Free Sample: Principles of Marketing paper example for writing essay

Principles of Marketing - Essay Example

Stubble meets customers physical needs by providing unlimited snacks and beverages during their flights, they even meet their social needs by providing such great customer service that their customers can feel at home, and they even meet heir Individual needs by providing free WI-if In the terminals and providing free sending and receiving of emails while on board. The Implications of meeting these needs Is that Stubble Is truly dedicated to satisfying the customer and meeting all their needs to the best of their abilities, not just some partially. 2.

Describe in detail all of the facets of Stable’s product. What is being exchanged in a Stubble transaction? Stable’s product is an all inclusive customer service experience that meets all of their customers’ needs and surpasses their expectations. The product they are given begins with the customer service they receive when booking the ticket, which Is distinguished by Its low price and continues when they arrive at the terminal. For example Jiff’s new J terminal offers more than other terminals and has more security lines to Improve the customers’ inure experience. N the airplane, superior customer service continues through an effort at humor during the safety lecture, unlimited snacks and drinks, free emailing, and staff that are willing to help anytime with a smile on their faces. Stubble creates customer-managed relationships. Value is being exchanged in a Stubble transaction. Customer satisfaction/value for value from the customers, which in turn becomes profits for the company and due to the relationships they have built creating loyal customers, many of their customers love them and continue to fly Stubble and recommend Stubble to their friends and family. . Which of the five marketing management concepts best applies to Stubble? The Marketing Concept Is the marketing management concept that best applies to Stubble because it is focused on knowing and delivering the needs and wants of the attestation, which is actually included in their customers wants for an airline experience; comfort and a pleasant trip, rather than a miserable time with hunger pains in an uncomfortable seat with no leg-room. 4. What value does Stubble create for its customers?

It offers superior customer service that makes its service highly valued by its customers. 5. Is Stubble likely to continue in being successful in building customer relationships? Why or why not? Yes, because as long as it continues to meet customer wants and needs with superior customer service and keeps its prices low, its customers will continue to find value in its product/service, meaning they will be dedicated customers and even advocates for Stubble, which in turn comes to the company in the form of value from its customers that turns into profits for the company.

Maintaining these customer relationships is done through continuing to offer great customer service always, and even making an effort to stay in touch. For example, Stubble has many followers on twitter. This is customer loyalty, which is one of the most important reasons why they are so successful.

Free Sample: Principles of Marketing paper example for writing essay

Principles of Marketing - Essay Example

From Gallop to Run In the world of consumer electronics, copycat brands are a dime a dozen. These are the brands consumers turn to If they don’t want to pay the price for the high-end market leaders. So if consumers want a top-tier television, they’ll probably look at one from Sony or LEG. If they want something cheaper that’s probably not quite as good, they’ll look at brands such as Insignia, Dyne, or Vision. But what about Samsung?

Believe It or not, Samsung Electronics was a maker of cheap consumer electronic knock-offs from the time It darted making calculators and black-and-white TV’s In 1969 through the meld sass. Today, however, Samsung Is the world’s largest television manufacturer and offers the most cuttings models around. Putting the brand In context, Samsung Electronics Is part of the world’s largest conglomerate, South Koreans Samsung Group. Founded In 1 938, the huge Samsung Group also owns the world’s second largest shipbuilder, a major global construction company, and the largest life Insurance company In Korea.

The conglomerate Is so big that It accounts for 25 percent of all report profits in South Korea, well ahead of the number two Hounded-Aka Automotive Group at 6. 4 percent. Under the direction of Lee Junkie, CEO and chairman, the third son of founder Lee Bung-Chill, Samsung Electronics has made major strides. THE NEW MANAGEMENT STRATEGY In 1993, Lee unveiled what he called “new management,” a top-to-bottom strategy for the entire company. As part of Lee’s new management, he took Samsung Electronics in a very ambitious new direction.

The goal: He wanted Samsung to become a premier brand that would throne Sony as the biggest consumer electronics firm in the world. Instead of being a copycat, Samsung was to become a cutting-edge product leader. The company hired a new crop of fresh, young designers who unleashed a torrent of new products-?not humdrum, me-too products, but sleek, bold, and beautiful products targeting high-end users. Samsung called them “lifestyle works of art. ” Every new product had to pass the “Wow! ” test: If it didn’t get a “Wow! ” reaction during market testing, it went straight back to the design studio