Free Sample: Marketing paper example for writing essay

Marketing - Essay Example

In this role, he is responsible for developing and bringing to market innovative solutions that diagnose and treat coronary artery disease and cardiac valve disorders. Kevin Balling is Senior Vice President and Global President, International Cardiology for Boston Scientific and a member of Its Executive Committee. In this role, he Is responsible for developing and bringing to market innovative solutions that diagnose and treat coronary artery disease and cardiac valve disorders. Suppurate Bose Executive Vice President and President, Asia-Pacific Suppurate Bose

Suppurate Bose is Executive Vice President and President, Asia-Pacific for Boston Scientific and a member of Its Executive Committee. In this role, Suppurate oversees the Company’s business and growth opportunities across Asia-Pacific, the world’s fastest growing region. Suppurate Bose is Executive Vice President and President, Asia- Pacific for Boston Scientific and a member of its Executive Committee. In this role, Suppurate oversees the Company’s business and growth opportunities across Salsa- Pacific, the world’s fastest growing region.

Jeff Capable is Executive Vice President and Chief Financial Officer for Boston Scientific ND a member of Its Executive Committee. In this role, he Is responsible for several Company functions, Including Global Controllers, Corporate Finance, Treasury, Corporate Tax, Corporate Analysis and Control, and Information Systems. Jeff Capable member of its Executive Committee. In this role, he is responsible for several Company functions, including Global Controllers, Corporate Finance, Treasury, Corporate Tax, Corporate Analysis and Control, and Information Systems.

Jeffrey D. Capable Executive Vice President Chief Financial Officer Wendy Caruthers Senior Vice President of Human Resources Wendy Caruthers is Senior Vice President of Human Resources for Boston Scientific Corporation and a member of its Executive Committee. In this role, she oversees the company’s human resources activities globally, including HRS operations and services, total rewards, talent management, and diversity and inclusion.

Wendy Caruthers is Senior Vice President of Human Resources for Boston Scientific Corporation and a member of its Executive Committee. In this role, she oversees the company’s human resources activities globally, including HRS operations and services, total rewards, lent management, and diversity and inclusion. Keith Adkins, M. D. Executive Vice President and Global Chief Medical Officer Keith Adkins, M. D. , is Executive Vice President and Global Chief Medical Officer for Boston Scientific and a member of its Executive Committee.

In this role, he is responsible for enhancing the Company’s global Clinical programs and strategies. Joe Fitzgerald is Senior Vice President and President, Cardiac Rhythm Management (CRM) Division for Boston Scientific and a member of its Executive Committee. In addition to his CRM responsibilities, Fitzgerald oversees the Company’s structural art business units. Joe Fitzgerald is Senior Vice President and President, Cardiac Rhythm Management (CRM) Division for Boston Scientific and a member of its Company’s structural heart business units.

Joe Fitzgerald Senior Vice President Jean Lance is Senior Vice President and Chief Compliance Officer for Boston Scientific and a member of its Executive Committee. In this role, she oversees the Company’s Global Compliance function, which is committed to maintaining a best-in-class compliance and ethics program across all Boston Scientific business groups and actions, including the Company’s interactions with health care professionals. Jean Lance is Senior Vice President and Chief Compliance Officer for Boston Scientific and a member of its Executive Committee.

In this role, she oversees the Company’s Global Compliance function, which is committed to maintaining a best-in-class compliance and ethics program across all Boston Scientific business groups and locations, including the Company’s interactions with health care professionals. Jean Lance Senior Vice President and Chief Compliance Officer Jean Lance Jeff Mirrors Senior Vice President and President, Peripheral Interventions Jeff Mirrors Senior Vice President and President, Peripheral Interventions Jeff Mirrors is Senior Vice President and President, Peripheral Interventions for Boston Scientific and a member of its Executive Committee.

