Free Sample: Marketing and Customer Service Level paper example for writing essay

Marketing and Customer Service Level - Essay Example

This Temperature ad appeals to your physiological needs. Everyone knows how important it is to get a good night of sleep; this can be the determining factor for some people, whether they will have a great day or a really poor one. Sleep Is essential for your health and well-being, so when you see a Temperature commercial or ad It automatically piques your interest. They offer more personalized comfort and more response to your body. According to Temperature. Com “[email protected] material responds to your body unique shape, weight, and temperature, automatically adapting to support your body.

So whether you sleep on your back, side, or stomach (or change positions during the night) the mattress conforms to you. You get the exact support and comfort your body needs. ” Their ads promise no more backaches when you wake up, no more feeling drained after sleeping for hours, and now you can adjust your side of the mattress, If you prefer sleeping on a harder mattress, you can Just turn the dial up and vice versa. This newspaper ad Is about food In Its local footsore. Food appeals to another one of our physiological needs.

This ad shows penitential consumers how they can have the foods they want and also the foods they need, at a low price. Most food ads either go with cheap prices or instant meals. We have a desire to fulfill this need for food but most of us do not really want to invest hours into preparing a meal. 1. Explain how adjusting the customer service level could improve a marketing mix. Illustrate. Basically the marketing mix is the 4 AS, place, price, production (product) and promotion but without customer service or the customer, focusing on those 4 Fays is pointless.

Knowing the needs and wants of your consumers, is something you need before you can start on the process of evaluating and determining your marketing mix. Adjusting the customer service level could help you figure out your marketing mix easier. For example, place, most customers want convenience as their location when purchasing products, if a product is not convenient you can possibly lose sale. Price- Setting a price to high could turn away customers, but setting it too low can also have the same affect. Communication is also an important way of adjusting customer service level.

Through communication, you can make a customer feel appreciated. Allowing them to write reviews on your site, Instead of having them wait 24 hours to have their problems address, have 24 hour live customer service representative. Or If you are going to use the 24 hour replying system, make sure it actually works and that customers are getting replies wealth this time frame. The bottom line Is each customer wants to feel Like they mean something to the company; this creates customer loyalty and expands the customer ass.

So adjusting your customer service level Is very Important. Marketing and Customer Service Level By billionaire some people, whether they will have a great day or a really poor one. Sleep is essential for your health and well-being, so when you see a Temperature commercial or ad it automatically piques your interest. They offer more personalized comfort and more response to your body. According to Temperature. Com “[email protected] material can adjust your side of the mattress, if you prefer sleeping on a harder mattress, you an Just turn the dial up and vice versa.