We realized world economy has being globally through information technology and critically proven by those big and global companies such as Amazon. Com and et cetera. 1. 1 OBJECTIVE This paper will starts from the ground floor by providing a clear description of what business and information technology are and relate on how these two combined together and lead to international business and economy globally.

Besides, we will get through what are the information technologies roles in business and what are the information technology impacts to the business.Hence, what is the most important between business and information technology combinations and the risk might be encountered with this combination. 2. 0 BUSINESS Business is an entity that provides product or services to meet consumer requirements and fulfills demands in the market. Hence, gain profit through its activities. 2.

1 INFORMATION TECHNOLOGY Technically information technology is applications of computers and telecommunications equipment to store, process, retrieve and manipulating data. But, today information technology has generally and widely known as the use of technology in managing and processing information.A few years ago, initially of any business established might be only Just to gain profit through marketing its local market. However, since technology development and advanced has shifted the major roles of information technology thus everyone realized how much the opportunity they will get by adapting information technology into their businesses. An example, they can market their products around the world through the internet. Furthermore, because they could see the opportunity the limit goals have change become international business, well known around the world and sustainability.

Obviously, here is beneficial bond between business and information technology. For instance, Amazon. Com initially sells only the books, but today Amazon. Com sells almost everything, variety of products. Moreover, their market products almost around the world, and becomes one of the most popular shopping website and well known around the world. This is what Amazon.

Com gains by adapting information technology into the business. Indeed, the business with information technology combination will develop in successful and lead to great outcomes. . 0 THE MAJOR ROLES OF INFORMATION TECHNOLOGY IN BUSINESS . 1 Management Information technology in management plays roles in store all the data operation within the organization such as to create and conveying information. Thus manipulates the data in order to organizing, planning and et cetera.

In management, information technology helps manager to improve efficiency and effectiveness of their business processes, managerial decision making, and workup collaboration. 3. 2 Marketing/Sales Information technology affects marketing in many ways.Some of these are through internet marketing scales becomes large and entirely the world. Briefly is technology bringing marketing effectiveness, organizational changes and worldwide marketing through cyber advertisement.

3. 3 Customer Service Within passionate in marketing fields, the other one is in concern of the business is customer service. How to retain customer and measure their satisfactions in terms to creates loyal or regular customers. Thus, firms must recognize the information technology tools as need to build long-term relationship with their customers of they are to survive. .

4 Accounting With the uses of information technology in accounting process all the information ND measurement accuracy are enhanced and could make all the result processed in faster. Briefly, information technology could improve the capacity of accounting research and extension specialists to organize, store, retrieve and accounting information exchange. 3. 5 Human resource In terms of human resource management information technology stores all the data related to employee's activities and regulating.

Human resource tasks such as maintain policies, plans and procedures for the effective management of employees could be facilitate by information technology roles. Based on all those roles information technology (IT) use are really in wide field, and it has enabled organizations across the world to work in efficient manner. It plays an important role in effective management and running of the business. According to business world today is changing at a faster and faster pace, and this modern organization faces many challenges when it comes to competing in the global economy.Thus, the use of IT in organization is inevitable as to compete in this global economy.

Without IT adopting the organization progressive could be limited and completely poor. For instance, the one that is really attracted is Enterprise system. Also known as enterprise resource planning system is used to bridge the communication gap between all departments and all users of information within the company. If Cookies. Com company production department enters information about its processes, the data are available to accounting, sales, and human resource.

If sales and marketing is planning a new advertising campaign for Cookies. Com, anyone anywhere within the organization will have access to that information. Enterprise yester truly allows a company to use information as a vital resource and enhance the bottom line. The greatest enticement of enterprise system is the chance to cut costs firm is wide and enhance the ability to pass information throughout the organization. Information technology is crucially important helping the firm to strengthen the positions of their company in a rapidly changing environment.IT has become a necessary ingredient for any organization to succeed in today's dynamic global environment.

4. 0 IMPACTS OF INFORMATION TECHNOLOGY IN THE BUSINESS Information technology affects business in many ways. But the most recognized impacts are information technology creates efficiency and effectiveness across the organization. IT has reduces cost and could generate a long-term growth of the firms. Related to global competing organization is finding more efficient ways to accomplish task via networking, and et cetera.

There might be bad side of information technology but it only happens if there is wrong way an application of it. However, the information technology provides new opportunities for companies to increase their customers and markets while reducing their costs. Technology advanced Just altered he way nowadays of business operating and opens many opportunity beside bad impact of bad application of it or bad decision through it. For instance, Amazon. Com is continually creating new products and services through the internet.

They are successful because they use information technology as their strategic weapon to continually compete in this global economy. Information technology Just did not only affect the internal factors of organization such as its cultural within the organization but it has also affects external factors of the organization such as supplier, customers ND threats of competitor. By adapting information technology a firm has advantages over these external factors an example creating relationship between the organization and the customer through customer integrated system.Depends on its implemented, it might creates electronically relationship between organization and customer. Hence, it forever changes the way of the relationship which is it is not directly anymore but through the system and customer gets satisfaction.

Instead of this, the most light and obvious an example is ordering product through 24 hours online calling. For example, McDonald provides 24 hours hotlist order and delivery at home. This one of how technology changes the business to running 24 hours every day, and did not requires extra energy to promote the product, Just wait the call and charge the delivery. . O CONCLUSION Despite all of those, IT does provide the organization with some notable advantages, but the reality is that without proper implementation of information technology in the organization no real gains from IT will be gained. In short, IT needs to be matched with business strategy in order for real value to be garnered from the application of information technology in the organization.

There are fascinating proven of successful company through information technology such those big companies Amazon. Com, Apple, and et cetera.Thus, it really shows that information technology just one of the flatterer's factors of the world. It is because of the business activities around the world are Just possible by information technology's helps.

But, the good tool still has the risk lies on it which is in this context inappropriate information technology apply in the business strategy. Information technology needs to be understand first and align it with business according to the right situation in order to get great result or else it might lead to bad decision and end up Just like that.For instance, marketing done by Cataracts in the Southeastern United States to email a coupon for a free iced coffee to friends and family members. But the problems here are emails can be reached everywhere, no geographic boundaries and the worst is can be printed repeatedly. Thus, after the email spreads all around the country and reproduced en masses, Cataracts yanks the offer and Just leading to disgruntled customer Kelly Oakley to file a 114 million class action lawsuit.In addition, there are still weaknesses in information technology that people have to look at, such as Enterprise System still has biggest drawbacks which are time, money, and people.

Because the installation of the system is so invasive, it takes tremendous amount of time to install the hardware and software, train people use it and rework business processes that will then inevitably change. Some of company finds it more trouble than they care to handle. On the other hand, this is the shows most important to align between business and information technology or an effort will unworthy because of misalign.