Many natural and man- made materials have been used to make perfume to apply to the skin and clothing, to UT in cleaners and cosmetics, or to scent the air. Because of differences in body chemistry, temperature, and body odors, no perfume will smell exactly the same on any two people. Perfume comes from the Latin “per” meaning “through” and “fume,” or “smoke. ” Many ancient perfumes were made by extracting natural oils from plants through pressing and steaming. The oil was then burned to scent the air. Today, most perfume is used to scent bar soaps.
Some products are even perfumed with industrial deodorants to mask unpleasant smells or to appear “unscented. ” So, from this claim we as a new company try to launch new perfumes products as we call Encourage Perfumes”. Our firm’s primary goals are to be a superb marketer in hall products in the worlds. From our primary goals we know that our objective is to increase life time value of customer, increase the average number of items purchased per sale, increase customer satisfactions and so on. So when we know our primary goals it’s easier to know our firm’s objective. Encourage Perfumes” develops to all customers especially Muslim customers because our products use natural ingredients and it’s very suitable for all customers. Another key elements about our products is “Encourage Perfumes” use minimum cost because we supplier our reduces from the office and benefit that our customer get is they can buy our products anytime , anywhere because our firms also use online (e- shopping) to give a convenience way for buyer also for seller. “Encourage Perfumes” uses different market segmentations to sell our product. First of all, there is a geographic segmentation.
As we know perfumes are luxury products, but from “Encourage Perfumes” we sell in reasonable price but high quality. Thus, our target to all customers especially to Muslim customers because our product uses hundred percent hall ingredients and the users does not debts about it’s not only to Muslim seers but to all users because our products give a long lasting fragrance. Since “Encourage Perfumes” is popular worldwide, we can obviously find it everywhere, but their market is based on these areas needs. Then, our firms use demographic segmentation. They target all users who have quite middle incomes but want a high quality.
Perfumes are something not everybody can afford. This fragrance can be worn for any occasion, special as well as regular; it is light but demonstrates personality and feminine. They are trying to get a medium to strong loyalty status. As for any perfume, if a user likes it, they will probably buy it again. It’s our target. 2. 0 Market Summary Flower Shop Enterprise its first year of operation. Its products have been well received, and marketing will be development of brand and product awareness as well as our product is in growth product life-cycle.
Flower Shop Enterprise possesses good information about the market and knows a great deal about the common attributes of the most prized customer. This information will be leveraged to better understand who is served, what their specific needs are, and how Flower Shop can better communicate with them. Target Markets Teenagers ; Female Male Carrier woman and men 2. . 1 Market Demographics The profile for the typical Flower Shop Enterprise customer consists of following age, religion, races and gender. A) Age Our market is focusing to teenagers to old people within ages 12-55 years old with 48% clustering around 20-45 years old.
The teenagers users tend to cover the widest age range including undergraduates and postgraduates students ; Of the users who are over 20, 45% have an undergraduate degree and coursework. B) Gender Male and female is suite to choose the fragrances that have substitute to them in variety of pack. ; Offers 7 packs of women and 5 packs of men. Offers ml single bottle too for each fragrances. C) Religion and races Malay, Chinese and Indian can use our product include races from foreign country. ; All religion is suite to use these fragrances.
Most Muslims like to use fragrances and buy our product. ;Offers gift pack to give to any events such as Utilities, Chinese New Year, Divalent and wedding ceremony. 2. 1. 2 Market Trends One of the strongest selling points of perfume is its brand name. Consumers unable to afford a pair of Airman shoes or a Barberry handbag might buy the company’s perfume to gain the same sense of satisfaction. Brand names are often bolstered by celebrity representation as well. Sarah Jessica Parker, Maria Carrey, Bribery Spears and Sean Puffy Combs are Just a few of the stars with their own line of fragrance.
The shape of the bottle is another selling point of perfume. Consumer preferences are another component of a perfume marketing analysis. Companies target which groups of consumers are most attracted to certain scents. For instance, an older demographic might prefer a musk scent that incorporates richer fragrances of sandalwood and Jasmine, whereas teenagers might opt for lighter fragrances that rely on citrus and flora’s. An echo-conscious company that sells vegan bath products might design a perfume for its customers with no animal testing or synthetic chemicals as part of its strategy.