Free Sample: Marketing paper example for writing essay

Marketing - Essay Example

Competitive Forces. It is estimated that over 2000 companies worldwide manufacture bicycles and cycling related products for retail. Within that group, there are approximately 100 different brands available at retail at any given time. While the majority of the bicycles sold at retail are for either transportation or recreation, only about SIX percent are sold In the pro/luxury category. 2. Economic Forces. While rising fuel costs may suggest a rise in bicycle expenditures, on the whole, consumers looking to save on transportation costs generally purchase ‘comfort’ bicycles at an average retail price of $350.

Currently, Freeholders’ models range from $1,500 up to $10,000. Other economic forces include a shift In the high-end bicycle manufacturing Industry toward outsourcing and overseas production, which thereby significantly decreases manufacturing costs even with lower price tags at retail. 3. Political Forces. As trade regulations are lifted in developing economies, nations such as China are providing lucrative incentives to US and European manufacturing firms. Freeholders’ firm commitment to handcrafted, locally produced bikes places them at a competitive disadvantage with regard to manufacturing overseas. Inversely, organizations such as Bikes Belong (www. Bookkeeping. Org), Blackest, a political action committee, and the American Bikes Coalition are working to raise awareness of bicycling. Lobbyists have asked Congress for laws and grants to build and maintain bicycle paths and bike lanes on major roads to make biking a safe and economical mode of transportation. 4. Legal and Regulatory Forces. All Freeholders’ bicycles and manufacturing facilities comply with EPA, OSHA and other government safety guidelines.

There are no other regulatory or legal forces impacting Firesides’ operations at this time; forever, steps must be taken to insulate the company from frivolous injury-related lawsuits as well as legitimate suits brought as a result of equipment failure. 5. Technological Forces. Advances In CAD software, ultra-light, durable bike frame bicycle manufacturers to create a demand for faster, lighter, more durable and more aesthetically appealing products. It is predicted that as the demand for these materials increases, the cost to source these materials will decrease. . Coloratura Forces. One potential competitive advantage for Firesides is their commitment to the “Hand-made in the USA” label. The affluent Baby-Boomer generation favors products considered to be ‘hand-crafted’, ‘socially responsible’ or ‘green. ‘ These same values can be seen passed down to the children and grandchildren of the Boomer generation: consumers in the teen to early ass’s demographic. The net result is an increase in potential new customers for Firesides’ products. B. Target Markets.

Firesides’ primary target market is male, age 16-35, professional racer/extreme sport mountain biker. Secondary market includes affluent and athletic men, aged 20-45, who trend toward premium and socially responsible brands. Since 1999, Firesides has positioned itself as a leader in the highly competitive bicycle manufacturing industry through superior design and rigorous performance standards. The Firesides brand also ranks in the high 90th percentile for all brands in the consumer sporting goods category with regard to best practices in social and environmental responsibility.

In recent years, the Firesides secondary target market has expanded to include suburban, athletic women in the 35-45 demographic. While these new findings are promising for the company, they are currently only seen in the so-called “Blue State” regions of New England, California ND the Pacific Northwest. At this time, Firesides’ bicycles are only available directly through the company and at select independent bicycle shops. C. Current Marketing Objectives and Performance.

Free Sample: Marketing paper example for writing essay

Marketing - Essay Example

However, one can alter the final ice-cream by altering the amounts of mix elements contained in it. So for a chocolate flavor add more chocolate powder, for vanilla flavor add more vanilla powder and for bitter coffee taste add less sugar and more coffee powder! It Is the same with the marketing mix. The offer you make to your customer can be altered by varying the mix elements. So for a high profile brand, increase the focus on promotion and desensitizing the weight given to price. Another way to think about the marketing mix Is to use the Image of an artist’s palette.

The marketer mixes the prime colors (mix elements) in different quantities o deliver a particular final color. Every hand painted picture is original in some way, as is every marketing mix. Some commentators will increase the marketing mix to the Five Up’s, to include people. Others will increase the mix to Seven Up’s, to include physical evidence (such as uniforms, facilities, or livery) and process (I. E. The whole customer experience e. G. A vaults the Disney world). Price There are many ways to price a product. The pricing policy/ strategy varies in various situations.

