The goal of an integrated marketing system is to be able to have a strong presence and positive impact on consumers, businesses. And other end users (Clown & Aback. 2007). Techniques such as one to one marketing, mass marketing, and direct marketing are all marketing strategies used to boost the effectiveness of a marketing plan. These in conjunction with data mining allow companies to create marketing strategies that can be used in product development. Customer service, pricing. And distribution,
Currently the business marketing environment is surrounded by trends that are continually changing. These changes made marketing’s evolution to the integrated approach inevitable. For every business, integrated marketing is a necessity in order to keep up With the ever changing marketing mediums such as the internet, print, social media, radio, and TV _ Therefore, Integrated Marketing Communication (MIMIC) is the encompassing Of all marketing tools, avenues, and sources Within an organization onto one program at a minimal cost that Will shape the way customers buy (Clown & sack, 2007).
This trend has enabled companies and their brands to gain considerable market share within their industry and return high profits. This reason alone makes integrated marketing an asset to any company. By narrowing the gap between companies and their consumers and meeting customers wherever they are, MIMIC can deliver on the dollars spent and show a large return on investment. MIMIC can also be helpful in customer service by allowing a company to clearly understand Its customer’s wants and needs which Increase customer satisfaction and garner great reviews.
Mad the countless corporations worldwide, Apple has seen the value of MIMIC and has capitalized on it. Its use of MIMIC has allowed Apple to successfully achieve its objective of optimizing its marketing dollars to create high profits. Using a mix of mediums to deliver its message to its customers has Apple taking the technology world by storm.