Free Sample: Marketing strategy paper example for writing essay

Marketing strategy - Essay Example

What Faded strengths provide it an advantage against UPS? The biggest advantage that Faded had over UPS high speed internet tracking system that provides easier and better tracking service for all customers Including large businesses. UPS did not have this technology the time Faded had It, UPS only had their trucking service meanwhile Faded invested in their tracking systems as well as their alarm delivery system that contain tracking systems too. 2.

Was It a good Idea for Faded to follow UPS Into the “trucking business? I believe It was because UPS was offering competition to Faded because they were guaranteeing on time delivery service three days after and order or money back guarantee. When Faded decided to offer ground delivery, shippers and customers using Faded Home Delivery and Faded Ground (business to business) would be able to call up the same website that Feeder’s air express customers used to track packages (Gain, Haley, 2009).

Faded believes that this is their strength. 3. What impact will the Internet have on the shipping business? The Internet became n essential tool for delivery service because it allows for customers to track and see the whereabouts of their packages. Margins should rise, as Internet would boost the flow of boxes to apartments and suburbs. According to UPS, business delivers in the late morning and residential in the afternoon Cain, Haley, 2009).

Density scale were a big part of this. 4. If you were an investor would you invest in Faded or UPS? Why? In my best Judgment, I will choose Faded because they offer whatever it takes to give what a company demands. According to the article, Cisco wanted precisely timed livery service and choosing between UPS and Faded, UPS did not give the amount of enthusiasm as Faded. The problem for Cisco was that a big client might order 100 routers at a time.

Cisco wanted for their customers to receive their orders on time (Gain, Haley, 2009). Faded could easily coordinate shipments when Coco’s factories were running smoothly. Faded spent 100 million on a project to avoid Cisco to spend money on inventory kept In warehouses and If successful, It meant system changes and ripping up the physical plant and changing how drivers did things and take away the need for warehouses.

Free Sample: Marketing Strategy paper example for writing essay

Marketing Strategy - Essay Example

Samsung note produces smartness for the blind people where they can manage contacts, using speech Input to send text messages and tag previous routes or hazards using navigation APS Laptops off-the-shelf laptop computers equipped with screen-access technology or specialized devices for the blind, often referred to as undertakers or personal data assistants Audio books which is play on special playback equipment Special gadgets such as B-Touch Mobile Phones, Braille Rubin Cube, Safe and

Sanitary Mug, The Eye Stick – Walking Stick that Sees, Tactile Flash Cards for Learning, Feel the Time, Sign Language Vole Translator, Navigation Bracelet, Touch Color Painting Tablet, Color Sensor Helps See with Sound, Braille Polaroid Camera and others. Setting advertisement budget. What should be the infomercial and how to script the advertising message? What should contain advertising communication that it has worked most effectively increase sales? Design advertisement and product packaging …..

Advertising Design – this Is the beginning of its creation, the first stone. Certainly one of the important and crucial moments because of the appearance, layout, colors, and other nuances of the design depends on how many responses to ad your company. And as for the product packaging the seller tells the buyer about the benefits of the product, status, recognition in the category, as well as enhancing loyalty and helping to make a choice. The four main criteria successful package – this recognition, functionality, uniqueness. Navigation. Scheduling advertising. Exhibitions and technology fairs I can communicate with potential customers, suppliers and subcontractors , who are interested in information and networking ,you keep track of market trends and evaluate the position of the enterprise market , I can present my product, exchange information with other disciplines , draw rational ideas in the behavior of competitors and study them policy, analyze the responses of visitors about quality, prices, products, services firm and Its products, services to Its mall competitors and also carry out large-scale promotional activities to promote products exhibitor services using a variety of means Forecasting product’s sales and demand.

Sales forecasting provides the basis for comparison over a period of time. Government and political policies (subsidy) Government helps small businesses go through a period of formation in the market. For example: – Simplification of the rules for registration of firms – Reduction of Income taxes In the early years of the company, – Issuance of guarantees to banks to the new firm could get a loan – Business consulting specialized government agencies. Track and evaluate product and market activities, noting the changes to improve our product.

Free Sample: Marketing strategy paper example for writing essay

Marketing strategy - Essay Example

Marketing Mix Modeling is often used to help determine the optimal marketing budget and how to allocate across the marketing mix to achieve these strategic goals. Moreover, such models can help allocate spend across a portfolio of brands and manage brands to create value. The marketing mix is a business tool used in marketing and by marketers . The marketing mix is often crucial when determining a product or brand’s offer, and is often associated with the four Up’s: price, product, promotion, and place. [l] In service marketing, however, the four As are expanded to the seven Up’s [2] or eight Up’s to address the deferent nature of services.