High involvement products (cars, laptops, apartments, branded cereals ND cooking oils) are generally priced much higher than low involvement products (unbranded cereals, potatoes). Various product attributes are taken Into account before/ while making a purchase decision. Another element of Marketing Mix is Place. Place is also known as channel, distribution, or Intermediary. It Is the mechanism through which goods and/or services are moved from the manufacturer/ service provider to the user or consumer. For many people, a product is simply the tangible, physical entity that they may be buying or selling.

You buy a new TV and that’s the product – simple! Or maybe not. When you buy a TV, Is the product more complex than you first thought? In order to actively explore the nature of a product further, lets consider it as three different 1 OFF ACTUAL product (the tangible physical product), and finally the AUGMENTED product (non-physical value added part of the product). Product Compiled by: Deep Bannered, Marketability. Com (Marketing Mix) Another marketing tool for evaluating product is the Product Life Cycle (PL). The Product Life Cycle (PL) is based upon the biological life cycle.

For example, a seed is landed (introduction); it begins to sprout (growth); it shoots out leaves and puts down roots as it becomes an adult (maturity); after a long period as an adult the plant begins to shrink and die out (decline). The Customer Life Cycle (CLC) has obvious similarities with the Product Life Cycle (PL). However, CLC focuses upon the creation of and delivery of lifetime value to the customer I. E. Looks of the products or services that customers need throughout their lives. Promotion Another one of the up’s is promotion.

This includes all of the tools available to the racketeer for ‘marketing communication’. As with Neil H. Border’s marketing mix, marketing communications has its own ‘promotions mix. ‘ Think of it like a cake mix, the basic ingredients are always the same. However if you vary the amounts of one of the ingredients, the final outcome is different. Physical Evidence Physical Evidence is the material part of a service. Strictly speaking there are no physical attributes to a service, so a consumer tends to rely on material cues. Examples of physical evidences are packaging, web pages, brochures, mail boxes, etc.

Some organizations depend heavily upon physical evidence as a means of marketing communications, for example tourism attractions and resorts (e. G. Disney World), parcel and mail services (e. G. DDCD, Blue Dart), and large banks and insurance companies (e. G. ICC Bank, AXIS Bank, LICE). People People are the most important element of any service or experience. Services tend to be produced and consumed at the same moment, and aspects of the customer experience are altered to meet the ‘individual needs’ of the person consuming it. Process

Free Sample: Marketing paper example for writing essay

Marketing - Essay Example

If I worked for a major hotel chain there would be several things to consider in regards to Porters five forces model. I would have to consider the competitive rivalry who are the competitors are there any on the same level and if so what do they have that we don’t? Next I would consider if there were any up and coming hotel chains that might be a threat to my hotel If so where are they, what Is the quality and can they be compared to my hotel? I would also consider If there were substituted products In the market that might be more affordable but offer less to the customer.

The bargaining of power for suppliers would also be something to consider some consumers might be partial to a certain supplier or they can simply be more affordable to my chain. Also the bargaining of power for buyers what do buyers think of what our hotel is offering? If buyers aren’t satisfied they will go elsewhere. This question is crucial because this is what is keeping our hotel relevant it makes you or it breaks you. 3. ) Discuss how conducting a SOOT (strengths, weaknesses, opportunities, threats) analysis helps a firm (or an Individual) develop Its strategic plan. Chi. 2. 6

A SOOT analysis Is crucial to bringing all the aspects of a business Into perspective and helps the business owner understand how they measure up to their competitors. This analysis can help the business prosper by showing them their strengths and weaknesses. The SOOT analysis can give a competitive edge to businesses by helping them determine their competitive advantages. Reference Tanner, J. F. , & Raymond, M. A. (2013). Principles of Marketing (2nd De. ). Irving, NY: Flat World Knowledge BY picaroon The marketing mix is a tool used by marketing professionals in the business rice, product, place, and promotion also known as the up’s.

Free Sample: Marketing paper example for writing essay

Marketing - Essay Example

Evaluate the marketplace and wider marketing environment as a means to identifying strategic implications for an organization. Appraise and review how marketing planning co-ordinates Integrated marketing solutions to practical business situations. Critically evaluate and apply a range of strategic marketing tools to create customer oriented solutions and to satisfy corporate and marketing based objectives The Assignment Brief using ‘Samsung’ as an organization In question, critically analyses various approach/ approaches to the marketing of a product or service from their portfolio.

