In many societies, technology has helped develop more advanced economies (including today’s global economies). Many technological processes produce unwanted by-products, known as pollution and create shortage of natural resources. The human species’ use of technology began with the conversion of natural resources into simple tools. The discovery of how to control fire increased the available sources of food and the invention of the wheel helped humans in traveling in and controlling their environment.
Recent technological developments including the printing press, the mobile phones and internet in short media have lessened hysterical barriers to communication and allowed humans to interact freely on a global scale. However, not all technology has been used for peaceful purposes; the development of weapons of ever-increasing destructive power has progressed throughout history, from clubs to space. There are different types of media namely Print media, Electronic media and new age media.
Print media encompasses mass communication through printed material. It includes newspapers, magazines, booklets and brochures, house magazines, periodicals or newsletters, direct mailers, handbills or flyers, billboards, press releases, and books. Electronic media is the kind of media which requires the user to utilize an electric connection to access it. It is also known as ‘Broadcast Media’. It includes television, radio, and new-age media like Internet, computers, telephones, etc.
With the advent of Internet, we are now enjoying the benefits of high technology mass media, which is not only faster than the old school mass media, but also has a widespread range. Mobile phones, computers, and Internet are often referred to as the new-age media. Internet has opened up several new opportunities for mass communication which include email, besides, bedposts, e-forums, e-books, blobbing, Internet TV, and many others which are booming today. Internet has also started social networking sites which have redefined mass communication all together.
Sites like Face book, Twitter, and Youth have made communication to the masses all the more entertaining, interesting, and easier! Technology had played an important role in increasing and bringing up media like today newspapers are developed in hours, with the help of computer information is edited and prepared and the big technological machines take out thousand of copies in some minutes. Technology has increased a lot in few years like if something is going on in America, people sitting in India can watch it live.
Users can make use of internet to make video calls over 1000 of miles. Technology is very important in media point of view. Technology has also helped media people to develop their media activities and also economy. Radio is also easily available in every mobile phone that people use. Technology has made things easy and fewer burdens are observed. The following information shows that technology is very important for media people and media industry.