Supermarket Marketing - Essay Example

I think hat the retailer strategically puts these Items In the entrance since they know fruits are a high demand product for consumers. Once I passed through the doors and into the supermarket, I observed a flower stand with many flowers for sale and many stands containing chips and many soft drinks that came in boxes like coca-cola, sprite, Canada dry and others. I think that the flowers are great location since they attract every consumer that walks Into the supermarket independently If he/she Is going to buy flowers or not. It also gives a better experience to the consumer as he alas in, since flowers are produce a sense of calm for many. ) As I walked through the supermarket, I reached the pharmacy of the supermarket. As I had seen in many places before such as C.V. and Walgreen, this supermarket also had generic brands in many of the medications being sold. These generic brands were found among the most common medications sold daily. Beside David, Ethylene, and Quill, there were the generic products. The generic products had a simpler look from the outside than the national brand names, but contained the exact same ingredients as the national rand’s, for $2 and up to $3 dollars less in most cases.

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There were also generic products for well-known brands such as Tums, Machine, Alive, Alkali-Seltzer, and even Poet Bossism. I believe that that these brands are positioned this way so the consumer is able to compare the national brand to a generic product and realize that the only deference between them is the price and a nice looking box. 3) While walking through the aisles I realized that there were products at the end-of-aisle that were not from the same category as the aisle. There was a salutary between all of Hess products that were located at the end-cap.

The majority of these items were snacks or small products for daily use. These items were mostly chips, there were some with water and it was the cheapest one, one contained small toys, wine, and soft drinks. I believe that these items are located at the end-cap since It is something that almost every consumer Likes and wants. So It Is a strategic location for retailers to place products that have a very high demand. 4) I was not shocked to see an item that was displayed in two different locations since it was one that we usually do to relate to a supermarket.

While walking to the pharmacy there was a stand in the middle of the aisle. This stand contained ceramic plates and silverware, there were also a few toys and a lot of hard plastic containers for water or drinks. These items were located In a different area than they usually are. I imagine that these products do not have a lot of demand. So the retailer tries to create this demand by separating such as the pharmacy that could be more interested in the product. 5) When I went to the mustard category I realized that the most expensive type of mustard were also mongo the most famous brands.

The most expensive mustard was Heinz, followed by other brands such as Safety, Guldens, Jack Daniels, and Grey Upon, which were in the same price range. The cheapest mustard was the Fresh’s brand, which I am almost sure is no different than the Heinz mustard. The differences in prices among the mustards were also influenced by the type of mustard not only the brand. The Dijon, Horseradish, Spicy Brown, Sweet and Spicy, and Brown mustards were more expensive than regular plain mustard.