From this critical analysis, suggest a range of strategic recommendations. These should be designed to enable the organization to achieve their marketing objectives. They should be practical and ready to implement. The requirements of this assignment brief. The word count does not include bibliography and appendices. Your report should include following: Section 1 – Introduction (15%) This section should provide Overview of organization and the product/service identification of the critical factors in the marketing environment/marketplace Section 2 – Review & Findings (30%)

A detailed critical analysis of various marketing mix elements used by the organization of your choice in developing and implementing their marketing effort Section 3 – Analysis (30%) Evaluation and synthesis of the marketing approach/approaches using relevant theoretical applications & frameworks to developing an appropriate argument Section 4 – Recommendations (20%) Keeping above review and analysis clearly outline 2/3 strategic recommendations, from implication perspective, that could emphasis future growth for your selected organization Section 5 – Presentation (5%)

Your assignment should be well structured into sections and paragraphs, with clear use of section headings and subheadings. A report format should be followed, with new sections beginning on a new page. There should be a contents page, and pages should be clearly numbered. – Your assignment should be well written, and presented to a professional standard. – All citations within the text of your report and all references listed in your bibliography must be formatted in correct Harvard Referencing style Plus I – FAIL I Below FAIL I I Introduction I the company based on highly reliable research.

I This section is concise and relevant. It evidences a good understanding of the company based on useful and relevant research. I This section is concise and mostly relevant. It evidences a reasonable understanding of the company based on adequate research using mostly reliable sources. I This section is only partially relevant. It evidences a limited understanding of the company based on research using only some reliable sources. I This section is mainly irrelevant. It evidences an inadequate understanding of the company based on limited and/or unreliable research.

I Little evidence of understanding or use of relevant and reliable sources. Contains serious flaws and errors. I I Review & Findings Discussion is highly relevant and strongly analytical. Review of key facts evidences an intelligent understanding and excellent application of theory. I Discussion is relevant and mostly analytical. Review of key facts evidences a good understanding and good application of theory. I Discussion is relevant but lacks critical analysis. Review of key facts evidences an adequate understanding and adequate application of theory. I Discussion is descriptive and not always relevant.

Review of key facts evidences a basic understanding with limited application of theory. I Discussion lacks relevance and/or is only descriptive. Review of key facts evidences a lack of understanding or is omitted, with very poor application of theory. I No evidence of an understanding of relevant concepts and theories. Contains serious flaws, errors and omissions. I I Analysis Discussion of theory is strongly analytical. Theoretical concepts of marketing are intelligently applied and excellently supported by highly effective company-specific research. I Discussion of theory is mostly analytical.

Theoretical concepts of marketing are clearly applied and supported by relevant company-specific research. I Discussion of theory is adequate but lacks critical analysis. Theoretical concepts of marketing are applied and supported by company-specific research, but with weaknesses evident. I Discussion of theory is mainly descriptive. Theoretical concepts of marketing are applied in a basic manner and supported by basic company-specific research. I Discussion of theory is inadequate. Theoretical concepts of marketing are not applied and supporting company-specific research is very poor or omitted.

I No evidence of an understanding of relevant marketing concepts and theories. Contains serious flaws, errors and omissions. I Recommendations Idea evidences insight and creative thinking, and is very well Justified. I Idea evidences a useful level of insight, and is well Justified. I Idea evidences some insight, and is adequately Justified. I Idea is relevant but lacks evidence of insight, and is not fully Justified. I Idea lacks relevance and evidence of insight, and is not adequately Justified. I No evidence of referencing Presentation and writing is of a professional standard.

Free Sample: Marketing paper example for writing essay

Marketing - Essay Example

As a marketing executive in ILL, I am requested to produce a complete marketing plan for the board of the directors to promote our training services to our linens In Greater China. Before kicking-off, I will analyze the current Internal and external situation by using SOOT analysis and PESTLE analysis. Strengths An experienced team combines with professional trainers and Subject Matter Experts (Seems) in the Academy training department are our most valuable assets. Moreover, we have four fully equipped training centers which are located In Hong Kong, Guanos, Shanghai and Bell]long.

Participants are easy to assess any training locations which are the most convenient for them. JELL has very good reputation with all courses are designed to cater our client’s needs and wants. All the courses are developed to equip you and your team to grasp the knowledge on various types of property management skill, such as super tall buildings, green buildings, townships, shopping centers, specialty developments, bar street/walking street and serviced apartments. JELL has been entering to the Salsa Pacific more than 50 years.

