Free Sample: Marketing Mix paper example for writing essay

Marketing Mix - Essay Example

How to lose weight painlessly Intro: Nowadays, dieting becomes fashionable. More and more people are eager to go on a diet, however, they suffer a lot from dieting. Some of them might have physical illness. What’s worse, extreme dieting even can lead to dying. This article will demonstrate the damage to the body caused by dieting and introduce the ways to lose weight painlessly. Body: In order to lose weight, many people choose to diet, yet it will lead to the physical harm to them, such as digestive diseases, anorexia, the decline of brain’s function, etc. In some case, it will lead to die.

According to the Auk’s Daily Mail, a professor of Harvard University found that dieting can make the brain get stuck so that the brain have no time to ponder over and calculate. [1] The professor explained in the report that because dieter thinks more about the calorie and the reason why they eat food after meals. In the process, they do not have time to think deeply about other thing. Furthermore, the function of their brain is influenced including logical thinking ability, the ability to solve problems and the ability receiving the news. Otherwise, it takes plenty of energy to build and operate the human brain.

Without enough nutrition, the cells of brain will be damaged so that the memory and the intelligence will be declined. That is to say, dieting may let dieters become a foolish little by little. Apart from the damage to the brain causing by dieting, dieting can cause the function of digestion declined, in the end dieters might have anorexia, which is a disease can lead to death. According to the report on BBC Chinese newspaper, a 19- year-old man in Nanjing died of anorexia on Monday, Modern Express reported. The man was a college student who was diagnosed with anorexia two years ago. Although he was more than 1. Meters tall, the student weighed only 30 keg after becoming ill. Gangs mother said he kept looking at himself in the mirror, and always weighed himself after eating. [2] At the first stage of dieting, dieters might be disturbed by digestive disorders. Little by little, they will be resistant to the food and once they eat food, they will spit it out, which causes the psychological, endocrine and genealogical problems. Although the symptoms can be corrected if the patient is diagnosed and treated in time, about 10-15 percent of anorexia nervous patients die, usually after losing at least half their normal body weight. 3] As a consequence, dieting needs temperateness. Losing weight improperly can only turn chasing beauty into harming ourselves. Now that excessive dieting do harm to body, in which way can we lose weight without destroying ourselves? Actually, losing weight does not necessarily mean dieters need to suffer a lot. One easy way is to drink milk every day. Recently, report shows that milk is an effective food to control weight. [4] DRP. Michael B. Camel from University of Tennessee did an experiment, in which he let some American patients who have high load pressure drink milk every day.

As a consequence, their blood pressure was modified. What’s more important, their weight declined by 11 pounds in the end. It is because the enriched calcium in the milk can reject the producing and accumulating of fat. Canadian Quebec Family Institute referred that, when body content of calcium goes down, our body will secrete a kind of hormone called “Clitoral”, which can promote fat to save in our body. [5] It means once body intakes enough calcium, the fat is not easy to remain. And it is no doubt that milk is the best source of calcium.

So adding milk into your diet is a both clever and effective way to be thin. Perhaps, you never think of that sleeping regularly is benefit for dieting. A study published October 5 in the Annals of Internal Medicine has revealed that cutting back on sleep reduces the benefits of dieting. [6] The participants in the study were placed on an individualized, balanced diet, with calories restricted to 90 percent of what each person needed to maintain his or her weight without exercise. As a result, in the situation that all other factors being equal, the dieters who slept 8. 5 hours a day lost 3. Mounds of fat and 3. 3 pounds of fat-free body mass (mostly protein). While those in these 14 days sleeping 5. 5 hours a day lost an average of 1. 3 pounds of fat and 5. 3 pounds of fat-free mass. In other words, guaranteeing enough sleeping time can make you thin unconsciously. Therefore, if you do not want to control your eating to lose weight, Just proper sleep will make you slim. Summary: Dieting to lose weight not only makes the process of losing weight painful but harms physical health. On one hand, excessive dieting is harmful to brain’s cell along with the declining of memory and intelligence.

