Marketing and Swot Analysis - Essay Example

No co-branding. Imitation of other designers. Opportunities: Expand Online. Growth worldwide. Diversification Into other markets. Manufacturing in countries such as Spain may decrease due to the Euro crisis I. E. High unemployment. Threats: Other competitors. Reputation of Imitating other retailers. Manufacturing In countries such as Spain may increase due to the fluctuation in the Euro currency. What are the financial implications of each item in your SOOT analysis? Cheaper products may mean fewer profit margins. No advertising saves costs.

So by keeping sots down and reducing wastage they can maintain large profit margins and be as competitive as the others retailers. Due to not having a great online presence or focusing on selling online, might be losing online sales. Which ones Involve the provision of cost Information? Finding out the latest designs/ trends of clothing through market research. Technology and communication Infrastructure cost. Cost In researching the location of the business. Sara’s Retail 1) Soot Analysis of Sara’s. Costs to invest in stores. Weaknesses: Quality may not be there.

No advertisement. Inline presence Isn’t great. No co-branding. Imitation of other designers. Opportunities: Expand Online. Growth worldwide. Diversification into other markets. Manufacturing In countries such as Spain may decrease due to the Euro crisis I. E. Which ones involve the provision of cost information? Finding out the latest designs/ infrastructure cost. Cost in researching the location of the business.