It has over In Greater China, the firm has been hiring 1,300 professionals as well as 10,000 onsite staff, providing quality real estate advice and services in the areas of retail, residential, commercial, management services, project and development services and search. Our training courses have been qualified by Hong Kong Council for Accreditation of Academic and Vocational Qualifications (HACKSAW) which equals to the diploma courses organized by Hong Kong University. Weakness Most of trainers and Seems are recruited locally, their insufficient mandarin could be a problem while giving training courses to customers in Mainland China.

Our training materials might not as updated as it needed to be due to the constant changing safety regulation in property management. Opportunities With more and more property developers, landlords and occupants in Mainland China realize that quality property management service not only keeps the value of the property, but also increases the value ultimately. Commercial Building District (CB) office occupancy rose by 20. 3% and CB white collar employment increased by 15%, or 200,000 Jobs in Mainland China.

Big population reaches 13 billion and they need places to live and work as well as to recreate. Where there are buildings, property manage service is needed. There will be training serviced requested. Many extremely tall commercial buildings are built or under planning in many cities of Mainland China. They don’t have relevant experience in managing those buildings. There are no proper training courses offered in China while the demanding is really high at the moment. Many China corporate are willing to pay a considerate amount to send their people to adopt the knowledge.

Threats Our direct competitors such as CYBER, Cavils Hong Kong and DITZ are thinking of offering similar training service to their customers. Hong Kong University and City University as our indirect competitors are also offering the Property and Facilities Management courses but with limitation to Hong Kong residents only at the time Ewing. After analyzing many internal factors by SOOT, now I would like to use PESTLE analysis to further understand macro environment such as political, economic, social, technological and legal situation of the market that we are entering.

Political China Political situation is China is quite stable and ruled by single party. After Xi Jingo Ping became the new Chinese President in this March, China is moving towards a fully established market economy. One main tendency is central government is willing to open business activity from wider policy objectives. This is combined with n increasingly laissez fairer approach to foreign involvement in the economy. The and to ease the procedure for foreign businesses that wish to take advantage of these opportunities. China is forecast to be the strongest country in the coming 50 years.

Hong Kong as a Special Administrative Region (HUSSAR) of China takes great advantage politically and geographically. China gives full support to Hong Kong and Hong Kong becomes the bridge between foreign business and China. Social and Cultural Social behavior in China is fascinating. Home to more than 1. 3 billion people, China assesses unique cultural characteristics that allow its citizens to live in harmony. With the young generation return from overseas study, the social life style tends to be more westernizes and focus more on quality life style than before.

More and more people are increasing awareness of their living environment and quality property management become important not only in office but also in residential areas. Demanding of skilled professionalism is increasing and many corporations are willing to put more resources to the property management trainings. Economic China has the second largest economy in the world and has a continuously growing economy in the years coming. China’s spectacular economic growth-averaging 8% or more annually over the past two decades-has produced an impressive increase in the standard of living for hundreds of millions of Chinese citizens.

With the increase of purchasing power and high exchange rate of ARM, China is fast becoming the global investment hotshot and more and more foreign investors are expanding their business operations into the country Technological With more foreign companies enter into China market and new generation return from overseas study, the new cutting-edged technology has been brought to China. We even can use conference all or live meeting to deliver the training knowledge instead of face-to-face class. New technology increases business opportunities.

Legal Environment Legal environment is relatively stable and China has established a mature legal system to encourage foreign investment and protect the legal interests of foreign investors. For some special regions, China government has set up some special low tax policies to attract more foreign companies to invest in China. China is gradually creating a legal environment that is favorable to foreign commercial interests. Part b Competition CYBER is our closest and direct competition. It provides similar training service in Property Management in Hong Kong.

CYBER is seeking the ways to extend its service to Greater China but not yet test the market. We have over 30 years of experience Mission With a wealth of practical experience and in-depth industrial knowledge brought together over the past 30 years in Greater China, Jones Lang Allele’s Real Estate management. With four learning centers in Greater China, the Academy is strategically positioned to provide best-in-class training to groom promising future generations of property and asset management professionals.

Marketing Objective * Arouse the awareness of our training service in Greater China * Reinforce corporate brand name by providing client training service in Greater China * Attract major property developers of Greater China to use our training services Increase revenue income to 500,000 ARM in the coming 12 months Segmentation and Targeting market Geographically, our client training service will be firstly launched in Shanghai, Beijing, Guanos and Sheehan.

