OM Chapter 5 Quiz

An artificial intelligence program is an example of hard technology.
False
A robot is a programmable machine designed to handle materials or tools in the performance of a variety of tasks.
true
Flexible manufacturing systems consist of two or more computer-controlled machines linked by automated handling devices.
true
E-service refers to using automatic handling devices to provide services that create and deliver time, place, information, entertainment, and exchange value to customers and/or support the sale of goods.
false
FedEx has a rich history of technology innovation for its C2C value chain.
false
The acronym ERP stands for enterprise resource planning.
true
Customer relationship management helps firms gain and maintain competitive advantage by identifying which customers should be the focus of targeted marketing initiatives with predicted high customer response rates.
true
One of the challenges of adopting technology is that it has an impact on the domestic job opportunities.
true
Sustainability is a measure of the contribution margin required to deliver a good or service as the business grows and volumes increase.
true
Online magazines have the potential to be infinitely scalable.
false
Which of the following is NOT an example of hard technology?
Voice-recognition programs
Database systems, artificial intelligence programs, and voice-recognition software are examples of ________ .
soft technology
Which of the following equipment can help to identify genuine products from counterfeit knock-offs, thus helping to lower overall product and operational costs?
Radio-frequency identification (RFID) tags
________ enable engineers to design, analyze, test, and simulate products before they physically exist.
Computer-aided design/engineering (CAD/CAE) systems
Which of the following is NOT an example of integrated operating systems that share information across the value chain?
Computer numerical system (CNS)
A(n) ________ is any entity that coordinates and shares information between buyers and sellers.
intermediary
Which of the following statements is NOT true about enterprise resource planning (ERP) systems?
Most of the subsystems of an ERP system cannot be involved in real-time transaction processing systems.
A business strategy designed to learn more about customers’ wants, needs, and behaviors in order to build customer relationships and loyalty and ultimately enhance revenues and profits is ________ .
d. customer relationship management (CRM)
A phenomenon by which the same or an increased quality and quantity of goods and/or services are created using fewer natural resources is known as ________ .
dematerialization
________ is a measure of the contribution margin (revenue minus variable costs) required to deliver a good or service as the business grows and volumes increase.
Scalability
The capability to serve additional customers at zero or extremely low incremental costs is ________ .
high scalability
________ implies that serving additional customers requires high incremental variable costs.
Low scalability
If the fixed cost of a service is 80 to 85 percent of total cost, then the service would be viewed as having ________ scalability.
high
If an organization establishes a business where the incremental cost (or variable cost) to serve more customers is zero, then the firm is said to be ________ .
infinitely scalable
The interaction of technology, people, and processes is called the ________ .
sociotechnical system