Category Deflation Product A product is seen as an item that satisfies what a consumer demands. It is a tangible good or an intangible service. Tangible products are those that have an independent physical existence. Typical examples of mass-produced, tangible objects are the motor car and the disposable razor. A less obvious but ubiquitous mass- produced service is a computer operating system. Every product is subject to a life- cycle Including a growth phase followed by a maturity phase and finally an eventual period of decline as sales falls.

Marketers must do careful research on how long the fife cycle of the product they are marketing is likely to be and focus their attention on different challenges that arise as the product move. The marketer must also consider the product mix. Marketers can expand the current product mix by increasing a certain product line’s depth or by increasing the number of product lines. Marketers should consider how to position the product, how to exploit the brand, how to exploit the company’s resources and how to configure the product mix so that each product complements the other.

The marketer must also consider product development strategies. [3] Price The amount a customer pays for the product. The price is very important as it determines the company’s profit and hence, survival. Adjusting the price has a profound Impact on the marketing strategy, and depending on the price elasticity of the product, often it will affect the demand and sales as well. The marketer should set a price that complements the other elements of the marketing ml. [31 When setting a price, the marketer must be aware of the customer perceived value for the product.

When there is a high intensity of competitors, it is hard to obtain a profitable market share and a company may decide not to enter a certain market. The third step of segmenting is the first part of the topic of competitor analysis. The need for segmenting a market is based on the fact that no market is homogeneous. For one product the market can be divided in different customer groups. The variables used for this segmenting in these groups are usually geographical, geographically, behavioral and demographic variables.

This results in segments which are homogeneous within and heterogeneous between each other. When these segments are known, it is important to decide on which market to target. Not every market is an attractive market to enter. A little filtering has been done in this activity, but there are more factors to take in account before targeting a certain racket segment. This process is called targeting. Targeting[edit] After the most attractive segments are selected, a company should not directly start targeting all these segments other important factors come into play in defining a target market.

Four sub activities form the basis for deciding on which segments will actually be targeted. The four sub activities within targeting are: analyzing competitors on their resources and skills 3. Considering the company’s abilities compared to the competitors’ abilities 4. Deciding on the actual target markets. The first three sub activities are described as the topic competitor analysis. The last sub activity of deciding on the actual target market is an analysis of the company’s abilities to those of its competitors.

The results of this analysis leads to a list of segments which are most attractive to target and have a good chance of leading to a profitable market share. Obviously, targeting can only be done when segments have been defined, as these segments allow firms to analyze the competitors in this market. When the process of targeting is ended, the markets to target are selected, but the way to use marketing in these markets is not yet defined. To decide on the actual marketing strategy, knowledge of the differential advantages of each segment is needed.

Positioning[edit] When the list of target markets is made, a company might want to start on deciding on a good marketing mix directly. But an important step before developing the marketing mix is deciding on how to create an identity or image of the product in the mind of the customer. Every segment is different from the others, so different customers with different ideas of what they expect from the product. In the process of positioning the company: 1 . Identifies the differential advantages in each segment . Decides on a different positioning concept for each of these segments.

This process is described at the topic positioning, here different concepts of positioning are given. The process-data model shows the concepts resulting from the different activities before and within positioning. The model shows how the predefined concepts are the basis for the positioning statement. The analyses done of the market, competitors and abilities of the company are necessary to create a good positioning statement. When the positioning statement is created, one can start on creating the marketing mix.

Free Sample: Marketing Strategy paper example for writing essay

Marketing Strategy - Essay Example

Strengths Weaknesses Internal Brand strength/image and recognition Product distribution and worldwide Network Bad global website compared to Pepsi Negative publicity External Opportunities Bottled water growth Health consciousness growth Non carbonated drinks are the fastest growing part of the industry Commodity prices growth Intense competition Growing concerns over health issues This table above illustrates SOOT Analysis of Coca Cola show in Figure. The PESTLE Analysis is a popular method that focuses on the external factors of the business and the environment where it operates.

PESTLE stands for Political, Economic, Sociological, Technological, Legal and Environmental. All of them examine the changes in the market place. Political Analysis Political Analysis examines the current and potential influences from political pressures. The changes in laws and regulations, such as accounting standards, taxation requirements and environmental laws can affect the company. The other hand, the changes in the nature of the business of non-alcoholic beverages can gain competitive product and pricing pressures, the ability to improve or maintain the share in sales in the global market as result of action by competitors.

Economic Analysis The non-alcoholic beverage industry has high sales in countries outside the United States. These markets will continue to play a major role in the success and stable Sociological Analysis This analyses the ways in which changes in the society affect the organization such as changing in life styles and attitudes of the market. Consumers from the ages of 7 to 55 are also increasingly concerned with nutrition. Many persons are reaching an older age in life they are becoming more concerned with increasing their longevity.