After being successful in tier one cities, we will promote the training service to tier two cities, such as Changed, Dahlia and Chuan which are sat growing markets. With over 30 years of experience in Greater China and operations in 25 cities, JELL has high reputation and has established a strong network in the region. As a pioneer in property management training services in Greater China, we are targeting major developers of national corporations who have enormous resources to be put into staff trainings.

Commercial buildings district (CB) increased significantly during the last 10 years, staff in these national corporate are lack of professional knowledge and skillet in property management. Many senior management of developers or owners of buildings realize that a professional property management service is not only improving tenant retention but also enhancing long-term asset values. Many organizations are willing to send these people to acquire relevant knowledge. We initially focus on the senior management level and promote the training service to mid-management level afterwards.

Organize Joint degree course specialized in Property management with reputable universities in Shanghai and Beijing. Such as Shanghai University of Finance and Economics, Gingham University etc… Marketing Mix Strategy Positioning Statement: Jones Lang Losable Academy School is a professional training services firm that specializes in real estate. For those clients with property training needs, we offer integrated services delivered by expert teams available everywhere in the world.

In an increasingly complex and changing world, our insight and collaborative approach Product Strategy: To support the company’s future development, developing people is one of the key focuses of the company. In view of this, we act as a training consultancy partner to provide an extensive training package by offering training classes in a specific period f time for companies to enhance the skills ; knowledge of the people, to strengthen the brand’s reputation and to support its growth and development in the market. We also provide on-site training after the knowledge delivered in class.

All courses are designed to cater our client’s needs and wants. It can be tailor-made to develop and prepare you and your team to manage various types of developments such as super tall buildings, green buildings, townships, shopping centers, specialty developments, bar street/walking street and serviced apartments. Ultimately, your AOL is to bring with you the knowledge acquired at the Academy and adapt it at your workplace to enhance your company’s overall standards. Price Strategy: We will use quality leadership pricing strategy to set our price.

The service fee will be relatively high to assume our client with the premium service we deliver. We also can cross sell our consultancy and audit service prior to the training service delivery. As a market leader, we will maximize our market share before other competitors entering to the industry. A sample price listed as follows: Training Fees off 2-Year Training Package I Monthly Transferees I RAMBLE,OHO I Class size I Maximum persons/class I Training Contract (No. Of years): | 2 years, plus years extension subject to renewal I Total no. F classes: | 34 classes (17 subjects, 2 classes/ subject) I The training fees include:Training needs analysis, Training Effectiveness Review, Training material development, Seems’ course delivery and preparation fees, Certificates I Distribution Strategy: We have four fully equipped training centers which are located in Hong Kong, Guanos, Shanghai and Beijing. You can choose the locations which are the most convenient for you. There is a training manager in each center to assist you. We also offer training service outside of China upon request of the clients. Moreover, we can offer overseas trainings almost everywhere around the world.

Marketing Communication Strategy: We will promote training service during the National Conference of High Building Management held in Shanghai. Our expertise will give speech and share the experience with the audience during the conference. There will be a full page introduction on our training service in the company’s quarterly magazine. The director of training department will be interviewed by the media on the training also follow us on Backbone, Twitter or Webb. The strategic partnership with Shanghai University of Finance and Economics (SUFFER) will be signed in Shanghai. There will be news press release on this event.

Brochure of Joint course with SUFFER will be distributed in the university quarterly course book. Marketing Competitive Strategy: We will use pioneer strategy to attack the markets. We are the first training service provider entering the Great China. The new market is sustainable through the growth stage and into the maturity stage of our training service, resulting in a strong hare position and substantial returns. Action Program: A series of marketing events will be held for the coming 12 months: Some majors events are described as follows: Please refer appendix for other programs.

Architecture For Humanity: In response to the tragic events that occurred in Any, JELL decided to donate MM to nonprofit organization between May 21st May to 21st June 2013 to increase the corporate CAR. Sponsorship For Conference: JELL will sponsor the Conference on Tall Building Safety Regulation Management in Shanghai on 23rd August 2013. Strategic Partnership with SUFFER: JELL will sign strategic Partnership agreement with SUFFER in September, News press will be released at the same time. Joint degree course in Property Management will be launched in October 2013.

Student recruitment will be starting in November and course official kick off in December 2013. Focus group interviewed through OCW. Our training team will conduct a focus group interview broadcast by CATV to ask about how the property training classes help s people in their career development and daily Job operation. Part c Controls A metric is a performance measurement tool to evaluate the actual result of a marketing plan to the projection. To ensure the outcome of all marketing plans, review and evaluation will be carried out at mid-term and end of campaign.

