Quiz 5 Midterm Study Guide

pop-up ads
In the context of Web marketing, _____ are display ads that appear on top of a browser window, blocking the user’s view.
activities to support customers after the sale of products
In a value chain, service involves _____.
Push Technology
In Web marketing, with _____, information is sent to users based on their previous inquiries, interests, or specifications.
The brokerage model
A ______ is a e-commerce business model that brings sellers and buyers together on the Web and collects commissions on transactions between these parties.
Business-to-Business (B2B)
Electronic data interchange (EDI) and electronic funds transfer (EFT) are forms of__________e-commerce transactions.
infomediary model
E-commerce sites that use the _____ collect data on consumers and businesses and then sell this data to other companies for marketing purposes.
e-business
E-commerce is a part of ___.
Social Commerce
_____ is a subset of e-commerce.
intrabusiness e-commerce
E-commerce activities that take place within an organization’s data communication network are part of _____.
horizontal market
A _____ concentrates on a specific function or business process and automates this function or process for different industries.
smart card
A _____ is about the size of a credit card and contains an embedded microprocessor chip for storing important financial and personal information.
buyer-side marketplace
A _____ is initiated by a group of consumers and enables a customer to bid on specific products or make a request for quotation (RFQ) at a common place for selling products.
seller-side marketplace model
A popular application of the__________, which is a major business-to-business (B2B) e-commerce model, is e-procurement.
concentrate on selling products to generate profit
A similarity between e-commerce and traditional commerce is that both:
intelligent agent
A(n) _____ is an artificial intelligence application that can be used for Web marketing.
electronic payment
A(n) _____ is the electronic exchange of money or scrip.
Wireless wide area networks
_____ support m-commerce apps.
Voice-based e-commerce
_____ relies on text-to-speech technologies
Click-and-Brick e-commerce
_____ is a mix of traditional commerce and e-commerce.
government-to-government
In the context of e-government applications, crisis response is categorized as a _____ application.
government-to-employee
In the context of e-government applications, e-training for government officials is categorized as a _____ application.
mobile marketing
________ strategies, in-game mobile marketing uses mobile ads that appear between loading screens within popular games.
e-procurement
In the context of the seller-side marketplace model, _____ prevents purchases from suppliers that are not on the approved list of sellers.
ebXML
allows Web browsers to select only the data requested in a search.
E-cash
Jack is a gamer, and every time he plays at a gaming center, he pays five dollars using a card that he recharges electronically every week. It is evident that Jack uses _____ as the mode of payment.
buyer-side marketplace
Large corporations (such as General Electric or Boeing) as well as consortiums of large companies use the _____ model.
wireless application protocol (WAP)
Mobile commerce (m-commerce) is based on the _____.
E-wallets
one method of conducting voice-based e-commerce is using ____.
Consumer-to-consumer
Online auction sites that involve business transactions between users of products and services are categorized as _____ e-commerce.
price transparency
_____, in e-commerce, means all market participants can trade at the same price.
an e-wallet
_____ offers a secure, convenient, and portable tool for online shopping and stores personal and financial information, such as credit card numbers, passwords, and PINs.
Information sharing
_____ is the first activity involved in a typical business-to-consumer (B2C) cycle.
Operations
_____ is a primary activity in a value chain that involves processing raw materials into finished goods and services.
outbound logistics
_____ is a primary activity in a value chain that involves moving and storing products, from the end of the production line to end users or distribution centers.
peer-to-peer
_____ are community-based marketplaces that enable individuals to communicate directly with each other and conduct e-commerce operations.
advertising model
The__________of e-commerce is an extension of traditional marketing media, such as radio and television.
meta tag
The__________is an HTML tag that provides information on the keywords that represent the contents of a Web page.
value chain
The__________concept introduced by Michael Porter consists of a series of activities designed to meet business needs by adding cost in each phase of the e-commerce process.
mixed model
The__________, a widely used business model in e-commerce, refers to generating revenue from more than one source.
Third-party exchange model
_____ is not controlled by sellers or buyers. Instead, it is controlled by a third party, and the marketplace generates revenue from the fees charged for matching buyers and sellers.