MIS 180 Chapter 3

WWW
provides access to Internet information through documents including text, graphics, audio, and video files that use a special formatting language called Hypertext Transport Protocol
Hypertext Transport Protocol
the Internet Protocol Web browsers use to request and display Web pages using URL –> universal resource locator
ecommerce
the buying and selling of goods and services over the Internet
ebusiness
includes ecommerce along with all activities related to internal and external business operations
mass customization
the ability of an organization to tailor its products or services to the customer’s specifications
personalization
when a company knows enough about a customer’s likes and dislikes that it can fashion offers more likely to appeal to that person
intermediary
agents, software, or businesses that provide a trading infrastructure to bring buyers and sellers together
Advantages of Ebusiness
reducing costs
improving operations
improving effectiveness
Ebusiness Models
a plan that details how a company creates, delivers, and generates revenues on the Internet
Business-to-business
Business-to-consumer
consumer-to-business
consumer-to-consumer
crowdsourcing
refers to the wisdom of the crowd
mashups
website or web application that uses content from more than one source to create a completely new product or service
mbusiness
the ability to purchase goods and services through a wireless Internet-enabled device