MIS Chapter 3

What applies to any business that sells its products or services to consumers over the Internet?

1. B2B
2. C2B
3. C2C
4. B2C

B2C
What is an Internet retailer that has no physical store?

1. Content providers
2. Online broker
3. Intermediaries
4. None of choices listed

None of choices listed
Which of the following are the primary challenges to the ebusiness models?

1. Providing security
2. All choices
3. Adhering to taxation rules
4. Protecting customers

All choices
What are companies that use the Internet to distribute copyrighted content, including news, music, games, books, movies, and many other types of information?

1. Content providers
2. Pure plays
3. Intermediaries
4. Online broker

Content providers
Which of the following is not a C2C community?

1. Communities of fantasy
2. Communities of interest
3. Communities of business
4. Communities of relations

Communities of business
What refers to using the Internet to reassemble buyers, sellers, and other partners in a traditional supply chain in new ways?

1. Pure plays
2. Intermediaries
3. Reintermediation
4. Content providers

Reintermediation
What is the buying and selling of goods and services over the Internet?

1. Ecommerce
2. Emall
3. Ebusiness
4. Emarket

Ecommerce
What is a family of web feed formats used for web syndication of programs and content?

1. RSS
2. Podcasting
3. SEO
4. Blog

RSS
Which of the following offers an extensive array of unique services such as its own version of a web browser?

1. Internet service provider (ISP)
2. Online service provider (OSP)
3. Application service provider (ASP)
4. Wireless Internet service provider (WISP)

Online service provider (OSP)
What is the conducting of business on the Internet, not only buying and selling, but also serving customers and collaborating with business partners?

1. Ebusiness
2. Ecommerce
3. Emarket
4. Emall

Ebusiness
What type of online auction occurs when sellers and buyers solicit consecutive bids from each other and prices are determined dynamically?

1. Electronic auction
2. Forward auction
3. Reverse auction
4. All of the above

Electronic auction
What is a count of the number of people who visit one site and click on an advertisement that takes them to the site of the advertiser?

1. Interactivity
2. Clickstream data
3. Mobile commerce
4. Click-through

Click-through
What is best for an organization’s current business could ruin it in the long term.

1. True
2. False

True
What is the buying and selling of goods and services over the Internet?

1. Ebusiness
2. Ecommerce
3. Emarket
4. Emall

Ecommerce
What is a business that operates in a physical store and on the Internet?

1. Brick-and-mortar business
2. Pure-play business
3. Click-and-mortar business
4. Electronic marketplace

Click-and-mortar business
What acts as an intermediary between buyers and sellers of goods and services?

1. Content providers
2. Online brokers
3. Market makers
4. None of the above

Online brokers
What is a pop-up ad?

1. A small web page containing an advertisement that appears on the web page outside of the current website loaded in the web browser
2. A form of ad that users do not see until they close the current web browser screen
3. Allows businesses to generate commissions or royalties from an Internet site
4. Provides products that are specific to trading partners in a given industry

A small web page containing an advertisement that appears on the web page outside of the current website loaded in the web browser
What is a community of interest?

1. People interact with each other on specific topics, such as golfing and stamp collecting
2. People come together to share certain life experiences, such as cancer patients, senior citizens, and car enthusiasts
3. People participate in imaginary environments, such as fantasy football teams and playing one-on-one with Michael Jordan
4. None of the above

People interact with each other on specific topics, such as golfing and stamp collecting
What is a global public network of computer networks that pass information from one to another using common computer protocols?

1. Protocol
2. Internet
3. World Wide Web
4. Hypertext transport protocol

Internet
What measures the visitor interactions with the target ad?

1. Interactivity
2. Clickstream data
3. Mobile commerce
4. Click-through

Interactivity
What is viral marketing?

1. A box running across a web page that is often used to contain advertisements
2. Allows businesses to generate commissions or royalties from an Internet site
3. A technique that induces websites or users to pass on a marketing message to other websites or users
4. The ability of an organization to give its customers the opportunity to tailor products or services to customer’s specifications

A technique that induces websites or users to pass on a marketing message to other websites or users
What is a website in which items are posted on a regular basis and displayed in reverse chronological order?

1. RSS
2. Podcasting
3. SEO
4. Blog

Blog
Dell computers ranks highest on the list for expecting returns from new investments.

1. True
2. False

True
Which of the following is an example of a sustaining technology?

1. Porsche’s faster car
2. Intel’s low-end microprocessor
3. Sony’s transistor-based consumer electronics (transistor radio)
4. All of the above

Porsche’s faster car
Which of the following is an ebusiness benefit?

1. Adhering to taxation rules
2. Protecting customers
3. Decreased cost
4. Increasing liability

Decreased cost
What are companies that use the Internet to distribute copyrighted content, including news, music, games, books, movies, and many other types of information?

1. Pure plays
2. Intermediaries
3. Content providers
4. Reintermediation

Content providers