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Who is Mobilco? - Essay Example

Mobilco is the new telecommunication services provider in the UAE. We are an integrated service provider offering voice, data, video and content services over fixed and mobile networks to residential and business customers.

Our culture and brands

Connect, inspire, reward

A culture and brand to deliver service to you

While building our foundations and factoring relevant data to tailor products and services to suit our potential customers, we are also building a culture and a brand which will underpin everything we do. We are guided by our 4 brand values:

* Friendly – we exhibit warm professionalism in everything we do

* Honest – we deliver what we promise

* Confident – we take pride in what we deliver to the market

* Surprising – we are always looking for opportunities to exceed our customer expectations

Target Market — Demographic

While building our infrastructure, we spent a lot of time traveling around the UAE conducting market research.

Our team has met with over 1,000 UAE residents and visitors to find out more about you – your hobbies, your interests, how you use your mobile phone and much more.

We concentrate on two major target market:

1. Consumers: Focusing on individuals and households by offering mobile and fixed voice calling, Internet, data services and television.

AS can be seen that most of people living in the UAE like to be trendy and have many hobbies and activities such as camping in desert, diving and swimming in the beaches.

The costumers ages which we are looking for is 14-60 years old, but the majority of them is between 19-45years old.

2. Businesses: Focusing on small to very large corporations and government agencies by offering integrated fixed and mobile business solutions including voice, data, content and applications as well as professional services.

The needs of our customers are our primary focus. Our aim is to provide new and innovative services that deliver a better customer experience.

From all your insights, we have created products and services that will directly meet your communication needs, lifestyle patterns and provide you with value for money.

Competition

Telecommunications have become an integral part of our everyday lives and will become even more so as we move towards an unprecedented level of integrated convergence.

UAE becomes one of the free trade countries, and this will make hard competition for us as a new large companies came from abroad, but we are ready for any difficulties appears in the future because:

* We are committed to reciprocating our consumers trust and goodwill by delivering on our promise to delight our customers by enabling easier, more fulfilling communications experiences.

* we are implementing the most modern, up-to-date network and IT support systems in the UAE, which means we can deliver all our services to you across one seamless platform.

SWOT Analysis

Strengths

Weaknesses

Excellent reputation

Loyal costumers

A new, innovative product and services

Quality process and procedures

Location of our company

New company

Profit margin too low

Loosing too many employees

Opportunities

Threats

A developing market

Merger

A new international Market

A new competitor in our country

Price war with competitor

Competitor has a new , innovative product our service