In that capacity he is responsible for developing and bringing to market innovative solutions for treating patients with high blood pressure, vascular system blockages and cancer. Jeff Mirrors is Senior Vice President and President, Peripheral Interventions for Boston Scientific and a member of its Executive Committee. In that capacity he is responsible for developing and bringing to market innovative solutions for treating patients with high blood pressure, vascular system blockages and cancer. Mauling Naivety is Senior Vice President and President, Normalization Division for Boston Scientific and a member of its Executive Committee.

In this role, he is responsible for the innovation leader in less-invasive microelectronic implantable technologies used to treat chronic neurotic pain. Mauling Naivety is Senior Vice President and President, Normalization Division for Boston Scientific and a ember of its Executive Committee. In this role, he is responsible for the innovation leader in less-invasive microelectronic implantable technologies used to treat chronic neurotic pain. Senior Vice President and President, Neurological Mauling Naivety Michael Nosecones is Senior Vice President and President, MEME for Boston Scientific and a member of its Executive Committee.

In this role, he is responsible for Boston Scientific businesses in Europe, the Middle East and Africa. Michael Nosecones is Senior Vice President and President, MEME for Boston Scientific and a member of its Executive Committee. In this role, he is responsible for Boston Scientific businesses in Europe, the Middle East and Africa. Michael Nosecones Michael Nosecones Michael Phalange Executive Vice President and President, Medical Surgery Michael Phalange is Executive Vice President and President, Medical Surgery (Mediums) for Boston Scientific and a member of its Executive Committee.

In this role, he plans and executes Boston Scientific growth strategies for the Company’s Endoscope, Urology/Women’s Health and Normalization businesses. Phalange also oversees Boston Scientific operations in Canada and Latin America. Michael Phalange is Executive Vice President and President, Medical Surgery (Mediums) for Boston Scientific and a member of its Executive Committee. In this role, he plans and executes Boston Scientific growth strategies for the Company’s Endoscope, Urology/ Women’s Health and Normalization businesses.

Phalange also oversees Boston Scientific operations in Canada and Latin America. Karen Prangs is Senior Vice President and President, Urology ; Women’s Health for Boston Scientific and a member of its Executive Committee. In this role, she is responsible for developing and bringing to market innovative solutions for the retirement of various urological and genealogical disorders Karen Prangs is Senior Vice President and President, Urology & Women’s Health for Boston Scientific and a member of its Executive Committee.

In this role, she is responsible for urological and genealogical disorders Karen Prangs Senior Vic e President and President, Urology ; Women’s Health Karen Prangs Tim Pratt Executive Vice President, Chief Administrative Officer, General Counsel and Secretary Tim Pratt is Executive Vice President, Chief Administrative Officer, General Counsel and Secretary for Boston Scientific and a member of its Executive Committee.

Free Sample: Marketing paper example for writing essay

Marketing - Essay Example

Market research is used to fulfill three functional roles: * Descriptive function – Includes gathering and presenting statements of fact * Diagnostic function – Data or actions off particular market are explained * Predictive function – Allows an advantage to use opportunities as they arise in the changing environment Market research helps the organization balance these three areas to provide the highest quality and most useful information for decision making.

Develop hypotheses for testing, design draft test and use survey tools, recruit research respondents, collect, collate, summaries, quantify, analyses and Interpret data The hypotheses for this year’s Community Consultation report for THIS (a dolls of TEND) was: 1. For THIS to have an understanding of the community needs and its citizens expectations of its health services. 2. That the information obtained will provide an evidence base to inform service development decision making. 3. That the consultation process will positively engage the citizens through reflection on their own health needs and expressing what they expect of their Health service. The C report with 121 completed surveys from Tasmania residents.

The collected information relating to: Age, Gender, Daily duties, Demographics, Nature of volunteering, Suggestions for volunteer support, Health information, Self ranking quality of Life, Quality of life contributing factors, Suggestions for information THIS should provide public, Community services most used, Multiple use of services, Service improvement suggestions, Priority of services, Suggestions for improvement of services, Other suggestions, Internet, Well being element measures (physical activity, diet, alcohol, hobbies, mental activity, sleep, family/friends, volunteering, mooing, dental) The primary target for this consultation was defined as those who are permanent residents within the Tasmania Municipal area I. E. Those living south of the Duodenal Bridge and are referred to as the Tasmania Community. Secondary targets were other rate payers who live elsewhere and use services close to their place of residence I. E. Shack owners.

