Free Sample: Marketing Group Project Apple paper example for writing essay

Marketing Group Project Apple - Essay Example

Eskimo if there logo was on it an upwards turn nothing would happen and same for a down turn hey seem to play by their own rules and it was working for a long time but Samsung is right behind them now and out selling the Phone with their galaxy line of phones which In a way Is Just smoke and mirrors there are more than one model of the galaxy and well now two of the Phone but more models that vary In their purpose you reach a larger market that way and same Samsung gets that apple does not and that’s why there being out sold apple needs a phone to match each market place Samsung is in the phone matches the galaxy s but not the note with its bigger screen so they lose that part of the market by default. Question 2: Maria Sweeney Apple is committed to ensuring the highest standards of social responsibility wherever their products are made. According to their website, Apple insists that their suppliers provide safe working conditions, treat workers with dignity and respect, and use environmentally responsible manufacturing processes. In the online article titled “Where Is Apple’s Social Purpose? ” Author Paul Kline lists a few Ideas for apples social purpose. One of them includes “Support the development of technology that contributes to and measures social change.

Technology has become central to sighting disease, distributing food, improving education, and Apple should be a leader. ” (Kline, 2011). There are a few more ideas that apple should actually consider, maybe more people will think they’re more than just in the business for themselves. Question 3: Maria Sweeney Compatibility seems to be their biggest issues among their consumers. With a new model or software update being released multiple times a year; consumers are starting to either feel overwhelmed or frustrated. With a new release comes new hardware you have to buy for it. But as protection goes, Apple ensures that your vice will hardly if ever receive a virus and that’s why a lot of their consumers trust their brand.

Question 4: Elaine Leave It can be seen that due to economic recession in 2008-2009 period all companies including Apple have experienced dramatic decline in sales. Nevertheless, Apple recovered its selling in January 2010 and determined an equilibrium price. (Apple Website, July 2013). Income level of population: The income level in the United States has risen, which affected all firms including Apple. Inflation: The inflation rate in United States was last reported at 1. 10 percent in September of 2010. The most well- known measures of Inflation are the ICP which measures consumer prices, and the GAP deflator, which measures inflation in the whole of the domestic economy.

According to the data, inflation does not seem to be high, which means that Apple is not willing to raise their prices in order to attract more customers. (Forbes, September 2013). Fiscal policy: According to Wisped, in late 2007 to early 2008, there was a bad recession as a result of high oil and food prices. In order to fix these economic problems, the United States federal government has introduced bailout cages. But it has not helped to recover due to severity of the current recession and high expenses in military programs. It is estimated that federal budget deficit for fiscal year 2010 will grow dramatically to an unprecedented $1. 6 trillion, or almost 10% of the GAP. But once the recovery sets in, the government needs to run a primary surplus by a combination of higher taxes and spending cuts, which might lead to a weaker economic recovery by itself. In consequence, this affects the consumer demand for Apple products. (Wisped, 2013). Question 5: Elaine Leave Apple became close to total domination in several product categories (in one, the pod, the company effectively established a monopoly) and reset expectations of what it could do, especially on Wall Street. Now, six years after the release of the original phone, Apple no longer has the mobile marketplace to itself.