Marketing and Food Cart - Essay Example

This chapter consists of brief summary of articles, findings of the study that are related to the present study. It contains foreign and local literature, foreign and local studies. Local Literature According to Missile M. Malicious of entrepreneur magazine Philippines, Small capital, easy set-up and a good chance of success are just some of the reason why Food Cart Business is thriving in the Philippines.

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If you will look at the market trend today, Food cart business is the choice of most aspiring entrepreneurs. A mobile food cart is a business where you can start on low capital ranging from POP,OHO to a maximum of IPPP,OHO. But It could be a little lower though, depending on how you will put It up -? by franchise or on your own. Some companies offer food cart franchise for as low as POI,OHO per package that Includes, the cart, product, uniform for the crew and training.

Over the last few years, food service carts have sprouted all veer the metro -? from MR. and ALERT station, malls, sidewalks, church, schools, markets etc. – name it and for sure, you’ll find a food cart there. Today, there are about 800 different food cart formats available in the market-pizza, waffle, flashbulb, simoom, rice toppings, and baked goodies, rice in a box, hotdogs and a lot more. Industry estimates that more than Pl billion in sales are turned over every year from the food cart businesses.