Free Sample: Marketing Mix paper example for writing essay

Marketing Mix - Essay Example

Broadly speaking, in order to maximize profits, different firms use distinct tools to perform strategy and decisions, such as SOOT analysis, PESTLE analysis and marketing mix analysis. In terms of the marketing mix, as an important concept in the subject of business studies, it refers to “a balance between the four main elements of marketing [is] needed to carry out the marketing strategy. It consists of the ‘ups’: product, price, promotion and place” (Marco’s and Surprised et al. , 2011:141).

Firms can build an effective marketing strategy by using the marketing ix as a tool, and it is possible that business will fail if the marketing mix is not correct. The aim of the essay is to analyses elements of the marketing mix. Initially, it will discuss four elements, which are the product, price, place and promotion respectively. Then, it will evaluate the most vital component in the marketing mix, which is the product. The first component of the marketing mix is the product. “A product is a good or service produced by a business or organization, and made available to the public for consumption” (Ashcan and Merrill’s et al. , 2008).

Each product has a different feature, which could be the unique selling points of them. Roams and Coat (2008:152) attempt to define this term is, “A unique selling point (USPS) is a short statement that explains why a customer should buy from you instead of your competitors”. For example, Apple Corporation has a unique and independent operation system for their phone. It has been argued that there are three levels of product, first of which is core or generic product (Levity, 1986:361). This is the basic and general physical product, in other words, it is the product that has minimum features and the consumer would expect it to have.

In a microwave oven example, it should have enough space inside to put food and it would be expected to work effectively. The second level of the product is known as actual or tangible product. This is, touchable and physical property of the product. Young (2008:130) suggests this level of product will contain the product’s name, style, brand name, label, packaging and quality level. This level of product provides a material and a clearer image of the product to customers. The next and last level is called augmented product.

Leader and Kristin (1990:12) explain this product provides privileges and additional services to the consumer; it also can reflect the differentiation of the product. For instance, services such as free delivery, discounts and additional purchases. The second element of the marketing mix is price. There are two main factors can determine the price of product, which is price elasticity and pricing strategy respectively. Blithe (2012:154) examines the elasticity of demand will illustrate that different categories have different extent of sensitivity when the price changes.

Consequently, it could help firms make a better decision when they set the price. Thompson and Machine (2003:65) support that, “a business must know how responsive their products are to price changes so that they can assess the potential impact of, say, special offers or a price increase”. The next factor is the pricing strategy. Also, it is more imperative than price elasticity when firms make their price decisions. Firms use a serious of pricing strategies, however, the pricing method of cost plus is used most commonly, which is the basic form of all pricing decisions.

It refers too business calculates the average cost and then add a mark-up to the final selling price. Ashcan and Merrill’s (2008:347) point out another price strategy is called discriminatory pricing; this means a firm set different price for different target groups. As the description from Thompson and Machine (2003:65), discriminatory price refers to “different price is charged to different group people at different times”. For instance, a cinema charges a different price for students and adults. Besides, it charges different for daytime and evening showings as well.

In addition, psychology-pricing strategy is also used quite frequently in supermarkets. For example, Morrison sell a bottle of milk El . 9 rather than E, hence customers will perceive the price as being lower. Levity (1986) argues discriminatory pricing mainly relies on emotional responses from the consumer. The third component in the marketing mix is the place. It concerns the way in which a product is distributed. Stepson (2005:16) points out “the ‘place’ decision involves making the product or service available to consumers in the most appropriate way’.

Distribution channel as the most important factor could affect the decision of the place. There are numbers of factors can determine how the product is distributed. Blithe (2012:173) suggests one of them is the marketing aim. The increasing scale raised enterprise intends to expand as wide a distribution as possible. Furthermore, legal restrictions should be regarded as well. Stone (2001) states there are numerous products are not permitted to sell in some places. For instance, it is forbidden to sell the alcohol at the petrol station.