Surveys were distributed at health promotion days and community events where the surveys could be readily completed and collected. The information was collated and analyses by graphs, charts detailing numerically and written responses from the survey. Each chart has a written summary and each section of the survey included recommendations. The collated information was compiled into a report including title page, table of contents, executive summary, introduction, research methods, data, recommendations and conclusion. In conclusion the THIS found respondents to have good knowledge and practices around health and wellbeing, and the majority of categories in the Wellbeing elements and measures section were in aligned with health professional guidelines.

Respondents engaged with the survey and provided a range of suggestions. Respondents showed willingness to engage with electronic communication/information which is the way the sector is progressing; Also reviewed is communication and information, Gaps, and common themes relating to feedback. A table of recommendations is included after the summary, and is broken into three categories : Communication/limitation Provision Recommendations Service Provision Recommendations Volunteers It is a comprehensive 20 page report designed to inform of service development, fulfill agreement requirements and satisfy accreditation needs and provide input and direction for the sites three year Health Services Plan.

Free Sample: Marketing paper example for writing essay

Marketing - Essay Example

First, let’s define: what Is marketing? It is the action or business of promoting and selling products or services. Marketing is much more than Just selling and advertising. It plays an essential role in providing consumers with need-satisfying goods and services. Marketing is a subject that touches everyone’s life. It is the means by which a standard of living is developed and delivered to people. Well, marketing plays an Important role In society and affects my everyday life.

It offers outstanding career opportunities in such areas as professional selling, marketing search, advertising, retail buying, distribution management, product management and development and wholesaling or logistics. In a variety of non-business organizations including hospitals, museums, universities, government and social service agencies, marketing career opportunity also exist. Marketing is said to be the center of the business today. We all need marketing to get the things we need to live day-to-day. Marketing is everywhere and all around us, whether we see it or not. Marketing can be negative or apostle, but Its still there.

Some businesses use very little marketing techniques, others are very sophisticated t it. All of us as consumers, are affected by marketing daily. As to how marketing affects me, almost ever aspect is said to be affected by marketing. One of these cases, fashion and daily trend. It cannot be denied that we are eaten up by the fast growing advances of the fashion world. It Is marketing that every inch of it is given justice and fame which makes it very attractive to us. This is how we see what’s new and what’s trending: marketing. If it wasn’t for marketing, we would most likely be running around in our older siblings hammy-downs.

Its a naggers Instinct to want what they see. Marketing makes the fashion appealing to everyone. Sometimes they will target a certain group of people. Most of the erne though, marketing tryst to speak to everyone at once and get everyone on board. Lets face it, if something looks nice or a celebrity is wearing a certain brand, then we are more likely to go for that style. That’s exactly what marketing does In the fashion Industry. Dally trend Is what they put out everyday. Marketing makes us think that we should need to wear certain things a certain way. In some ways it’s almost like brain ash.

They make something appealing to our society so we will want to buy the said product. Marketing has many was to reach their consumers. One way Is through commercials. Commercials about everything from food to cars. Commercials reach the majority of consumers. Commercials promote the said product and make consumers want to buy them. First, let’s define: what is marketing? It is the action or business of promoting and marketing plays an important role in society and affects my everyday life. It offers whether we see it or not. Marketing can be negative or positive, but its still there. E eaten up by the fast growing advances of the fashion world. It is marketing that every inch of it is given Justice and fame which makes it very attractive to us. This is teenagers instinct to want what they see. Marketing makes the fashion appealing to everyone. Sometimes they will target a certain group of people. Most of the time more likely to go for that style. That’s exactly what marketing does in the fashion industry.

