Scientists and medical professionals have recently begun to declare that some of the Ingredients that are found In red wine ay, If taken In moderation, have a positive Impact on overall health. As part of your Investigation, you have been researching Australian consumers’ attitudes towards alcohol In general as well as their attitudes towards the potential health benefits of wine. You have found a very different picture emerging from this Investigation than would be found among European consumers. Many Australians view alcohol as being decidedly destructive to health, especially red wine.
This Is quite different to European consumers, who have historically view wine as a positive ND healthful part of life. Looking at your research results in more depth, you see that older Australian consumers’ tend to view all alcohol including red wine as destructive to health, and they hold this attitude with a strong conviction. Younger Australians are slightly more negative than positive about the potential health benefits of red wine, but they are much more positive than their older counterparts, and their attitudes are much less rigidly held.
Please do the following: You are developing a presentation for your colleagues at Stanton that will summaries our research related to Australian consumers and the health benefit of red wine. You decide to use Social Judgment Theory to help convey the difference in attitude structures between younger and older Australians. Please briefly describe the types of appeals you would use In your campaign with older versus younger Australians. Marketing tutorial questions By Sarah the CEO to investigate how to increase the per capita consumption of red wine in related too moderate intake of red wine.
Scientists and medical professionals have gently begun to declare that some of the ingredients that are found in red wine may, if taken in moderation, have a positive impact on overall health. As part of your investigation, you have been researching Australian consumers’ attitudes towards alcohol in general as well as their attitudes towards the potential investigation than would be found among European consumers.