The product items of the Collar are as follows: Coca cola Diet coke Coke zero Sues: Make a list of other product lines (Other than assigned to you) offered by the company? NAS: Thumbs up Sprite Faint maze lima pulpy orange nimbi fresh minute maid guava maze milky delight minute maid mango minute maid mixed Juice burn Kinney water Kinney soda Speeches Georgia gold Sues: Analyses the Packaging of the brand properly and answer the following questions. I. Critically evaluate the packaging and make your expert comment on it.
Make suggestion to improve the packaging. At Coca-Cola our packaging vision is zero waste. As we take steps towards this vision, I’ve made a commitment to: Reduce Every year we produce around 67 million of our iconic glass bottles in Great Britain. You may not even have noticed the tiny changes to the shape and size of the bottle, but we’ve made it 20 per cent lighter, slightly shorter and more impact-resistant since 2007. This new ‘ultra’ bottle design weighs only egg (down from egg), meaning our use of glass has been cut by 3,500 tones a year.
Our plastic bottles have changed too, today weighing egg compared with egg in 1994. We’ve also evolved our aluminum cans – the can ‘wall’ has been reduced to the thickness of a human air, making it five per cent lighter than previous designs. Our design has been adopted across the drinks industry and the Waste and Resources Action Programmer (WRAP) has estimated that the new can design will save 1 5,000 tones of aluminum across the EX. each year.
Recycle Currently nearly 97 per cent of our waste is recycled, with only three per cent going to landfill. Our Wakefield site has already achieved zero waste, with other sites on track to achieve this in 2010 and 2011. We’re also encouraging Coca-Cola consumers to recycle cans and bottles after enjoying our drinks. To this end, we’ve set up Recycle Zones around the country to enable you to make a difference, too. Reuse We look at packaging materials as a resource to reuse.
Our glass bottles currently contain about 37 per cent recycled glass, while half of the aluminum in our cans is recycled. Using the metal in this way saves 95 per cent of the energy needed to manufacture it from its raw form. We’re now looking at how we can increase the use of recycled material in our plastic bottle. We’re already on our way to achieving our target of 25 per cent recycled plastic in all bottles across Europe by 2012.