In general, direct distribution, retailers, wholesalers and agent are four core channels of distribution. Direct distribution is the producers sell products to customers directly without intermediaries. Blithe (2012:175) explains this, “direct distribution channels are typical of personal services such as hairdressing”. For retailers, it is an organization that offers goods to customers. Tests and Wall-Mart, for example. In addition, Ester (2005) describes that, in many market, wholesalers act as a link between producers and consumers.

Wholesalers usually buy goods from manufacturers then sell goods to the final consumers or retailers. In contrast, agents do not actually purchase goods; they only help manufacturers to sell. Thompson and Machine (2003:80) claim that, ” agent never actually owns a product, they usually once buyers and sellers and manage the transfer of the good” The final element in the marketing mix is promotion. Promotion is not only advertising but also a communication tool between producers and consumers. “promotion is about communicating with customers and potential customers” (Ashcan and Merrill’s et al. 2008:331). Promotion is essential for a product because it is able to increase the demand for products. Young (2008) suggests promotion can raise emotion, concern or awareness for products or issues. In addition, promotion can protect and preserve the market share as well. The methods of above the line and below the line are two main types methods of promotion. As for above the line promotion, it refers to a firm uses the advertising media but does not has direct control. The most recognizable face of advertising is television.

Because of it can provide the introduction of product with colorful images. Wilkinson and Coates (2008:373) state that, “television has the advantage of being memorable, as it can present both moving images and sound”. Thompson and Machine (2003:74) examines the below the line promotion includes promotional media over which the firm has control. For example, personal selling, it means a salesman or a sales team who regularly visits consumers in person. Having introduced each element of the marketing mix, the essay will now evaluate the most crucial element in the marketing mix – product.

There are two principal reasons for product as the most important element in the marketing mix. First of all, product as the key component makes the entirely process of the link between customers and producers possible. Amount of sales promotion and price reduction will not help an enterprise to achieve their market target if the product is not appropriate and attractable. Stepson (2005:24) agrees with this view that, ” a balance and integrated mix is essential, but without a product that offers customers real and distinctive benefits, even the best-laid marketing plans can be wasted”.

In the mean time, Kanji (2007), in her work, Marketing Management, suggests that the product or service is the most vital element, without a good product, you have nothing. Furthermore, Dock and Halberd (2001) sustains that the attention of customers will be attracted if a firm can develop a high quality product, hence, the profits that the firm makes will increase. As a result, the potential for cuisines success is significantly enhanced. The second reason is that products enable to decide a firm’s profits, sales, market share, image, reputation and stature.

Additionally, product can also determine the scope and direction of a company’s activity. Product acts a heart in the whole marketing mix. Most of the scholars support that view. Stepson (2005:24) points out that, “the product is usually considered to be the most important component of the marketing mix”. Stone (2001) believed that in most case the product itself is the key to a successful marketing mix. However, there will be instances that when other monuments dominate the marketing mix.

Wilkinson and Coates (2008:346) argues that, ” At a festival, only one type of bottled water might be available, so the place is the most important factor”. In contrast, Baker (1991) claims when consumer with limited money might choose the product with the lower price, this is due to consumer has insufficient resources to purchase additional products. In this case, price is the most significant component. To recapitulate, the essay has introduced and analyses four elements – product, price, place and promotion in the marketing mix. Marketing mix as a tool is able to alp firms make efficient business plan and strategy.

Free Sample: Marketing Mix paper example for writing essay

Marketing Mix - Essay Example

Assignment on “International Business” Marketing Mix of Apple Inc. Submitted To: Proof. Deepen Chatterer Babushka Prate Sings Knap Fijian Introduction Submitted By: Motif Malaria Apple, Inc originated from the friendship and mutual interests of Steve Woozier and Steve Jobs. The Two collaborated in the development of the “Apple I in the early sass. The Apple I was a step ahead of most computers of the time featuring a use of TV as a display system and a cassette interface for recording programs.

