Stair Chapter 8

Electronic Commerce
Conducting Business activities(buying,selling,marketing, and servicing of products or services) electronically over computer networks such as the Internet, Extranets and corporate networks.
Business-to-business(B2B) e-commerce
A subset of e-commerce where all the participants are organizations.
Business-to-consumer(B2C) e-commerce
A form of e-commerce in which customers deal directly with an organization and avoid intermediaries.
Consumer-to-consumer(C2C) e-commerce
A subset of e-commerce that involves consumers selling directly to other consumers
e-Government
The use of information and communications technology to simplify the sharing of information, speed formerly paper-based processes, and improve the relationship between citizens and government
Identity Theft
Someone using your personally identifying information without your permission to commit fraud or other crimes
Electronic Retailing (e-tailing)
The direct sale from business to consumer through electronic storefronts, typically designed around an electronic catalog and shopping cart model.
Cybermall
A single website that offers many products and services at one internet location
Electronic exchange
An electronic forum where manufacturers, suppliers, and competitors buy and sell goods, trade market information and run back-office operations.
Market segmentation
The identification of specific markets to target them with advertising messages.
Technology-enabled relationship management
Occurs when a firm obtains information about a customers behavior, preferences, needs, and buying patters and uses that information to set prices, negotiate terms, tailor promotions, ass product features, and otherwise customize its entire relationship with that customer.
Electronic Bill presentment
A method of billing whereby a vendor posts an image of your statement on the internet and alerts you by email that your bill has arrived.
Intellectual Property
Includes works of the mind such as books, films, music, processes, and software, which are distinct somehow and are owned and/or created by a single entity.
Digital Rights Management(DRM)
Refers to the use of any several technologies to enforce policies for controlling access to digital media such as movies, music and software.
Phishing
A practice that entails sending bogus messages purportedly from a legitimate institution to pry personal information from customers by convincing them to go to a “spoofed” website.
Click Fraud
A problem arising in a pay-per-click online advertising environment where additional clicks are generated beyond those that come from actual, legitimate users.
clickstream data
The data gathered based on the Web sites you visit and the items you click
Storefront Broker
A company that acts as an intermediary between your Web site and online merchants who have the products and retail expertise.
Meta tag
A special HTML tag, not visible on the displayed Web page, that contains keywords representing your sites content, which search engines to use to build indexes pointing to your website.
Personalization
The process of tailoring Web pages to specifically target individual consumers
Web site development tools
Tools used to develop a Website, including HTML or visual Web page editor, software development kits, and Web page upload support
Web page construction software
Software that uses Web editors and extensions to produce both static and dynamic Web pages
Static Web pages
Web ages that always contain the same information
dynamic web pages
Web pages containing variable information that are built to respond to a specific Wed visitors request
Web Services
Software modules supporting specific business processes that users can interact with over a network(such as the Internet) on an as-needed basis.
Digital Certificate
An attachment to an email message or data embedded in a Web site that verifies the identity of a sender or Web site.
Certificate Authority(CA)
A trusted third party organization or company that issues digital certificates
Secure Sockets layer (SSL)
A communications protocol is used to secure sensitive data during e-commerce
electronic cash
An amount of money that is computerized, stored, and used as cash for e-commerce transactions
Smart card
A credit card sized device with an embedded microchip to provide electronic memory and processing capability