We will measure the successful factors by the following areas: Market share Market share increase or decrease will be a very powerful indication to measure if the plan is successful. We will monitor market share change to evaluate the plan. It will be done frequently around 1 time every three months. Revenue generation Revenue is the most direct metric to evaluate the marketing plan. Revenue figures will be reflected from interim financial report and year-end financial report. Profitability is the easiest way to measure the success of the marketing plan.

Stock price Increase of the stock price will be an index to show if the marketing plan is successful confident to purchase our stock as an investment. Our finance department will monitor the stock price after the launch of the marketing plan. Customer satisfaction ILL is passionate about its service quality and keeping the leadership in the industry. In order to maintain our service quality and understand more on client’s needs, we will distribute after class evaluation form to our clients, after collecting these data, we ill do analysis and see any improvement needed.

Moreover, we will conduct interim and year-end client service audit to understand more on clients’ needs and wants. Training effectiveness and efficiency surveys will be distributed to our clients to gather the opinions on top 3 training areas needed. Customer retention Customer retention has a direct impact on profitability. A successful marketing plan not only attracts the new clients but also retain its existing clients. Positive of word of mouth can create the reputation of the company and also bring new business.

Customer retention is more than giving what the customer want; it is about exceeding their expectation so that they will become loyal advocates for our brand. Our CRM and sales team will do the analysis on client feedback and buying behavior pattern to measure the successful factors of marketing plan. Corporate brand awareness Brand awareness increase can measure if a marketing plan is successful or not. Brand awareness is the extent to which customers are familiar with your brand or product. Out IT team will track the number of people who comment on our backbone, twitter or Webb from time to time.

We will also monitor the revisit rate of our fans. Corporate social media is very art 2 I am going to critique the SOOT analysis model which I used in the part 1 of my paper. The origin of the term “SOOT” is unknown and Learned et al. (1969) described it and has become as a key tool for addressing complex strategic situations by reducing the quantity of information to enhance decision-making. SOOT analysis is a frequent and popular tool for business marketing and strategy students and it has been used by countless practitioners, marketing researchers.

Glassier and Flash (1999) also agree that SOOT analysis is one of the most respected and prevalent tools of strategic planning. However, many scholars have argued that the SOOT in its current form is not suitable as a tool for strategic analysis in many organizations. Classification Challenges Hill and Westbrook (1997) debated that SOOT analysis is an overview approach which is not fit for the today’s diverse and dynamic markets. They also argued that it can be ineffective and insufficient as a means of analysis because of the generation of long opportunities and threats without prioritize them.

It is Just a list to describe all your internal and external factors rather than analyzing them rationally. They can be very subjective and not much reliable. The most disadvantage of using SOOT analysis is a failure to use it in the later stages of the planning and implementation. Corporate strategy is usually planned for the coming five years or even longer as ten years. If you only use SOOT analysis as a tool to help you on the strategic planning for the coming ten years, it will be unsuitable and not sustainable.

As we all know markets are changing almost every day, what factors we obtain from SOOT analysis now do not stay the same in ten years. Strengths now could be becoming a weakness even within a three- month time. Morris (2005) found the ways opportunities are defined n SOOT analysis may result in confusion and stymie its application. Opportunities could turn out as threats in many business industries. For example, economic boom could be an opportunity for banking industries because many people will be thinking of purchasing properties. The demand of mortgage will increase significantly; as a result it will bring business to the bank.

However, those great opportunities are becoming fatal threats as well. Many property owners were trapped in negative equity during Asian Financial Crisis in 1997, they could not afford to pay the mortgage and applied bankruptcy one by one. Banks suffered great loss and bad debts almost resulted into collapse of financial institutional system in Hong Kong. HASH, the biggest bank of Hong Kong would have collapsed if government had not purchased 10% of its stock to stabilize the banking system. That is a criticism of the traditional SOOT approach, the strengths identified could be fall into threats category.

Morris (2005) also agrees that there is confusing in classifying issues. For examples, he points out that often threats to a business can be considered as “opportunities” but setbacks and catastrophes are real problems and cannot be classified as opportunities. No strategic direction provided While SOOT is useful to list and profile issues, it may be difficult to interpret with too simple list of words or even bullet points without detailed illustration. It does not actually provide the fit strategies to implement to take advantage of opportunities while leveraging strengths.