Free Sample: Marketing paper example for writing essay

Marketing - Essay Example

New urbanism can be defined as “aim to free people room dependence on driving to accomplish everyday tasks”. Lays Beach is a unique architecture. The 1 58-acre, 900 home communities come with multiple amenities. Mission Statement: “Lays Beach is a special place. Affectionately named for the matriarch of the towns founders. Lays Beach is a reminder that what once was can indeed still be. It is a life of balance, a life of beauty, a life of simplicity, a life of grace. Lays Beach is a life defined. I think that this mission statement is very well written for this company. They stress how important it is for one to feel relaxed when sitting, and they accomplish this through their mission statement. Identification details Company name and address: OBESE Company and 9581 County Why 30-A East Panama City Beach, FL 32413 Ticker symbol: privately owned company, so they do not have a ticker symbol Officers: Jason Comer was president, founder, and general manager of Lays Beach since 2002 and has given it over to now General Manager Jason White.

Chris Gent is named Chief Financial Officer. Parent company: none Subsidiaries: none Geographic market: They sell primarily to people in the southeast. Business tactics: Lays Beach home sale statistics lowest price is $1,249,000 and highest price is $1 Lays Beach lot sales statistics are lowest price $210,000 and highest price $1 , 100,000 Size and Location: 1 58-acres, with eventually 900 home communities. Currently there are 62 completed homes in Lays Beach, 8 homes under construction, and 18 to start in 2013.

They are located on the eastern end of Highway AAA in Panama City, Florida. Markets: Lays Beach only has one location, which is in Florida. Major equipment: Scalia Pool, Bonneville Press, Florida Wetlands, Parks, Health and Fitness, Amphitheatre, Community Center, Beach Club, Lake Marilyn are all amenities within the community. Part II: The Business Direction The majority of forecasting used at Lays Beach Resort is booked in the summer. The winter is a slower season due to the snowbirds. Full occupancy is in the summer, and partial in the postseason.

They engage the occupancy on the attractions that come throughout the year such as as the annual wine festival and digital graffiti. Most of the major changes at Lays beach have to do with additional construction projects as well as updated additional amenities. The addition construction projects include a beach club and cabana as well as a light dining facility. Additionally, there will be new recreational facilities constructed at the main location, which will include state of the art tennis and fitness facilities.

Lays beach maintains a close relationship with the Walton County Chamber of Commerce as well as the local convention and visitors bureau. The resort also is a major participant in the children’s volunteer health network hosting local charitable events and concerts. Lays beach has an agreement for its owners and guest to play on the nationally acclaimed camp creek golf club ours Just minutes away from the resort. There is continuing dialog between Lays Beach resort and the international vacation syndicate, resorts condominium international (RCA), about branching into the time-share vacation space.

Sean, the IT manager of Lays Beach informed me that their manager is currently pleased with the amount of technology they have, but are willing to invest in new technology if needed. The technology the manager thinks the organization could least afford to do without is their website. Their website is the most important way to give the community information on Lays Beach. Their website is divided into different sections of information. It includes videos of the resort, architecture of the homes, amenities, and more.

The resort software is designed for all areas of operation including but not limited to accounting, reception, spa and club management, inventory, and revenue management. One of the major types of the resorts software used by the industry is a software package that manages all aspects of the resorts operations. The management team feels like technology is essential to the operation of the resort. The communication devices, channels, and sources of Lays beach resort currently are he INQUEST computer software system to manage various aspects of the resort.

The management team feels that this software is adequate, but would like to transition into the use of robust software such as micron. The specific “green” initiatives being implemented in Lays beach is the first fortified for safer living community in the world. All the homes and buildings are built to Florist’s Green Home Designation Standard. Some unique factors that I have discovered researching was that Lays Beach drew inspirations from both Bermuda and the family courtyard homes of Antigen, Guatemala.

While researching I came upon an archive on the Alb Beach website that caught my attention was that Lays Beach has claimed the title of the world’s first officially “fortified” community, as certified by the Institute for Business & Home Safety. Part Ill: Service Concept The tangibles of Lays Beach Resort are: 62 homes 1 58 acres Amphitheatre Beach- walking distance Health and Fitness area 5 pools Nature Trail Lake Marilyn The intangibles of Lays Beach would be year round good weather and the location of the beach.

