The report and the presentation should consider the key characteristics of the product, the promotion methods and each component of the adjusted marketing mix. The report needs to evaluate the contribution made towards the organization’s marketing objectives, strategies and desired positioning. Procedure 1. Research the marketing of your organization’s products and services. 2. Identify the key characteristics of the products and/or services and their significance to the market. 3. Review pricing policy and analyses pricing variables to determine their effect on demand.
Include a copy of your organizations’ policy and submit It as evidence along with your report. 4. Analyses the significance to market outcomes of: a. Promotional methods b. Customer base c. Channels of distribution d. The level of customer service provided. 5. Establish the marketing mix components. Include information on how each element of the marketing mix has been used. Analyses and test their significance to each other and relevance to customer base. 6. Identify environmental factors and assess their potential impact on the marketing mix. Identify customer/consumer priorities, needs and preferences and the way they impact the marketing mix. 8. Consider product, pricing, promotional activities, distribution channels and service variations. If additional products or services or new products will be offered, evaluate these against marketing objectives, target market characteristics and desired positioning. 9. Analyses the marketing mix in relation to your organization’s strategic and operational marketing objectives. Select the most appropriate mix and explain your decision. 10.
Monitor the performance of the organization’s products and or services in order determine which components should be tested. 11. Evaluate the implications of altering one or more components of the marketing mix in response to market factors and consumer response. 12. Adjust components of the marketing mix in response to test results, ensuring that the final mix meets: a. Budget requirements b. Organizational strategic objectives c. Operational marketing objectives d. Desired market positioning. Discuss whether or not any further adjustments were needed In order to meet these acquirement. 3. Write a report to address the above points. Specifications You must provide: ; a written report (eight to ten pages) ; all relevant workplace documentation to support your research, including: o an organization mission statement, outlining business objectives oh market research report, defining the target market o a marketing plan and/or strategy including budget o a marketing campaign including marketing mix components and monitoring processes o pricing policy. ; a presentation of 10-15 minutes.
Your assessor will be looking for a report and a presentation that: ; addresses each point of the procedure described above ; establishes the marketing mix for a specific market ; evaluates each component of the marketing mix ; demonstrates the monitoring and adjusting of the marketing mix ; demonstrates culturally appropriate communication skills to relate to people from diverse backgrounds and people with diverse abilities ; contains the literacy skills needed to analyses market information, write in a range of styles for different audiences and interpret requirements ; contains the innumeracy skills to interpret test results and to manage marketing budgets ; demonstrates Organizational and time management skills to design and adjust a marketing mix.
Candidates must demonstrate their knowledge of: ; key provisions of relevant legislation, codes of practice and national standards that affect business operations ; Organizational policies, procedures, products and services ; principles and concepts of marketing such as buyer behavior and the analysis of elements of the marketing ; statistical techniques. Assessment Submission: You must submit both soft copy and printed copy of your answers. To upload your answers: *Create a cover page clearly indicating your name, student id, assessment no, unit name and your course name *Provide header and footer on your document indicating your name, student id and page number accordingly. To submit printed copy to your Trainer: *Place the “Assessment Cover Sheet” provided by your Trainer on top of your document. Fill it up and sign appropriately.