She examines technology 'in Monnet'; stressing that it is the context in which the technology exists that is of true importance in examining its social, cultural, and real-life ramifications. Franklin cautions the reader against blindly accepting technologies, even when they may seem 'inevitable. She discusses different types of technologies, and how prescriptive technologies (those that are broken down into specific steps, with a division of labor, and no room for creativity or innovation) have "overwhelmed" holistic technologies, in which the individual has total control over the final product as opposed to a manager, boss, or overdoing body who has the power to decide the proper way of doing things.Franklin uses real life examples, such as the technique used in ancient Chinese broadcasting, to illustrate how prescriptive technology can result in a cultural mindset that only accepts one way of doing things, and so lead to a social and cultural rigidity in all aspects of life. Additionally, she analyzes the difference between production and growth models, and examines how production models discount the bigger picture', and thus birth processes that are often efficient in the oracle/industry but "wasteful and harmful in a larger context" (pig 21).

She notes that the use of growth models would often be more appropriate, citing the structuring of the education system as an example, and yet today are generally not taken into consideration in conversations about industry and technology. Franklin notes that the flagrant misapplication of the production model to many present-day situations is evidence to the force with which technology has shaped our culture. She insists that while it is socially acceptable to question the value of people, t is almost 'sacrilege' to question the value of technologies and their products. But question we must," she states, pig. 26, highlighting the importance of thinking critically about the deep-rooted technological structures and models that play such an important role in our realities. Of citizens of the world, both past and present, with their knowledge and without.

She examines technology 'in context'; stressing that it is the context in which the technology exists that is of true importance in examining its social, cultural, and real- life ramifications.Franklin cautions the reader against blindly accepting technologies, even when they may seem 'inevitable. ' She discusses different types of technologies, and how prescriptive technologies (those that are broken down into specific steps, with a division of labor, and no room for creativity or innovation) have "overwhelmed" holistic technologies, in which the individual has total control over the final product as opposed to a manager, boss, or governing body who has the power to decide the proper way of doing things.