This is an environment to help you feel relaxed, balanced, and inspired. One of the most beautiful resort towns in the world, Lays Beach, is located on Scenic Highway AAA in Florist’s panhandle. They use environmental design cues to give a degree of tangibility and intangibility. The resorts extraordinary architectural vision drew inspirations from both Bermuda and the courthouse homes of Antigen and Guatemala. When final construction is complete, Lays beach will be home to 900 villas and courtyard homes, as well as restaurants, parks, and other resort amenities.

It is important to make sure the guests expectations and moods are in cue Perceive revive environment -Beach -Pool -Spa -Golf Course -Town Houses -Happy upon arrival -Relaxed -Tired Personality -Outgoing -Energetic -Organized Expectations -Politeness -Good service -Cleanliness Demographics -Families -Business -Travelers Physiological -Senses: temperature, smell, sounds, light -Information processing: directions to places within the resort Cognitive -Expectations to the serviceable: spacious, and on the beach Nonverbal cues and communications: -Uniform -Valet parking -Servers Emotional -High arousal or pleasure/displeasure Figure 3-1 Ambient Condition -Temperate Smell of candle -Music in lobby Use of Space -Homes -Lobby space Functional congruence -Golf course -Stores Signs, symbols, and artifacts -Direction signs Other People -Employees -Golfers Top of Form Environment “Serviceable” Outs Bottom of Form Individual Moderators Responses The environment and serviceable have to be managed by someone What factors can and cannot be managed by local manager include individual moderator, responses, and outcomes All of these factors are managed well by Lays Beach.

Culture Upon each creation, Lays Beach Resort set out to create a corporate mission tenement that would guide the actions of everyone in the organization. The goals, beliefs, and principles are the foundation and culture of the work they do everyday on behalf of their guest and owners. Lays beach has chosen to specialize within the hospitality industry by offering only experiences of exceptional quality. Their objective is to be recognized as the company that operates the finest resorts in the world. Lays beach is property of enduring value using superior and unique design and finishes, with a deeply instilled ethic of personal service. Doing so allows Lays beach resort to attics the needs and tastes of our owners and guests.

Their greatest asset and the satisfaction is paramount in everything they do. The training methods and incentives for managers and employees are continuing to transition and change. These are mirrored after some of the finest resorts and hotel properties in the world such as Ritz Carlton and 4 Seasons. Measurement of Service Quality The tools that Lays Beach uses to understand customer satisfaction are through Online surveys Questionnaires Press Releases Lays Beach Blob Baluster Jets Comment Cards or web based surveys l loved Lays Beach. Loved the White buildings and consistency. Loved the architecture and over all aesthetic of this development.

Loved the seashell like sidewalks on some of the roads here. This place really stood out to me. ” – Jessica W. “Lays Beach is our favorite vacation destination! The vacation homes are amazing with luxurious decor, private loggias and courtyard pools. The Scalia Pool complex is the most beautiful retreat I’ve ever experienced with infinity edge salt water pool, private cabanas, palm tree beds, hammocks and hot tub area lined with Italian Cypress . – Sue C. Lays Beach takes all of the online information gathering engines and trees ” puts into practice they feel are worthwhile. They allow these comments and ratings to be used to help them improve certain areas.

Co-production Lays Beach does not have any situation where they are required to co- produce the service experience. Guest Demands Lays Beach controls guest demand centered on occupancy through revenue management. This strategy is known to be effective The incentives that are offered to guests to encourage them to seek the service at one time rather than another would be discounts of drink at happy hour, adult pool and creation time to encourage owners and adult guest to utilize the facilities and not be bothered by minors. They also have special packages that are given to guests. Design and Blueprint I based my Blueprint Off reservation at Lays Beach: Greet guest (10 sec. )guest checks in (1 5 sec. )employees can’t find reservation (25 sec. 02 guest have been booked for the same home (1 5 sec. )guest makes another reservation (1 5 sec. )requested time is booked)suggests another time (30 sec. )0 Fail Point Attached to back Recovery According to Anne who works at Lays Beach there was an instance a failed situation occurred. The guests, Mr.. And Smiths room was not ready when they arrived, and they were very upset. The management had to give them a complimentary room for free. The husband and wife got a free bottle of champagne along with an hour visit to the spa. If I owned a hospitality organization I would recover a failure and go form “owe’ to “wow’ by essentially meeting my guests needs.