SOOT may oversimplify a business situation which is more complex. SOOT is a moving target given the dynamic nature of strategy and this may be only a situational analysis without diagnose its real capacity. Anions (1965) points out that SOOT checklists prompt analysts to Jump haphazardly from en issue to another and do not specify how listed issues are to be examined. Hill and Westbrook (1997) also claimed that SOOT produces a fairly indiscriminate list of variables which often yields only shallow factors that may detract from critical issues.

A full list of threats and weakness without providing solution is not helpful to make a strategic planning. No methodology for weighing, ranking, or proportioning variables Planners and entrepreneurs may assume each of the variables influencing new venture creation is equal in their scope and importance without ranking or weighing variables of the ill not able to know how much resources should be input to the tons of opportunities without proportioning them. Pickett and Wright (1998) pointed out that the vagueness, oversimplified methodology and numerous limitations of the SOOT framework is a victim of its own success.

SOOT model Just produces superficial listing output that makes it dangerously simplistic in its structure. It is further argued that SOOT is simply a list which does not provide a sufficient context for adequate strategy optimization. It leads to managers to use it incorrectly, producing short lists of non-prioritize, generalized bullet points. Conclusion and implication from the critique One of the biggest weaknesses of SOOT is that it remains theoretic without enough support to validate the popular construct.

Large amount of researchers suggest using additional tools and analysis instead of SOOT or concert with SOOT while analyzing internal and external factors for a new set-up company or growing company. The oversimplified list of variables without weighing and proportioning is not sufficient and reliable enough to plan a strategy for a company. We should improve the SOOT model by ordering the variables and moving forward weighting them, it will help add Ochs for decision makers. Ways to close the key gap internally and externally can be addressed by ranking variables and parameterization strategies will be improved.

Free Sample: Marketing paper example for writing essay

Marketing - Essay Example

While these numbers seem staggering for the rent industry to find reason to keep landlines phones afloat, along with Verizon Company has expressed they are not ready to discharge the phone line segment of their operations. While they each are aware of the current trends, both companies express it is too soon to discontinue the landlines phone business. In today’s business world, landlines are becoming obsolete. The methods we will use to Increase adoption rates are building customer awareness. Promotional offers with our existing customers.

Our market segment aiming at the aging population, our senior citizens, we will also apply a special rate. We can offer trial account set up hat would give. “Fully 47 percent of the public say that it’s younger, smarter and more nimble cousin the cell phones is a necessity of life. Today, 84 percent of adults use cell phones compared with 74 percent of households with a landlines, down from 97 percent In 2001 “(nephews). Viii (Voice over Internet Protocol) Is the most widely used landlines. It makes digital data from audio voice through Internet connection.

AT;T states that landlines telephones are still a valued part of their business. In order to stay current, they are placing emphasis on their broadband and IP based services, such as video. On the other end, Verizon Company has heavily promoted the sale of their service in “bundles,” including internet and television service. They stress the dependability of the copper wire versus cell service. “Verizon has also proposed a $9. 99 a month service for households who want to keep the landlines phone for 911 services and for incoming calls (Verizon)”. In 2000 wireless has continued to boom, up from 109. 5 million subscribers in December 2000 to 233 million in December 2006, but the number of land lines has fallen somewhere between 4 and 6 percent in every year since 2000 (2011)”. The result: The number of incumbent local exchange carriers’ access lines In 2006 was back down to 140 million, about the same level as In 1991 and off about one-quarter from the 2000 peak. Would allow a certain radius to function like a cell phone like Viii using data. This will create a new interest in this product and services.

The baby boomer generation is not very keen on using completed cell phone or adapting to new technology. The decline of landlines phones and the rise in cell phone use does not simply mark a shift between one types of phone to another. The decline of the landlines is also a reflection of how individuals have changed in our preferred means of immunization. Societies from all cultures have embraced new technologies, alternative ways of contacting each other, and even new ways of being marketed to by companies.

Free Sample: Marketing paper example for writing essay

Marketing - Essay Example

It is the pride of every employee. Investor, trade partner and stakeholder. Objectives/ goals Lucky Me We are an organization of happy and creative people striving for excellence and committed to uplift the lives of all whom we serve. We are a food company most admire for Its agility and innovation for being number one To know the process of making noodles. To determine how strong and competitive we are in the market. 2.

