Marketing Skin Care Product - Essay Example

Just wanted something to aka my skin look and feel good but at the same time help prevent break outs. The solution is “GloW’. The name says it all. It will give you radiant, clear skin. “GloW’ skin cream is not a need, it’s a want. Therefore, we must stand out above the many other products on the shelves. Our target audience is teenagers through early thirty year old, middle class women who are looking for radiant, clear skin at an affordable price. The best way to market to these women is through the internet and magazines.

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Glow skin cream is different than other skin creams on the market for many seasons: After Just one week of use your skin will look and feel healthier, more radiant, it provides light-weight coverage, hydrates and smoothen skin, visibly reduces redness, conceals flaws, it’s infused with minerals and antioxidants, and has SSP 15 protection all in one bottle. Some beauty products have enough chemicals to clean a toilet! “GloW’ skin cream is all natural and helps your skin to look its best. “GloW’ is targeted to attract teenagers to early thirty-year old females.

Let’s face it; teens won’t be purchasing this product on their own; parents will love the cost. The product is affordable enough that they will be repeat buyers. If ordered online a discount will be given to buyers who purchase more than two at a time. According to the woman we surveyed they were happy with the way the product works as well as the reasonable price. “GloW’ is available for all skin types and nationalities. Different woman require different needs depending on their skin type, their geographic location, and nationality.

A woman located in Florida tends to need a product that protects against sun damage, where a woman located in Denver would need meeting to help with dry skin; “GloW’ has different products featured towards these skin types. Packaging is aimed towards a younger crowd as well; hot pink with gold lettering. It’s attractive and girls; young and fun looking, but also has a touch of elegance. It will stand out on the shelf or online. It won’t be an eye sore, but it will grab your attention as you check out the shelf for a product. Teens these days are on social media sites all throughout the day.

When they wake up in the morning they log in to Faceable; as if it’s the morning paper. I would advertise on this site; as well as many others. Twitter and Youth, Just to name a couple are great for targeting a certain market. Each site gives you options on whom you’d like these ads to pop up for based on the users demographics entered when they created their accounts. Google also offers an option similar to this. If a person were to enter in their search certain key words then your ad would be on the side of the page results. You choose the keynoters that go along with your ad.

For example, if someone were to search: face, cream, or skin care; then our ad for “GloW’ would show p on the side of the search results. The Internet is a great resource to take advantage of for advertising. Most people are on the internet at least one time a day; as long as the ad is catchy, it will get someone’s attention. Another great place to advertise to the twenty to thirty year old woman would be magazines, such as Cosmopolitan. For a fee you are able to get product ads located throughout the magazine, I would utilize this option and put a coupon on the ad to get the product at a discounted price.