Pure services and products are hypothetical extremes as every product today is associated with some level of service. The Traditional APS 1) Product: According to Phillip Kettle, “A product Is anything that can be offered too market for attention, acquisition, use, or consumption that might satisfy a need or want. ” products include physical products, services, persons, places, organizations, and ideas. Products have various attributes such as quality, variety, design, brand, packaging, services, and warranties that can be manipulated depending on what the argue market wants. ) Price It Is a value that will purchase a specific quantity, weight, or other measure of a product. Price Is the only marketing mix variable that can be altered quickly. Price directly influences 3) Place Place mix deals with the physical distribution of products at the right time and right place. For example, a customer usually purchases toiletries from nearby retail stores. He development of marketing strategy as it is a major factor that influences the assessment of value obtained by customers. Distribution channels may also be used
In marketing strategy to differentiate a product from Its competitors. A company uses distribution channels Like retailers, wholesalers, merchants, brokers and value added resellers. 4) Promotion This includes the methods to communicate the features and benefits of the products or services to its target customers. Some common methods include advertising, sales promotion, direct selling, public relations, and direct marketing. Promotion is a key element of marketing programmer that is used to favorably Influence target customers’ perceptions to facilitate exchange between the marketer and the customer.
SQ. What is sales promotion? Explain any eight tools of sales promotion directed at consumers. Answer. Sales promotion is generally defined as those marketing activities that provide extra values or incentives to the sales force, the distributors, or the ultimate consumer and can stimulate immediate sales. Sales pro motion Is generally broken Into two major categories-?consumer-oriented and trade- oriented satellites. SQ. Define Environmental scanning. Explain Delphi technique and scanning SQ. Personal selling focuses in on ‘personal’ or ‘one to one’ selling.