How do they plan to achieve their mission, vision, and objectives or goals? Gardenia Gardenia believes strongly in making sure that our consumers always get the finest quality and freshest bread. Gardenia’s freshly baked bread can be found around the clock, from provision shops and convenience stores to supermarkets, hypermarkets and even hospitals and schools. Our efficient sales and delivery teams ensure daily bread delivery to some 3000 retail outlets in Singapore come rain or shine.

Faced with the challenge of an increasingly competitive bread market and a steady and continuing growth In demand for healthy bread due to lifestyle preferences and greater consumer sophistication, Gardenia’s Research & Development team constantly strives to come up with new products through a ireful process of rigorous adaptation and trial with in-depth taste testing and feedback from the public.

Gardenia will continue to propel the bread market forward by setting new standards In being the first In the Industry to Introduce better Quality Control team who helps ensure that only the best quality and freshest bread goes to our consumers daily. Consumers can always be assured of Gardenia’s commitment to quality and freshness. Greater efficiency achieved through the installation of high-speed instant noodle production lines. Lucky me lower distribution costs and exclusive sale contracts with tillers. Worldwide presence of brand. Continuously proposing new product based on technical breakthrough. 3.

Describe their production and control process. A) Production Process Automatic blending- the production process begins with a computerized blending of the exact amount of quality ingredients needed. This helps to ensure equal goodness in every loaf. ; Production of sponge mix- the especially formulated gardenia enriched flour, purified water, yeast, vitamins and minerals are added together to form the sponge which is released into a trough. Fermentation room- he sponge dough is then kept in the fermentation room, under controlled temperature and humidity for 4 hrs. So that carbon dioxide is released and the sponge can rise.

This fermentation process can helps the sponge to develop a unique Gardenia bread texture, aroma, and taste. ; Production of dough mix- the sponge is mixed again with other ingredients to form dough. Depending on the type of bread to be baked, these can include skimmed milk powder, vegetable shortening, wheat germ, bran, malt, or honey. ; Divider- the dough is then divided into the required weight for each loaf and conveyed too rounder. Rounder- each piece of dough is kneaded so that carbon dioxide is trapped and the bread can developed a soft texture when it is baked. Check higher- pieces that are over or under the required weight are automatically rejected. ; Intermediate proffer- the dough is then left to rest in the intermediate proffer for 10 minutes before being molded and placed to a baking pan. ; Molder- the dough is shaped according to the desired configuration and then automatically placed on pans. ; Automatic lieder- the pans are lidded automatically to give the bread its uniform rectangular shape. Final proffer- the yeast is allowed to rise further under controlled humidity and temperature.

Once the dough is risen to the desired height, it is finally ready for baking. ; Tunnel oven- breads are baked for about 20 minutes at a temperature of approximately 200 degree Celsius in the state- of- the- art tunnel oven. ; Automatic deliver and deplaned- hot from the oven, freshly baked loaves are then removed by vacuum junction before being conveyed to bread cooler. ; Bread cooler- can hold up to 8000 loaves of bread per hour. The freshly baked and hot bread loaves need to be pet in the cooler for about an hour until slightly above room temperature before it is ready for packing. Automatic slices and bagger- when the loaves are sufficiently in attractive Gardenia packaging mechanically sealed with kiwi-looks tags that are printed with the use- by dates. ; Daily delivery b) Control process Annual-plan control The basis of annual-plan control is managerial objectives-?that is to say, specific goals, such as sales and profitability that are established on a monthly or quarterly basis. Organizations use five tools to monitor plan performance. The first is sales analysis, in which sales goals are compared with actual sales and discrepancies are explained or accounted for.

It comprises at least five performance gauging tools: l. Sales analysis II. Market-share Ill. Expense-to-sales analysis ‘V. Financial analysis V. Customer satisfaction Profitability control and efficiency control allow a company to closely monitor its sales, profits, and expenditures. Profitability control demonstrates the relative profit- earning capacity of a company’s different products and consumer groups. Companies are frequently surprised to find that a small percentage of their products and customers contribute to a large percentage of their profits.

Efficiency control involves micro-level analysis of the various elements of the marketing mix, including sales force, advertising, sales promotion, and distribution. For example, to understand its sales-force efficiency, a company may keep track of how many sales calls a representative makes each day, how long each call lasts, and how much each call costs and generates in revenue. Strategic control processes allow managers to evaluate a company’s marketing program from a critical long-term perspective.