After obtaining financing for the development of Apple II, the Apple Computer Company as formed in 1970. As the growth of home computer use grew, Apple grew with it. In 1980 the company issued its initial public offering of investment stock. Apple next introduced the Macintosh Computer in 1983 during the Super Bowl. The computers desktop publishing features provided the foundation for future innovations that have become standard for the company. Today Apple, Inc has more than 33,000 employees and revenues exceeding 42 million dollars.

Marketing Mix of Apple is as follows: Product * Portable Computers – including Mac products such as Mac Book Pro, mimic, Macro Air, Mac Mini, Serve * Servers – including Serve, San, Macro X Seer, Emblem. * Accessories – including Magnanimous, Keyboard, Led Cinema Display. * Wi-FL Based Stations – including Airport Express, Airport Extreme, Time Capsule. * Developer – including Developer Connection, Mac Program, phone Program. * pod – including pod Shuffle, pod Anna, ‘pod Classic. * phone – including phones, phone, pad. Tunes – including movies, TV shows, audio books, games. * Peripheral products – including Printers, Storage devices, digital videos and cameras. Price Apple is a premium brand computer that does not attempt to compete on price. The company has reduced prices after some initial product launches. It uses skimming and premium pricing strategies. * The Applied is priced at a minimum of $499. * The Apple phone costs begin at $99. * The Apple pod Classic is priced starting at $249. * The Apple pod Anna costs $149. * The Apple Mac Book costs $999. The Apple Macro Pro is priced at $1199. * The Apple Quicktime Pro for Windows costs $29. 99 * Apples pad pricing strategy includes the flexibility to lower the prices if consumer espouse dictates such action. This would be consistent with a similar $200 price cut on the phone in 2007. * In 2009 Apple announced a reduced cost pricing structure for Tunes – songs will cost 69 cents, 99 cents or $1. 29. He said the “vast majority” of the songs will cost 69 cents. Changes are said to be a response to a slower pace of music downloads.

Place * Apple, Inc Headquarters are located at is located at 1 Infinite Loop, Cupertino, California. * The Apple Consultants Network includes independent professional service providers and technology consulting firms that specialize in Apple and third- arty solutions. Certified on Apple technologies, these providers deliver on-site technology services and support to home users and businesses of all sizes. * Apple service providers are certified technicians, who complete regular Apple training and assessments, and offer repair services, and exclusive access to genuine Apple parts. They are located in Asia/Pacific, Africa, the Middle East Europe and Latin America. * Apple has over 200 retail stores worldwide including the US, UK and Canada. Apple recently opened a new retail store in Shanghai China. Promotion Apple, Inc offers special discounts on refurbished Macintosh computers, pod Nanas, and the BIB pod Touch. In each case a 1 year warranty is included on the all products. * Apple, Inc authorized Training Centers are located throughout the U. S. ACH provides instruction in Mac systems, Mac SO X, and Apple’s professional applications. A wide range of certification exams and courses offer innovative learning opportunities for IT and creative professionals, educators, and service technicians-?delivered exclusively by Apple Certified Trainers. * The Apple Consultants Network website provides a search tool allowing visitors to locate nearby certified Mac product consultants in the U. S, Canada, and a number of international locations. * The online Apple Store offers free shipping for orders over $50. The online Apple store offers Tunes gift cards. * Apple provides a $100 rebate when you purchase a Mac or specific printers from the online store. * Apple has packaged back-to-school offers, including some aimed at college students. People * Stephen P. Jobs is the Chief Executive Officer of the Executive Board at Apple, * Non Executive Board Directors include William V. Campbell, Millard S. Drexel, Albert Gore, Andrea Jung and Author D. Elevations. * Key Senior Management team members include Timothy D.