No matter the situation I would want my guest to know that this failure is being recovered, and they are still the most important need. The guest should know that we would do whatever it takes willing to compensate them. Overall I will try to make sure my guests have a good stay and forget out the service failure. An example of a failure would be in a catering event that specific item ordered for the event did not arrive. There was not enough food for the guests. The clients who had hired the catering service was so embarrassed they didn’t have enough food that the catering service had to pay the full expense. Part lb. Employees and Training There are 90 employees at Lays Beach.

The various education level ranges from a High School degree, College degree and, a master degree in hospitality and resort management. The various employees by diversity are from all walks of life. They have people working for them from all over the United States, and other countries. The employee selection process and procedures for Lays Beach are an application process, drug testing, background checks, over the phone interviews along with in person. Lays Beach determines which recruits are likely to succeed as hospitality employees by looking for employees that best fit their guidelines. The training process is very crucial, so they are looking for a person who is not only in good tidings, but will be able to Jump into the process without any trouble.

What selection methods they used are stated above. Front desk receptionist at Lays Beach The training methods used to help employees begin their careers at Lays beach, each with attend a 3 part introductory training program over a period of 90 days to learn and familiarize themselves with the work environment. Lays Beach provides tailored, management specific orientation for all managers. These are either new to Lays beach or newly promoted from within. This program is designed to give new managers the skills and tools need to succeed in heir new role. I had an over the phone interview with Anne, an employee of Lays Beach. I asked Anne how she felt about the employee training process.

Anne told me, ” I love working for Lays Beach. I am the front desk concierge and I love having personal interactions with whoever comes in. We have many different positions in our organization, and I am very pleased with mine. ” Ann.’s manager is checking in with her daily about how the day is going. He wants to make sure all the customers are satisfied and that their needs are put first. I asked her about any verbal praise he might get, and she told me its rare for her manager to verbally praise her, but when he does she feels encouraged. Anne told me that she feels empowered in her job. She is able to do many other tasks without his approval.

He trusts her Judgment in making customers happy. Part V: Your evaluation and assessment of the operation’s service management certainly many features that can validate the high distinctions that it has received from various media sources. I have had the opportunity of visiting this area of Florida as well as staying right next door. I have several specific observations that I would like o discuss that give recommendations for improvements in making the organization an even better facility. The location is considered a plus for many people especially from a global perspective yet from a targeted resort area it is located on the extreme area of the traveler’s choices.

It needs to really market ways to draw people in to explore so that people will want to eat at the restaurants, check out staying for future travel, or even for purposes as inquiring into an investment or 2nd home. I was unable to really find a market strategy in place that helps beyond money stumbling onto the property. I also seemed to notice in studying the area and services offered that there was not much activities that allowed the pubic to come and take part in its beauty and resources. I would think concerts, parades, art shows, farmers markets, sand castle sculpturing etc, could be great ways to bring itself into the community without the community having to instigate the relationship.

Finally, I think that Lays Beach has a selling point of not looking commercial and also giving a strong feel off Greek Island feel in North Florida but it is missing out on ore visibility of what they are. Its white crisp look can be at times a harsher feel that you may not be wanted. I think signs that invite guest in will give the look a feeling of warmth one that says come in and not keep out. In closing, I personally have gained much for this project well beyond the book smarts of a Service Operations Analysis. Being an engaging and relational person I was drawn to the cooperativeness of the organization and the help that they graciously gave me. In fact, I am considering to the idea of a destination wedding one day and where else but Lays Beach!