television.
more than 4
When HBO first went on the air in 1975, the broadcast networks made which of the following responses?
They largely ignored it
“Social TV” involves people sharing their TV viewing experience with others via social media.
True
Philo T. Farnsworth invented which of the following?
The basic technology for television
Newscast producer Gerard Manogin says an internship is essential for anyone thinking about working in broadcast news.
True
Television content ratings were introduced the same year as movie ratings.
False