Samsung Marketing Management Case - Essay Example

It is definitely creating more customer satisfying experiences, and the test is also how Samsung review, evaluate and manage the new products. 3. Based on the PL, what challenges does Samsung face in managing its high- tech products? Staying ahead of the game Is one of the most important things for Samsung to do. In the last 17 years Samsung has had remarkable success but Is currently going into a new reform to maintain that success for the next 1 7 years. Seeing the markets they operate In are changing very fast, and staying ahead with hose changes requires a lot of investments.

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Samsung newest strategy was dubbed ‘Mabel Jungle” which means ‘Horse that does not stop’, This new strategy Involves a $23 billion Investment In capital expenditures, new equipment, and plants to keep Samsung ahead of the game. This Investment plan is bigger than that of Intel, IBM and Sony combined. 4. Will Samsung likely achieve Its goals in markets where it does not dominate, such as smartness? Why or why not? Asking such a question Is Like asking who will win he lottery.

If one would know this, then one could be a billionaire, unfortunately tales like that only exists in fairy tales. But might we base this on their achieved goals within the smartened market, then most likely Samsung should be able to achieve its goals mostly because of their high marketing budgets and smart marketing strategies and wide-ranged campaigns. That they are able to stay ahead of the game and to be able to develop products that will make their current products obsolete within the next 10 years.