Free Sample: Marketing Analysis of Telecom Industry in Pakistan paper example for writing essay

Marketing Analysis of Telecom Industry in Pakistan - Essay Example

She teaches us in the best ay using her personal experience and knowledge. She makes us think and work for the betterment of the society and not to be Just individual. In recent decades the telecommunication Industry started to emerge in Pakistan and in middle of 2000 it grows tremendously well. The telecoms industry developed very quickly and most of this growth can be attributed to cellular and mobile growth. On 2007 the growth rate of Industry was 80. 7%, which was very much beneficial for all stake holders including government.

That growth had certainly influenced the economy of the country. Similarly as compared to 2007 the growth rate of Industry clines in 2008 and it was 39. 4%. 2008 was also a difficult year for Pakistan economy. In 2008 the industry had a slow and This factor changes the whole industry and nowadays companies focus more on technology than COMPETITORS; A high level of competition exists in telecoms industry of PAKISTAN. Major competitors are MOBILITY, BOONE. WARD. GONG and TELETHON. ThiS tough competition effect the whole industry. This competition enforces companies to minimize their profits in order to survive in the market. CUSTOMERS; Customers are the back bone in telecoms industry. All the industry depends on their needs and wants. Their needs and wants changes time by time and all companies do their best to satisfy them.

Therefore telecoms industry is directly influenced by its customers. (7) Target Market Now the growth of industry is not up to the mark and has decreased a lot as compare to few years back so it increased competition and make the companies fight for market share. The target market of the companies in Telecommunication Industry would be: House wife and women (mostly in rural areas). First time subscriber. (8) Competitive Analysis The early growth in the industry has motivated many Investors. So many cellular and mobile service provider companies came in Industry to provide services.

There are six cellular and mobile service providers working in industry. The strong player is Mobility who holds the market. Mobility was the first GSM cellular service provider in the country that’s why enjoying large market share followed by Telethon, Boone, Ward, Gong and Insulation. There is a harsh rivalry between Mobility and Boone. They are fighting each other to dominate the industry, but Mobility has experience which is key for them to hold their domination. Telethon and Ward are also competing, they are also successful to adjust themselves in the Industry.

Gong the last comer in Industry did Just enough to capture market share in this hard competition. Insulation has gone out of competition and might end their operation in near future. (9) Personal Recommendation The recent growth rate of telecoms industry is very much concerning for the marketers and companies working in Industry. The industry still can growth and cover up its position in the market because opportunities are available for it. As we hint so the threat of substitute is not a concern because the Industry has built his Image and it has very vast scope.