Free Sample: Marketing paper example for writing essay

Marketing - Essay Example

So the early start of activity A is zero. Owing to 4 days duration, the earliest finish time of activity A is 4 days. Adding the duration of each activity, OFT of final activity Q is 88 days. In reverse pass, it begins from the end of the network I. E. 88 days and allocates the Lists for each activity. According to Turner (1 999), in the back pass, the early finish of last activity transfers to its late finish. Total float equals to late start date minus early start date. 3.

Explain how you determined the project duration and the critical path. According to Gray & Larson (2006), they think that the earliest finish time of the final activity of reject In the forward pass Is Identified as the project duration through beginning at the first actively and then adding the actively duration. In the network diagram drawn, the project duration is 88 days. In the work of Turner (1999), the critical path consists of the activities which are zero in total float.

If those activities have some changes, the early finish time of the project will be affected. According to the network diagram which is drawn, the critical path of the project in the case consists of A, D, G, H, l, K, L, M, N, P and Q. 4. If the project starts on the Monday 7 January 2013, what Is the earliest date it can be completed using a 5 day working week? Assume no other holidays (explain how you calculated the figure). The project begins on Monday 7 January 2013.

From network diagram drawn, there are 93 days using 5-day working week to complete the whole project. Table 2 shows calendar of 2013. In conclusion, the earliest date of completion of the project is on Wednesday 8th May 2012. Month January February March April May Total Working days (exclude weekends) 19 20 21 6 Earliest Date 8th May, 2012 Table 2: Earliest Date of Project 5. If the following happened what would be the effect on the duration of the whole project? Explain the reasons. A) Activity B is delayed 1 days.

If there is a I-day delay during activity B, it will not affect the duration of whole project because activity B is not on the critical path and has 4 days in total float to cover 1 days delay. B) Activity P is delayed 1 days. If activity P is delayed 1 day, it will lead to 1 day delay in the duration of whole project since it is the activity of critical path and has zero total float. ) Activity O is delayed 2 day. If there is 2 days delay during activity O, it will not affect the duration of whole project because it is not on the critical path. . Explain the limitations of Network diagrams. Waller (1999) claims that there are some limitations when utilizing network diagrams. Firstly, using network diagram is time consuming and costly in that it needs to involve detecting the logical relationship between activities and so on. Secondly, the precedence relationships built up may not be accurate, thus leading to upset the project schedule. Thirdly, sometimes it is difficult to estimate the estimated time, although similar past projects are useful in helping in this respect.

Free Sample: Marketing paper example for writing essay

Marketing - Essay Example

This segment is, tech savvy,’ by this we mean that they are constantly keeping up with technological advancements and purchasing the newest models of laptops, smart phones, tablets and or similar devices. 2 Critique 1 Overall Communication strategy The overall communication strategy is conveyed through the use of specific marketing strategies and select media channels such as television to try and increase brand equity of the tertiary sector over the next year by promoting and implementing a tertiary package aimed directly at full time students.

The marketer’s incorporate the key message of, ‘100% NZ owned’ and ‘driven by your prosperity, not our profit’ into advertisements to distinguish The Co-operative bank from its competitors. 2 Key Message The key message the company is trying to convey to its targeted segment of full time tertiary students is summed up by the tertiary package slogan which is to, “help students when they have a bit of money and when they don’t” (The Co-operative Bank, 2014). This refers to the tertiary packages specific products which comprise: 3 Brand Associations

The brand associations used by the Co-operative bank include a combination of brand attributes and brand benefits. Some non product-related brand attributes are conveyed to the full time tertiary student market segment. For example, the interest rate (which we assume Is a form of price wealth the banking Industry) Is a non- product related brand attribute which is utilized to convey positive brand associations. Brand benefits specifically the way the Co-operative brand is positioned in terms of functional needs it attempts to provide solutions to full time tertiary students unifies capable of solving their problems that the Co-pop posses.

For example, the Co-pop tertiary package is aimed at satisfying the functional needs of full time tertiary students banking requirements whether it’s saving, borrowing or spending money. 4 Media Strategy The Co-operative bank utilizes several media strategies to communicate its message to their various targeted segments. Firstly, a television commercial was created titled, “bank like you own the place,” which started to air on the 7th July 2013 during the national news at pm on TV this was supported by simultaneous marketing ammunitions in the form of print, outdoor and online advertising.

For example, “the bank has largely focused on print advertising since the rebind, with a campaign centered around its New Zealand ownership and the fact that its 100% owned by its customers, as well as a series of print ads showing collectors with their various hauls” (Fay, 2013). However, these promotional activities were for the Co- operative banks entire product portfolio and were aimed at increasing membership and not specifically for the purpose of targeting full time tertiary students.

Therefore he most effective media strategy implemented by Co-pop for their tertiary package was the point of purchase (POP) advertising they conducted. For example, within each branch, posters and brochures were displayed to inform full time tertiary students of the specific tertiary package and its content. This encouraged impulse purchase decisions for some full time tertiary students who opted for the tertiary package at the POP. The media strategies implemented were appropriate for the Co-operative bank overall as evident from the increase in customer base from the last financial year.

The media channels such as TV and print advertising used to communicate with the public resulted in many new members for Co-pop and inadvertently increased brand equity for the organization in terms of more market share and greater brand loyalty. The point of purchase advertising done in-store (branch) through the use of brochures and posters to promote the tertiary package and its benefits to their target audience can be seen as somewhat effective because staff were able to persuade some full time tertiary sector students to sign up to the bank.