This will continue to affect the beverage industry by increasing the demand overall and in the healthier beverages. Therefore the demand for carbonated drinks decreases and this pulled down the revenue of Coca Cola. Technological Analysis Technology is the main focus of the analysis where the introduction and the emerging technological techniques are valued. This creates opportunities for new products and product improvement in terms of marketing and production. As technology advances, new products are introduced into the market.

Legal Analysis The legal aspect focuses on the effect of the world legislation. However, the company receives all rights applicable in the nature of the business and product development. Environmental Analysis The environmental analysis examines the local and world environmental issues. Therefore, all of the facilities are strictly monitored by the environmental laws that is imposed by the government for the company.

Free Sample: Marketing Strategy paper example for writing essay

Marketing Strategy - Essay Example

Social media advertisement such as Backbone and Twitter. Through this activity of creating advertisement, their business will be more visible to the public and will be known to the market. People would Just hit share and likes, and a possibility to reach to the people who are in need of a dormitory. 2. Flyers and Print ads. Flyers will be given anywhere, like outside the school, crowded area, and offices, along the streets or in any event that the flyers could be distributed.

Make sure that he flyers that will be distributed has the information that the consumer needs to know and noticeable to the market. They will post tarpaulins near schools, offices and on their designated target markets. So that people will notice and be aware of this area. 3. Commission based Referrals A form of payment to an agent for services rendered. 4. Word of Mouth Seeding a message or Information to a lot of people. So that consumer has an Idea were to go if they will find a Dormitory or they will refer It to someone. 5.

Text Blast Forward text messages about the Dormitory of those In need and give Information about the Dormitory. Action Plan 1. Product Improve services, Like security guard. 2. Pence Minimum of 2600, Max 3500 (fixed price) Price must be affordable especially one of their target markets Is students. 3. Place It has laundry area, cafeteria, rooms 4. Promotions Tarpaulin should be place near schools, terminals, along the streets. Flyers must have more specified Information and must be given to students, offices, along the trees or crowded area.

Marketing Strategy By fattiest Seeding a message or information to a lot of people. So that consumer has an idea were to go if they will find a Dormitory or they will refer it to someone. 5. Text Blast Forward text messages about the Dormitory of those in need and give information Improve services, like security guard. 2. Price Price must be affordable especially one of their target markets is students.

Free Sample: Marketing Strategy paper example for writing essay

Marketing Strategy - Essay Example

However, since the main company’s activities are performed in domestic market which is small and serviced by few strong competitors company ‘stop management is engendering the possibilities for expanding its business operation in foreign markets. According to the J. D. Fran son main goals of company’s future internationalization process are: * to achieve growth * expand their business operations and establish presence and strong position in foreign market * establishing new contacts and business relations with foreign customers(Frisson, 2012) .

Main reasons for Internationalization according to the company’s representative are: * growth possibilities In foreign markets * small domestic market to use its existing experience in foreign markets (Frisson, 201 2) . After conducting the interview with company’s representative, it is possible to conclude that company’s motives for internationalization are mostly reactive and are results of increased competitive pressure in its home market.. Len its internationalization process the company is willing to invest certain financial resources and its expertise and knowledge .

The compass CEO has expressed his interest in conducting preliminary research of selected foreign markets conducted by author of this thesis and In establishing preliminary contacts with potential local partners In target market. The company Is willing to consider possibility to enter one of the selected markets In Eastern Europe recommended by author of this research. Because of the Limited 14 financial resources, the company considers to enter only one of selected markets in selected Balkan countries.

Major focuses of company’s business expansion are undeveloped waste management markets in East European countries. The main reason for entering these countries is potential growth possibilities that company can achieve by entering these foreign Markets. These countries have undeveloped waste management systems and have good potential for investing in development of efficient waste management system and recycling practices. Their potential reflects in term of large amount of collected and disposed recyclable waste that can be recycled and reused.

All these countries have recognized the benefits of modern waste management practices and are willing to invest and Join efforts with potential foreign partners In development of their waste management system and environment protection practices, Investing In the development of waste management of these Eastern European countries represents read possibility for silences G;mapalgaГ¶ with its experience and knowledge in the According to the company’s representative the main company’s weakness for its future internationalization process is its lack of international experience (Frisson, 2012).

Entering the foreign markets in Eastern European countries represents potential risk for the company without previous international experience. Even though, company’s representative has expressed his commitment for internationalization, commitment of top management to enter the foreign market by itself it is not enough for successful foreign market entry.