Free Sample: Marketing Management paper example for writing essay

Marketing Management - Essay Example

This campaign helped move the Intel brand mountainside the PC and into the minds of customers when the Intel gasification rebates to computer manufacturers to Include Intel logo in their PC ads or add the “Intel Inside” sticker on the outside of theirs PC’s and laptops. It succeeded in distinction and then raise ins customers brand awareness in its very first step of marketing campaign. The later achievements came from several effective and identifiable marketing campaigns In the late asses to become a recognizable and well-Electioneered brand name. Facial advertisements corning UT with “Penelope” series had made strong impression in the audience’s mind. Famous Blue Man Group was also used in its commercials for Pentium Land Pentium IV. Intel effectively utilized the basic factors of advertising Like creativity and used celebrities’ Influence with the public to draw most attention of consumers. In asses, Intel promoted its development by doing more marketing efforts. New products were developed to extend Its target market.

In 2003, multimillion-dollar media effort was made around the new platform called “Unwired” which based on he core product Centric, a unique integration of a new microprocessor, an extended battery, and wireless capabilities. Although the PC Industry slowed in the mid-asses, Intel continued to loathe market by seeking opportunities In new growth areas such as handicraftsmen and mobile devices with Vii and Centric Duo. A remarkable reposition campaign was carried out to change Intel from a brainy microprocessor company to a “warm and fuzzy company’.

Replacement in logo and slogan from familiar “Intel Inside” to “Leap Ahead” happened, too. New Improved reduces has been continuing to be regularly launched to consolidate Intel’s position and expand its new market. Classmate PC for children in remote regions of the world in Learning Series 2007, Atom processor for mobile Internet devices, notebooks, and intentions 2008, the Intel Core 17 in the same year brought in turn a big revenue for the company, Intel’s most recent ad campaign named “Sponsors footwork’ was the effort to Improve the Intel’s brand awareness Instructor’s mind.

In conclusion, Intel did a series of marketing campaigns to help it become top brands In the world. Focusing on creating trademark, positioning Its brands, making a series of attractive ads and finding new opportunitiesaccompanies with upgrading continuously its powerful products, Intel Madeira to be one of the most valuable brands in the world. 1 OFF the “Intel Inside” tagging or not? In mid-asses, the PC industry got into slow development and it influenced the related companies, not excluding Intel.

This urged Intel to changed if they want to grow more, they have to make an innovation. They dictation by creating a new $2 billion global marketing campaign: changing heir familiar “Intel Inside” tagging, creating new logo and repositioning thecompany. Things stuck into customers’ mind whenever they think about Intel are all changed. There will be no more “Intel Inside”, it’s “Reap Ahead”instead. This new clearly outstanding slogan showed us new company’s direction will reflect in their future products and culture.

The question is whether Intel lost something by dropping the “Intel Inside”tagging or not. In my opinion, they lost their “traditional value” that is differential “Intel Inside” tagging but this change is necessary to adapt to development of economy and the hang of market. Change is inevitable a market leader must be willing to embrace change to maintain dealership position rather than resist it. Some people who identify themselves with the old tagging will find it difficult to get used to the new slogan.

But customers who trusted in the Intel’s quality will not doubt their new products with new slogan and logo. Because the good reputation of Intel which helped them become a giant microprocessor producing industry, has been deeply established in consumer’s mind. They can’t simply be replaced or rejected. The new slogan of Intel “Leap Ahead” indicated their ambition to lead the market, continue to creating new things that meet the needs of people formal walks of life. And in fact, they took the initiative in market expansion.

There are many examples for that: Vii aimed at home entertainment enthusiasts, Centric Duo mobile, Classmate PC for children in remigrations of the world, Atom processor, and especially is Intel Core 17 provide, 3-D gaming and advanced computer activities. The positive effects eventually came in their new product’s consumption showed that the board of managers of Intel took the right action. They lost some old value by dropping the “Intel Inside” tagging but what they gained is more enormous.

The recent ads campaign aimed to improve the company’s Brandywines entitled “Sponsors of Tomorrow’ emphasized their new slogan and highlighted their role in changing the future of technology. 1 : What are the pros. Cons and risk associated with Nine’s core marketing strategy? Answer: Nine’s excellence marketing strategies are their energy to achieve their market goals. Nikkei believes the “pyramid influence” that the preferences of a small.