Free Sample: Marketing matrix paper example for writing essay

Marketing matrix - Essay Example

WIZ, Price, Quality and Advertising: Company A action Price Quality Advertising Cup Cup Cap Cup ICQ Ca Cpa Ca Ca Company B action actions of the competitor Company B are represented using the horizontal rows. Following are few examples from the Consumer Market which support this Competitor Program Fit: Cup: (price to price) Competition started when Indigo entered the market with the lowest price – as the low cost carrier. Already airlines industry was on the edge of bust era. There were bigger players like Jet Airways, Air India etc.

Recently we saw Spice Jet decreasing price as “10 lack seats at an all-inclusive fare of RSI 2,013 for any domestic flight teen February 1 and April 30”,and there was a dramatic change in the price of Jet Airways, which usually doesn’t prefer change in prices – that is if we see history, whenever Indigo has changed the price we couldn’t see any price change factor or reaction as of price change from Jet Airways – so this comes to stay competitive in the market by decreasing price by “Jet Airways is offering the 20 lack seats on over 450 domestic flights across 57 destinations operated by it and Cottoned” .

We can see excerpt from the daily news paper stating price war in open (source: ET): “Nearest Goal-promoted airline had slashed fares on the Iambi-London route to take on Richard Abrasion’s Virgin Atlantic”. Also on the previously not cutting price “”Initially, Jet Airways had a much clearer brand proposition. Among the several low-cost airlines that were available at the time, it stood out as a brand that delivered high- quality, customer-focused service, though at a premium,” Cup : (price to quality) Globalization converted our day-to-day needs to branded items. Everything has been glorified, be it courier services.

And in lesser time, there were plethora of players n this market like DDCD, DEL, First Flight etc. Recently when DDCD started to slash the prices by good margin say it delivered a package from Iambi-Ratio(GuJarat) at 200 RSI, it started delivering at 70 RSI. This was not news anywhere as in domestic market we have players which delivers in very less price. So in international market there was one player which was scared of this prices – DEL. Though big market, DEL analyst used their skills and went with not the price cut in the reaction, but instead they focus on delivering on-time and quality delivery.

Today we can see many issues tit delivery model for DDCD where many complaints about time delivery is not there. But instead DEL has the best services instead of high price say 35% higher than DDCD, people are going with DEL rather than DDCD. This is the best example of action in terms of price cut and response in terms of quality increase, which can be describe in various sector. Ca( quality to advertising): L’Oreal is a brand focusing on quality. It is preferred generally among women with high and middle level income. Its main focus is on lifestyle and quality.

It has built a brand image of consistency, trustworthiness and as a luxury cosmetic brand. Studies and research have shown that female have higher brand loyalty to it and has showed consistent results compared to other. Its focus on natural ingredients and high quality of products has created a trustworthy image in eyes of customer. P&G: It has projected itself in the market with a huge advertising budget to compete with luxury brands such as L’Oreal. It ranks among the top 7 brands with highest advertising budget. Recently it has spent $2. 96 billion for advertising. It has taken top spot for advertising on TV.

Also it has it presence in almost every advertising media ouch as radio, newspapers , magazines,etc and has emerged as a brand with huge presence. Ca: (advertising to advertising) Pepsico: Pepsin’s initial ad campaigns began with the slogan mime hi hay right choice baby’. This has been one of the most memorable campaigns featuring celebrities like Shark Khan. The focus was on targeting the youth. Some more of its famous slogans were mime dill mange more”, mime pass hay bad'”, “eye bubbly’ and “Oh yes baby”. All of its campaign have been a great success. Featuring stars like caching denatured, it was also one of the longest ad campaigns.